Experience

Securitize

• United States
• Financial Services
• 1 - 100 Employee

• VP, Acquisition

  • May 2023 - Present



Abra

• United States
• Financial Services
• 1 - 100 Employee

• Head of Media & Growth

  • 2022 - 2023

  Manage team to drive global account & revenue growth with a focus on the US, EMEA & APAC regions. Oversee strategy & planning functions, developing GTM campaigns & allocating marketing budget accordingly to maximize performance. Partner with engineers on design to optimize customer experience across mobile app & API products/services. Worked closely with sales to identify B2C and B2B audience segments, building personalized messaging approach for each audience. Focused on elevating brand voice & launching content across all media channels targeting new & existing retail, private & institutional investors. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Head of SEM & Display | SVP, Integrated Marketing

  • 2013 - 2022

  As Head of SEM and Display, managed team, building paid search & display/video campaigns across credit, banking and wealth products. Transformed targeting & bidding strategies towards best prospects and look-a-likes, driving down program CAC. As Integrated Marketing SVP, managed team developing integrated plans across digital (SEM, affiliates, social, podcasts, display/video) & traditional (TV, radio, print, OOH) media channels, promoting American Airlines travel card & Costco retail card to drive new accounts & deepen customer relationships. Consistently exceeded lead, account and revenue business goals. Led media agency & key partner relationships (FB/IG, Google, Amazon, Twitter, NBC, Disney, TikTok). Handled martech partnerships with DSPs, DMP, CDP, MMM, MVT & MTA solutions for test, learn & roll-out optimizations. Built audience campaign model to connect video impressions, search keyword volume & direct mail conversions to deliver significant account lift. Built & led digital brand safety approach for the organization. Citi Spark team member, dedicated to promoting gender & racial equity across the firm. In 2018, participated in Citi Ventures incubator program, successfully nurturing new product idea through three seed stages. Leaders in Excellence award winner (2020). Gramercy Financial Rising Stars award winner (2017). Show less



Mozido

• United States
• Financial Services
• 1 - 100 Employee

• Director, US Marketing & Partnerships

  • 2012 - 2013

  Developed cross-channel marketing plan across digital, social, direct and in-store channels from the ground up with limited resources. Built & launched websites, Mozido.com & PagoGenius.com, mobile wallet app, display ads, affiliate network, social media, and customer service. Created brand messaging strategy for Oakland ID prepaid debit card, targeting unbanked audiences. Worked closely with sales team to build merchant ecosystem and drive customer adoption of mobile financial services through promotions, incentives, etc. Show less



1-800-FLOWERS.COM, INC.

• United States
• Retail
• 700 & Above Employee

• Director, Digital Acquisitions & Customer Experience

  • 2009 - 2012

  Managed team on all affiliate, social media & digital display/video initiatives. Slashed affiliate channel expenses while growing revenue via various process improvements & optimized affiliate relationships. Onboarded martech stack. Built enterprise flash sale strategy -- ROI-positive with 60% new customers. Created customer surveys, identified various opportunity areas and launched cross-functional action plans to raise NPS by 500 bps. Managed team on all affiliate, social media & digital display/video initiatives. Slashed affiliate channel expenses while growing revenue via various process improvements & optimized affiliate relationships. Onboarded martech stack. Built enterprise flash sale strategy -- ROI-positive with 60% new customers. Created customer surveys, identified various opportunity areas and launched cross-functional action plans to raise NPS by 500 bps.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Product Marketing Manager

  • 2005 - 2009

  As Product Marketing Manager, worked cross-functionally to design lending product, messaging strategy, creative assets & identify target audience to execute credit card acquisition & retention marketing campaigns across digital, direct mail and phone response channels. Led external phone vendor relationships both domestic and abroad (India and Philippines). Built comprehensive training, scripting and specification documents reflecting existing customer & acquisition program details. Led monitoring and calibration sessions to ensure adherence to quality and sales guidelines. Improved call flow to lower handle time, improve sales, and reduce cost while ensuring positive customer experience. Show less

• Sales Supervisor

  • 2002 - 2005

  Coached sales staff of 25 to meet and exceed goals. Awarded Top Team 5 out of 9 quarters.

• Sales & QA Associate

  • 1999 - 2002



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Sales Associate

  • 1997 - 1999