Experience

Vista Fleet

• United States
• Hospitality
• 1 - 100 Employee

• President

  • Dec 2011 - Present

  Focus on growth of customer experience, while increasing organized structure, communications, customer interaction/feedback and sustained profitability. Focus on growth of customer experience, while increasing organized structure, communications, customer interaction/feedback and sustained profitability.



Free Air Life Co.

• Retail
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2019 - Present

  Friluftsliv /free-loofts-liv/ Scandinavian saying that directly translates to 'Free Air Life'. It encompasses the communion between humans and nature to embrace and restore balance. That means get outside. Use the fresh air to clear your thoughts and connect to the world around you. Run, hike, climb, swim, meditate, bike, paddle, or simply lay in a hammock. Friluftsliv. We believe in an outdoor life. Our Mission: To find unique story-driven brands that appeal to niche markets combined with eco-driven and eco-conscious partners. To support eco-sustainability through proceeds or profits from sales of our products. Who we are: Giant waterfalls, rugged mountains, or clear blue lakes; we are there. We are outdoor enthusiasts to our core. We realized that we were constantly on the hunt elsewhere for quality active wear from brands that also shared our passion for environmental initiatives. What we found was trendy, fashion forward, unique products that are also committed to sustaining this beautiful world that we live in. These brands had to be brought back to our region. We found the perfect location in the growing Lincoln Park Craft District in Duluth, Minnesota and began developing partnerships with some hand-picked brands that are curating a story and making a difference. We are committed to fulfill our mission of bringing you high quality, fashion forward products. They will never be the same. They will always be unique. In our effort to embrace nature and the outdoors, we discovered Friluftsliv. Free Air Life Co. was born. Our brands are hand-selected by our Founder, Sarah Steinbach, not just for the amazing style, feel, and fit. But also for the positive impact these brands have for the environment. We hope you will come with us on this sustainable journey as we have many exciting things in store for you! Show less



Lake It

• United States
• Retail

• CEO/President

  • Jul 2016 - Mar 2019

  Lake it is a Retail Company that focuses on providing lake, local and state pride apparel, decor and gifts both through unique in store experiences and a robust e-commerce platform at www.lakeit.com Lake it is a Retail Company that focuses on providing lake, local and state pride apparel, decor and gifts both through unique in store experiences and a robust e-commerce platform at www.lakeit.com



Edgewater Hotel & Waterpark

• United States
• Hospitality
• 1 - 100 Employee

• General Manager

  • Jan 2005 - Dec 2011

  Dynamic group management, focus on customer experience and memories, increased profitability, continued investment in asset value. Creating more responsibility at the management level to increase employee ownership, input and reaction to daily guest interactions. Dynamic group management, focus on customer experience and memories, increased profitability, continued investment in asset value. Creating more responsibility at the management level to increase employee ownership, input and reaction to daily guest interactions.



The Inn on Lake Superior

• Hospitality
• 1 - 100 Employee

• Night Manager

  • Jun 2002 - Nov 2004

  Oversaw nightly operations of the hotel, staff and guests. Bookkeeping, Hotel premises, employee and guest management. Oversaw nightly operations of the hotel, staff and guests. Bookkeeping, Hotel premises, employee and guest management.