Justin Balconi

E-commerce Marketing Director at Spracht
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Contact Information
us****@****om
(386) 825-5501
Location
San Jose, California, United States, US

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Experience

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • E-commerce Marketing Director
      • Sep 2022 - Present

      • Spearheading YoY Amazon Revenue: Q1 up 276%, Q2 up 107%, and Q3 up 182%. • Transforming brand image by enhancing 44 SKUs with upgraded: Videos, A+ Content, Review campaigns, and SEO. • Designing a P&L system which revealed more accurate gross margins and highlighted areas for cost management. • Secures Caliber Award Finalist position for a 2024 product release, enhancing the anticipation for its launch. • Spearheading YoY Amazon Revenue: Q1 up 276%, Q2 up 107%, and Q3 up 182%. • Transforming brand image by enhancing 44 SKUs with upgraded: Videos, A+ Content, Review campaigns, and SEO. • Designing a P&L system which revealed more accurate gross margins and highlighted areas for cost management. • Secures Caliber Award Finalist position for a 2024 product release, enhancing the anticipation for its launch.

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2022 - Present

  • Blitz Agency
    • Las Vegas, Nevada, United States
    • Founder & Chief Executive Officer
      • Jun 2018 - Present

      • Amassing 4M+ Instagram followers with a 5% engagement rate on a page with previously zero followers. • Generating 100M+ impressions and 36 pieces of content promoting Reels launch, during my contract with Meta. • Achieving $300K+ in revenue with $0 in ad spend in one month by strategically harnessing over 100 NFL players to promote my non-fungible token (NFT). • Raising over $120K for a Ukrainian Civilians non-profit in 7 days by launching a campaign with 10 influencers. • Amassing 4M+ Instagram followers with a 5% engagement rate on a page with previously zero followers. • Generating 100M+ impressions and 36 pieces of content promoting Reels launch, during my contract with Meta. • Achieving $300K+ in revenue with $0 in ad spend in one month by strategically harnessing over 100 NFL players to promote my non-fungible token (NFT). • Raising over $120K for a Ukrainian Civilians non-profit in 7 days by launching a campaign with 10 influencers.

    • Higher Education
    • 500 - 600 Employee
    • Member
      • Mar 2021 - Jul 2022

      Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International, by academically performing in the top 10% of their business class. Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International, by academically performing in the top 10% of their business class.

    • Spectator Sports
    • 700 & Above Employee
    • Social Media Intern
      • Jun 2021 - Aug 2021

      • Crafted viral social media content for the UFC's 100M+ followers, resulting in 1B+ impressions, 500K+ new followers, and heightened brand visibility. • Spearheaded team efforts to elevate social media engagement at UFC events, generating 50+ daily content pieces. • Developed a social analytics database; identified high-performing events and factors driving increased viewership. • Crafted viral social media content for the UFC's 100M+ followers, resulting in 1B+ impressions, 500K+ new followers, and heightened brand visibility. • Spearheaded team efforts to elevate social media engagement at UFC events, generating 50+ daily content pieces. • Developed a social analytics database; identified high-performing events and factors driving increased viewership.

    • United States
    • Higher Education
    • 700 & Above Employee
    • ASUN Programming Intern
      • Aug 2018 - May 2019

      • Negotiate with talent managers for school concerts. • Plan and coordinate events with the University for the student body. • Inform student body on upcoming events via newspaper ads, tabling, and other marketing campaigns. • Negotiate with talent managers for school concerts. • Plan and coordinate events with the University for the student body. • Inform student body on upcoming events via newspaper ads, tabling, and other marketing campaigns.

Education

  • University of Nevada, Reno
    Bachelor of Science - BS, Marketing, Finance
    2018 - 2022

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