Justin Soffer

Interim Chief Marketing Officer at Jack's Flight Club
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Contact Information
Location
Austin, Texas, United States, US
Languages
  • Spanish Limited working proficiency
  • Portuguese Limited working proficiency

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David Clements

Having been Justin's colleague for almost a decade and friend for nearly 20 years, I would easily give Justin my highest recommendation for any C-level marketing role, or executive leadership position in general. Justin knows digital marketing like the back of his hand and has an intuitive sense of what makes businesses tick. He's an ideas machine and I've often heard him described as the smartest guy in the room. I would work with Justin again in a heartbeat.

John Gaughan

Justin's brain was reared in a glass jar in some mad scientist's laboratory. It was originally intended to govern a future galaxy. Fortunately for Travel Zoo, his parents struck a good deal and now consumers (and collaborators like me) get to bask in its limelight. I often left meetings with Justin more tanned. He is remarkably creative, and gifted at nurturing ideas by infusing them with insight and lateral thinking that elevates them to their highest potential. His impeccable taste for what will entertain and engage his audiences while maintaining the best interests of the brand was remarkable. I can't remember working with a more talented marketer.

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Interim Chief Marketing Officer
      • Sep 2022 - Present
    • United States
    • Software Development
    • 200 - 300 Employee
    • Global Director, Member Acquisition
      • Jun 2022 - Present
    • Canada
    • Computers and Electronics Manufacturing
    • Advisor
      • Jun 2022 - Present
    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Advisor
      • May 2022 - Present
    • United States
    • Financial Services
    • Advisor
      • May 2022 - Present
    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Advisor & Investor
      • May 2020 - Present
    • United States
    • Advertising Services
    • Founder
      • Sep 2018 - Present

      Fractional CMO, primarily focused on growth marketing. I work with CEOs and their teams to help accelerate growth and all of my projects have come via referral. I'm currently at max capacity, but I'm happy to connect for future opportunities. Fractional CMO, primarily focused on growth marketing. I work with CEOs and their teams to help accelerate growth and all of my projects have come via referral. I'm currently at max capacity, but I'm happy to connect for future opportunities.

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Co-Founder
      • Mar 2023 - Present
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Advisor
      • Dec 2010 - Present

      Source seed-stage investments in tech-driven companies with a focus on founders who are looking for growth marketing support. Portfolio company CrowdTangle was acquired by Facebook in November 2016. Source seed-stage investments in tech-driven companies with a focus on founders who are looking for growth marketing support. Portfolio company CrowdTangle was acquired by Facebook in November 2016.

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Investor
      • Apr 2015 - Sep 2020

      Acquired by GQR in 2020. Acquired by GQR in 2020.

    • United States
    • Information Services
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Dec 2018 - May 2020

      Lead all marketing along with heavy involvement in product and overall business strategy alongside Founder/CEO. Produced record-breaking membership growth. Lead all marketing along with heavy involvement in product and overall business strategy alongside Founder/CEO. Produced record-breaking membership growth.

    • United States
    • Software Development
    • 700 & Above Employee
    • Direct Response Advisory Board
      • Jan 2015 - Dec 2018

      Exec-sponsored advisory board with Twitter's top leadership (including the Founder/CEO). Member alongside CMOs from a dozen Fortune 500 brands. Exec-sponsored advisory board with Twitter's top leadership (including the Founder/CEO). Member alongside CMOs from a dozen Fortune 500 brands.

    • VP, Marketing
      • Dec 2014 - Aug 2018

      Lead all aspects of marketing including (online and offline): acquisition, brand, public relations, trade/B2B, communications, content, social, video and partnerships with a focus on growing global members and driving engagement and retention across 28 million members. Also set global marketing strategy, decide on focus KPI’s, evaluation methods and tools, third-party platforms and new concepts to test before global distribution and adoption. Develop and present budgets to the executive team and board of directors; track and report on qualitative and quantitative results quarterly. Build, develop and retain a highly-capable team of marketers. Show less

    • Telecommunications
    • Investor
      • Jan 2014 - Nov 2016

      Acquired by Facebook in 2016. Acquired by Facebook in 2016.

    • VP, Corporate Development
      • Apr 2011 - Dec 2013

      Lead strategy on new products and platforms via internal launch, incubation and external acquisitions. Managed app development, social audience growth/engagement, monetization and global roll-outs. Launched and managed new subscriber engagement group focused on reducing attrition and strengthening subscriber engagement, which resulted in a 250% improvement in retention. Lead strategy on new products and platforms via internal launch, incubation and external acquisitions. Managed app development, social audience growth/engagement, monetization and global roll-outs. Launched and managed new subscriber engagement group focused on reducing attrition and strengthening subscriber engagement, which resulted in a 250% improvement in retention.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • GM and VP
      • Mar 2010 - Mar 2011

      Managed global P/L for North American and European operations. Oversaw all functional areas: sales, production, product, marketing, technology, HR and accounting. Scaled business to more than 10,000,000 searches per quarter globally. Planned and launched rebranding including new logo, website design, advertising creative and multi-million dollar TV campaign. Managed global P/L for North American and European operations. Oversaw all functional areas: sales, production, product, marketing, technology, HR and accounting. Scaled business to more than 10,000,000 searches per quarter globally. Planned and launched rebranding including new logo, website design, advertising creative and multi-million dollar TV campaign.

    • VP, Subscriber Marketing
      • Sep 2008 - Mar 2010

      Plan and manage online media: search engine marketing, text advertising, and display advertising to drive email sign-ups.Experience working with all forms of online media, including advertising networks and exchanges. Landing page optimization, various types of creative, and search engine optimization.

    • VP, Products
      • Apr 2006 - Aug 2008

      Responsible for all products in North America including the Web site, email newsletters, search, and video, representing over $80 million in annual revenue.

    • Executive Producer and Publisher
      • May 2004 - Mar 2006

      Managed production team in California and Las Vegas, responsible for over 100 client relationships. Responsible for content and monetization of weekly Top 20 newsletter.

    • Associate Producer / Producer
      • Jan 2003 - Apr 2004

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Director & Information Services Manager
      • May 1999 - Jun 2001

      Planned and executed media campaigns, sales promotions and email newsletter. Managed marketing staff and in-house creative department. Developed business and marketing partnerships with online and offline partners to increase sales and diversify distribution. Designed and helped implement custom software to manage marketing campaigns, customer support, and customer relationship management (CRM). Planned and executed media campaigns, sales promotions and email newsletter. Managed marketing staff and in-house creative department. Developed business and marketing partnerships with online and offline partners to increase sales and diversify distribution. Designed and helped implement custom software to manage marketing campaigns, customer support, and customer relationship management (CRM).

Education

  • Columbia University - Columbia Business School
    MBA
    2007 - 2009
  • London Business School
    MBA
    2007 - 2009
  • Wesleyan University
    BA, Latin American Studies / Economics
    1998 - 2003
  • Universidade de São Paulo
    Economics
    2002 - 2002
  • Universidad de Buenos Aires
    Economics
    2001 - 2001

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