Experience

Largely

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • May 2023 - Present

  St Louis, Missouri, United States Recruited to lead global business and product marketing strategy development. Manage global sales and marketing efforts and oversee product management. Develop and implement evolving marketing strategies to strengthen market position and build sustainable growth.



Compt

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Aug 2022 - Apr 2023

  Greater St. Louis Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement… Show more Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. SELECTED ACCOMPLISHMENTS: - Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. - Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline. - Grew ARR through various marketing and sales enablement programs. - Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization. - Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities. - Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy. Show less



Capacity

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Jan 2019 - Jul 2022

  Greater St. Louis Area Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand… Show more Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand markets. Determined pricing and positioning. Built forecasting models and developed a marketing budget. SELECTED ACCOMPLISHMENTS: - Led major rebranding effort to change company name and website. Established a new identity that spoke to a larger platform and resulted in eight-figure pipeline growth and website visit growth (0-20K visits/month). - Expanded marketing function by building out digital marketing, lead generation, and content marketing teams and created data infrastructure for reporting and forecasting. - Attained one-third of revenue through marketing campaigns, event marketing events, and website enhancements. - Strengthened sales operations by establishing and scaling the business development team and optimizing sales operations processes, including lead routing, lead flow, and pipeline reporting - Pivoted during the COVID-19 pandemic. Shifted event strategy to virtual events and rebuilt team to support the new strategy. - Increased productivity and operational capabilities through leading marketing automation software implementation. Show less



Answers

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President of Publishing Operations (Marketing)

  • Jul 2016 - Nov 2018

  Greater St. Louis Area Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to… Show more Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to increase profitability. Modeled trends and performed research/analysis. SELECTED ACCOMPLISHMENTS: - Grew $18MM in EBITDA after re-emergence through reestablishing go to market and revenue operations practices across new brand portfolio. - Created new category media brand, resulting in $950MM private equity sale. SaaS startup went from $1MM-8MM. - Led brand overhaul; changed from Answers.com to Multiply. Developed methodology and crafted brand story that elevated advertisers’ presence and created value for audience and brand. - Successfully guided teams and pivoted business model during major organizational changes (three times in three channels with three teams) through acquisitions, layoffs, Chapter 11 bankruptcy, and subsequent reemergence.

• Director Of Marketing

  • Feb 2014 - Jul 2016

  Greater St. Louis Area Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories… Show more Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories. SELECTED ACCOMPLISHMENTS: - Led integration following acquisition. Reconfigured, rightsized, and positioned teams for growth marketing initiatives. - Drove growth through Domino.com acquisition. Researched and conducted due diligence as acquisition team member. - Generated $214MM revenue through effectively shifting and scaling from paid search strategy to paid social strategy.

• Senior Marketing Manager (SEO, PPC & SEM)

  • Sep 2010 - Jan 2014

  Greater St. Louis Area Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings. SELECTED ACCOMPLISHMENTS: - Established robust marketing team; grew team from 3 to 4 team members. - Grew annual spend… Show more Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings. SELECTED ACCOMPLISHMENTS: - Established robust marketing team; grew team from 3 to 4 team members. - Grew annual spend 40% ($30-$50MM) through building strong team and developing important partner relationships. - Generated revenue by cultivating paid search marketing, SEO, paid/organic social, publishing, and revenue operations. - Reduced cost per click while scaling and growing function by identifying new opportunities and guiding advertising strategy.

• Senior Marketing Analyst

  • May 2009 - Sep 2010

  Greater St. Louis Area Created and launched second-tier online advertising sources with alternatives search engines. Managed 12 alternative ad networks and built marketing team to oversee growth and expansion, designed training materials for team, and established new traffic sources in search, in-text, and contextual networks.



v-Fluence Interactive Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Internet Marketing Associate

  • Sep 2008 - Apr 2009

  Greater St. Louis Area Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for… Show more Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for client Web properties. Show less



Arch City Marketing

• Co-President

  • Mar 2008 - Sep 2008

  Greater St. Louis Area Arch City Marketing was an online marketing firm specializing in search engine optimized Web sites, affiliate marketing, Email marketing, paid search marketing, direct mail, radio, TV, print, social media, blog advertising, and design. We do it all and we work with only talent found in Saint Louis, Missouri



Way Technology

• United States
• Retail
• 1 - 100 Employee

• Marketing Operations Coordinator

  • Nov 2007 - Sep 2008

  Greater St. Louis Area Implemented and tracked search engine optimization strategies across all business units. Planned, delegated, and executed the successful launch of new e-commerce sites. Led growth of email marketing strategy from one to three business units. Created seasonal promotions, split tests, and other initiatives to increase sales and conversions. Provided leadership, coaching, and supervision for the marketing department of eight employees.



Live Wire Media

• Director of Marketing

  • Jul 2006 - Oct 2007

  San Francisco Bay Area Coordinated development of micro-site and CPC advertising with an advertising agency. Tracked and monitored two Web Sites simultaneously ensuring search engine ranks prevailed and content was relevant and updated weekly.



Vat19.com

• United States
• Retail
• 1 - 100 Employee

• Director of Marketing

  • 2005 - 2006

  Greater St. Louis Area Directed development of advertising creative, catalogs, sales materials, and retail displays. Planned, coordinated, and implemented direct mail campaigns to schools and other similar entities to grow profit. Prospected and developed a network of effective commissioned sales agencies. Researched cost value and then negotiated favorable media buys with print, online, and cable television outlets.