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5.0

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Ray Bradley

Justin is a highly skilled and motivated person that is a compliment to the company he works for . I would give him a 9 out of 10 score that would mean he is in Hockey Terminology a 1st Round Draft Choice. a pleasure to work with and his expertise in his field has helped me tremendously. Ray Bradley Director of Marketing Porsche of London/ Windsor Audi.

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2022
    - Oct, 2024
  • Certified Social & Community Specialist
    DigitalMarketer
    Jan, 2018
    - Oct, 2024
  • Digital Marketing Certified
    HubSpot Academy
    Jun, 2022
    - Oct, 2024
  • SEO Certified
    HubSpot Academy
    Apr, 2022
    - Oct, 2024

Experience

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Marketer
      • Jul 2022 - Present

      Develop, implement, and manage all digital marketing campaigns promoting The Western Fair District products, services, and events that will enhance brand awareness, drive web traffic, and acquire leads/customers. • Develop online marketing strategies that align with the organization's business goals. • Manage and execute digital campaigns across various digital channels, including email, social media, search engines, and display advertising. • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs). • Conduct market research and analyze trends to identify new opportunities and improve campaign performance. • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize the user experience. Show less

    • Canada
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2018 - Nov 2021

      o Development, management, and execution of London Honda’s annual marketing plan and strategies, including coordination with sales leadership to increase dealer-level leads, foot traffic, and appointments. o Creation of results-generating integrated marketing campaigns, including direct mail, targeted email, and paid social advertising, ensuring a high rate of return on ad spend. o Lead and managed digital channels and campaigns with measured increases in traffic and engagement averaging 20% year over year. o Development and management of user-friendly company website, maximizing lead generation opportunities and elevating brand awareness to capitalize on consumer interest. o Implementation and optimization of SEO for improved website user experience with a noted increase in monthly traffic. o Partnered with external agencies to align Pay-per-Click and Social Media Marketing strategies, resulting in improved lead generation and sales opportunities. Show less

    • Canada
    • Retail Motor Vehicles
    • 1 - 100 Employee
    • Digital Communications
      • May 2014 - Mar 2018

      o Authorized and implemented digital communication strategies that resonated with Leavens audience, building engagement and community. o Monitored and optimized the effectiveness of Leavens Automotive Group websites (Volkswagen, Audi & Porsche) and other digital platforms. This included SEO and providing content strategy, with notable increases in traffic year over year. o Aligned with management and marketing team to produce fully integrated online and offline corporate campaigns. o Corporate event planning and management. o IT support, including troubleshooting and maintenance of dealership computers, laptops, servers, CRM & DMS systems. Show less

    • Canada
    • Retail
    • 1 - 100 Employee
    • Marketing & Sales Coordinator
      • Jun 2013 - Apr 2014

      Having witnessed the positive contribution that my efforts brought to Westgate Honda; the Sales Manager at BMW recruited me to join their team in this newly created role. Reporting to upper management, my responsibilities included: o Implemented and leveraged social media platforms to heighten customer engagement, achieving success with measurable increases in both Facebook likes and Twitter followers. o Development of creative, out-of-the-box campaign ideas, complemented with thorough research of both customer demographics and budget forecasting. o Assisted in the organization and coordination of community events and open houses. o Coordination, editing, and distribution of corporate marketing/sales collateral and various print and radio advertising campaigns. o Management, maintenance, and development of both BMW London and MINI London websites, with incremental increases in web traffic noted. Show less

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Jan 2012 - Jun 2013

      o Implemented and managed social media platforms (Facebook, Twitter, YouTube). o Involvement in media planning, contests, community promotions, and events. o Management and organization for all corporate events, including car placement and appearances at Budweiser Gardens, and local parades. o Spearheaded the design and layout of the company website. o Implemented local SEO strategies. o Implemented and managed social media platforms (Facebook, Twitter, YouTube). o Involvement in media planning, contests, community promotions, and events. o Management and organization for all corporate events, including car placement and appearances at Budweiser Gardens, and local parades. o Spearheaded the design and layout of the company website. o Implemented local SEO strategies.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Data Capture Representative
      • May 2009 - Nov 2011

      * Responsible for visiting automotive dealerships in South Western Ontario and collecting inventory data, pictures and uploading them to the website Wheels.ca. Daily maintenance of inventory feed for each dealership was also a priority and making sure data was correct. * Responsible for visiting automotive dealerships in South Western Ontario and collecting inventory data, pictures and uploading them to the website Wheels.ca. Daily maintenance of inventory feed for each dealership was also a priority and making sure data was correct.

    • Marketing/Advertising Coordinator
      • Jul 2007 - Oct 2008

      (Maternity Leave/Contract Position) * Management of database division for client London Life. * Assisted President and Production Manager with budgeting, estimating, and media planning. * Developed and maintained excellent supplier relations in order to ensure project cost-effectiveness for clients. (Maternity Leave/Contract Position) * Management of database division for client London Life. * Assisted President and Production Manager with budgeting, estimating, and media planning. * Developed and maintained excellent supplier relations in order to ensure project cost-effectiveness for clients.

Education

  • Fanshawe College
    Diploma, Corporate Communications and Public Relations
  • Harris Institute
    Honors Diploma, Recorded Arts Management

Community

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