Experience

bwc media

• United Kingdom
• Media Production
• 1 - 100 Employee

• Managing Director

  • Jan 2022 - Present

  bwc (be world class) media create courses and media programmes designed to help teams and individuals reach their full potential. Working across both corporate and pro sport landscapes, our projects include: • Weekly podcasts with elite athletes sharing their insight and expertise around world-class performance. • Documentaries with the world's best sport teams, investigating how great teams consistently perform at the highest level. • Online courses where we present lessons based around peak performance, to individuals that aspire to be the best version of themselves.



Northumbria Police

• United Kingdom
• Law Enforcement
• 700 & Above Employee

• Police Officer

  • Nov 2020 - Feb 2023

  As lockdown continued and furlough circumstances prevailed, I was presented with the opportunity to join Northumbria Police as a front-line officer. A role I'd had a fascination with from a young age, the pandemic presented the ideal opportunity to explore an alternative career option. In the first 12 months I achieved independent status, with a distinction in supporting course work. However, despite a real passion for the role and in particular fellow officers, I took the opportunity to return to the private sector. The plan to combine police work with freelance consultancy (to subsidise the significantly reduced police income) proved highly impractical in the face of 14+ hour night shifts! I maintain a huge respect and admiration for the police service and I have continued working with Northumbria Police in a voluntary capacity as a Special Constable.



i2media Group

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Head Of Partnerships

  • Jul 2019 - Apr 2020

  • Publishers of some of the health & fitness industry's most respected & authoritative magazine titles: TRAIN, TRAIN for Her, and Fighters Only. • Directed sales activities in the UK, North America and Middle East, recruiting new brand partners from each territory. • Recruited and implemented brand new marketing department, providing further support to newly acquired media partners and i2's own in-house marketing efforts. • Publishers of some of the health & fitness industry's most respected & authoritative magazine titles: TRAIN, TRAIN for Her, and Fighters Only. • Directed sales activities in the UK, North America and Middle East, recruiting new brand partners from each territory. • Recruited and implemented brand new marketing department, providing further support to newly acquired media partners and i2's own in-house marketing efforts.



FIGHTSTOREPRO

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Managing Director

  • May 2016 - Jun 2019

  www.fightstorepro.com • Took the business from liquidation, re-establishing this multi-brand, e-commerce operation as one of the UK’s leading online B2C sector specialists, with a growing B2B category and a profitable six-figure turnover at point of sale. • Despite issues related to liquidation, effectively managed and rebuilt the entire supply chain. • Designed and launched house brand; a men’s and women’s ath-leisure range - www.diabloactive.com - generating consistent growth sales from launch through a focused social influencer campaign. • Implemented consistent content strategies across the brand’s core social accounts, developing a receptive digital following in excess of 50k and a website user base averaging 18k per month and a conversion rate of c. 1%. • Lead clear focus on improving the brand’s online reputation through industry-leading customer service, resulting in a near-perfect five-star rating across Google, Facebook and Yotpo. • Implemented a small but highly effective team of internal and external department leads, ensuring each business requirement was operating at the highest level whilst in coherence with the wider business improvement strategy



The Professionals Partnership

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Director & Head of Projects

  • Oct 2011 - Jul 2016

  Management consultant providing executive-level interim and project management support to organisations across a range of sectors, with particular expertise in marketing, sales and business development strategies. Projects included: CLIQUE LONDON LIMITED - INTERIM BUSINESS DEVELOPMENT DIRECTOR (June 2012 - July 2014) - Devised and implemented all marketing functions - including e-commerce - and appointed and managed key external agency support for this established London and Hong Kong- based fashion brand (Villain) and their sister company, Clique London, a fashion consultancy business with clients including L.K.Bennett and Fred Perry. - Built e-commerce to 20% of total sales, attracting a global client base in the first year of launch. Achieved consistent coverage in leading fashion press, including Drapers and GQ magazine. - Implemented global markets strategy resulting in ongoing business development relationships with US and Middle East retailers. - Managed exit strategy, leading the business through to a takeover from a Middle Eastern acquirer in early 2015. APTEC PRODUCTS LIMITED (January 2015 - July 2016) - Appointed specifically for concept / brand creation and launch of a business diversification project for this multi-million pound turnover, 50-year old engineering business based in North East England. - Focusing on the renewable (energy) sector, identified and implemented cross-sell marketing alliances with UK-wide strategic partners, generating a contract pipeline valued in excess of £1m within 12 months of project launch.



Flatbread Cafe Ltd.

• Newcastle upon Tyne, United Kingdom

• Co-Founder & Director of Business Development

  • Jul 2008 - Sep 2011

  - Head hunted by successful entrepreneur to lead the development from start-up of this innovative leisure dining concept and catering business based in the North East with UK expansion strategy. - Established an award-winning, £1m plus turnover business and built a work force of 50 full / part-time staff across multiple outlets within 18 months. • Successfully delivered key brand USPs through a focus on cost-effective, below the line marketing strategies, including e-mail / mobile marketing campaigns that accounted for 15% of sales within three months of launch, achieving a 400% return on marketing investment



Purelife Health & Leisure Magazine and Employee Wellbeing Events

• Newcastle upon Tyne, United Kingdom

• Founder & Editor

  • Aug 2005 - Jun 2008

  - Managed all elements of the production process and a small team of in-house and freelance journalists and designers, as well as external partners (printers, distributors etc.) for this free distribution print magazine featuring interviews with leading international sports people and lifestyle features related to healthy living. - Developed in-house employee well-being events, delivering healthy living advice, support and seminars to thousands of employees across the North East region. - Sold in 2008.



TIME

• United States
• Book and Periodical Publishing
• 500 - 600 Employee

• Editor & Business Journalist, World Reports

  • Jul 2003 - Jul 2005

  Responsible for world business reports for publication in the European edition of TIME magazine -including editorial and advertising partners - investigating emerging economies worldwide, with particluar focus on South and Central America. Responsible for world business reports for publication in the European edition of TIME magazine -including editorial and advertising partners - investigating emerging economies worldwide, with particluar focus on South and Central America.



AOL

• United States
• Software Development
• 700 & Above Employee

• Channel Manager & Business Journalist

  • Aug 2001 - Jul 2003

  Managed the online content and strategic partner programme, preparing features and partner content for one of the pioneers of Internet Service Provision. Managed the online content and strategic partner programme, preparing features and partner content for one of the pioneers of Internet Service Provision.



St. James’s Place

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Assistant

  • Jul 1998 - Jul 2001

  Working within an established and successful practice, responsible for servicing current clients and developing new business through the design and implementation of direct and referral marketing strategies. Working within an established and successful practice, responsible for servicing current clients and developing new business through the design and implementation of direct and referral marketing strategies.