Experience

CanScribe Career College

• Canada
• Higher Education
• 1 - 100 Employee

• Chief Operating Officer

  • Feb 2022 - Present

  Working with a diverse team of brilliant minds to help students achieve their personal and professional goals. We help students uncover their true potential through meaningful, real-world training.Gathering data and using it to solve complex problems pertaining to conversion rates, click rates, and various other converting metrics. Building and implementing new policies that affect students and staff. Policies that are inclusive of all people across Canada.Working with clients and partners to deliver unmatched support. Show less

• Vice President

  • Jan 2020 - Feb 2022

  Leading a team of amazing admissions representatives towards meeting monthly and annual goals.Developing and implementing brand strategies that directly reflect the core values of CanScribe. Implementing new marketing strategies through Google Ads, Youtube, and social media platforms.Creating analytics about target markets and potential consumers to better advertise, create content, and solve problems for. Updating the website to maintain SEO best practices.Creating blog posts to help gain new natural traffic. Keyword and search term research for new advertising and content strategies. In charge of developing email automation, designing email imagery, and targeted email drips. Developing consumer profiles and processes to make onboarding and selling easier for the entire team. This involves defining steps in the sales funnel, tasks that need to be done during each point, and identifying when a lead is no longer interested. Working with the customer services (student service) team to ensure the highest quality of service is available to all students. Developing partnerships with employers and potential partners across the globe. Working with the curriculum development team to develop new curriculum.Researching course and product demand to best direct the company for future growth. Show less

• Sales and Marketing Manager

  • Jul 2018 - Jan 2020

  Leading a team of amazing admissions representatives towards meeting monthly and annual goals.Developing and implementing brand strategies that directly reflect the core values of CanScribe. Implementing new marketing strategies through Google Ads, Youtube, and social media platforms.Creating analytics about target markets and potential consumers to better advertise, create content, and solve problems for. Updating the website to maintain SEO best practices.Creating blog posts to help gain new natural traffic. Keyword and search term research for new advertising and content strategies. In charge of developing email automation, designing email imagery, and targeted email drips. Developing consumer profiles and processes to make onboarding and selling easier for the entire team. This involves defining steps in the sales funnel, tasks that need to be done during each point, and identifying when a lead is no longer interested. Show less

• Operations Manager

  • Jul 2016 - Jul 2018

  Project ManagementMarketingStudent ServicesIT SupportHTMLSEOSocial Media- LinkedIn Marketing- Facebook Marketing- Twitter Marketing- Instagram MarketingWebsite MaintenanceCurriculum Development

• Operations Analyst

  • 2010 - Jul 2016

  MarketingCurriculum editingData uploadingStudent servicesAdmissionsSEOBloggingSocial Media



Chapman Digital Marketing

• Kelowna, British Columbia, Canada

• Founder

  • Apr 2022 - Present

  I started Chapman Digital Marketing because there is a disconnect between what a client actually needs, and what a marketing company wants to provide. Just because something works for one client doesn't mean it will work for another. Every client I work with gets a custom marketing strategy that is built off of that client's needs and goals. Your first month is always free, and you have no obligation to continue with me. I started Chapman Digital Marketing because there is a disconnect between what a client actually needs, and what a marketing company wants to provide. Just because something works for one client doesn't mean it will work for another. Every client I work with gets a custom marketing strategy that is built off of that client's needs and goals. Your first month is always free, and you have no obligation to continue with me.



Chapco Landscaping and Construction

• Marketing Specialist - Contract Work

  • Apr 2016 - Nov 2019

  Website Creation and Management Social Media Management Google AdWords Management SEO Website Creation and Management Social Media Management Google AdWords Management SEO



Association for Healthcare Documentation Integrity (AHDI)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Speaker

  • Aug 2019 - Aug 2019

  I am honoured to have been asked to speak at the annual AHDI Conference. "What Social Media Knows About You", aimed to discuss and discover more about social media. The topics covered included the analytics behind social media, image and video recognition software used by companies like Google and Facebook, and a case study highlighting social media blunders made by companies. This presentation focused on educating the attendees while creating an open discussion about all topics covered. Attendees were able to ask questions to get answers regarding this little known side of social media. Show less



Kelowna BMW

• 2530 Enterprise Way Kelowna, BC, Canada

• Lot Manager

  • Apr 2014 - Aug 2014

  Vehicle Detailing Lot management Assisting sales with car management Sales Customer Service Vehicle Detailing Lot management Assisting sales with car management Sales Customer Service