Experience

Capitol Beverage Sales L.P.

• Wholesale
• 1 - 100 Employee

• Region Sales Manager

  • Sep 2010 - Present

  Recruited to lead sales initiatives and provide guidance to sales representatives to increase sales and distribution. Provide direction and leadership to 9 sales representatives, 3 sales managers, building relationships with and servicing over 1500 on-premise retail establishments in the Twin Cities.Develop, train, and motivate sales team to maximize all sales opportunities, sell-in new brands, secure draught lines and perform daily responsibilities through one-on-one coaching sessions, “ride-withs”, and daily communication.Perform account calls, and develop monthly selling objectives to consistently grow sales volume and profitability at retail accounts and local special events; maximize opportunities during key holiday periods to drive incremental sales.Develop media strategy with local radio stations and Busch Media Group; adapt national brand programs for local market execution; oversee a team of 3 marketing representatives to connect with young adult consumers.