Justin Odom

Data Integrity Analyst at Conexess Group
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Location
Adrian, Michigan, United States, US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Data Integrity Analyst
      • Aug 2023 - Present
    • United States
    • Public Safety
    • 1 - 100 Employee
    • Senior Manager, Digital Experience
      • Feb 2023 - Jun 2023

      In my role as Senior Manager of Digital Experience, the primary focus revolved around optimizing customer data requests and improving product attributes. Responsibilities encompassed mapping customer data requests, conducting comprehensive gap analysis on product attributes, merging two product taxonomies, and streamlining the ERP to the PIM data.Accurate mapping of customer data requests was achieved through close collaboration with stakeholders, ensuring that the strategies implemented aligned with their requirements and surpassed their expectations, ultimately resulting in enhanced customer satisfaction and loyalty.Conducting comprehensive gap analysis on product attributes played a vital role in identifying gaps and inconsistencies when compared to the desired attributes. By bridging these gaps, we were able to enhance data accuracy, completeness, and consistency, leading to the delivery of high-quality product information.The merging of two existing product taxonomies involved aligning and standardizing product categories, attributes, and hierarchies to establish a unified structure. This streamlining of the taxonomy significantly simplified the processes related to product management, thus improving overall efficiency and enhancing the overall customer experience.An additional focus area was streamlining the data flow from the ERP to the PIM system. By proactively addressing inefficiencies, bottlenecks, and data inconsistencies, we successfully enhanced data integrity and operational efficiency. The implementation of process optimization and automation measures ensured accurate and timely data synchronization, thereby reducing manual effort and enhancing overall data management. Show less

    • Product Information Manager
      • Jun 2022 - Feb 2023

      As a Product Information Management (PIM) Manager, my focus revolves around optimizing customer data mapping, conducting thorough gap analysis, implementing effective digital asset management, and driving process improvement initiatives.The role entails collaborating closely with stakeholders to understand their data requirements and develop accurate customer data mapping strategies. By aligning customer data needs with business objectives, we ensure the ability to meet and exceed customer expectations, ultimately enhancing satisfaction and driving loyalty.Thorough gap analysis is a core aspect of my responsibilities, aimed at identifying inconsistencies and areas for improvement within product information. By bridging these gaps, we significantly improve data accuracy, completeness, and consistency, resulting in the delivery of high-quality product information that enhances customer experiences and supports effective decision-making.Implementation of digital asset management strategies is crucial to ensure the organization's ability to organize, optimize, and streamline digital assets. This enables easy accessibility, maintains consistent quality, and supports effective product showcasing, branding, and engaging customer experiences.Process improvement plays a pivotal role in the position. Continuous analysis, evaluation, and optimization of existing processes are carried out to enhance efficiency. By implementing process improvements, we achieve operational excellence, reduce manual effort, improve data governance, and accelerate time-to-market for products. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • PIM Business Analyst
      • Oct 2021 - Jun 2022

      In this role, I played a vital part in a project where I assisted in performing data ETL (Extraction, Transformation, and Loading), created attributes based on stakeholder requests, provided educational support in the Product Information Management (PIM) system, and expedited processes by teaching myself XML markup. During the project, I was responsible for the data ETL process, extracting relevant information from various sources, transforming and restructuring it to meet specific requirements, and loading it into the PIM system. By ensuring the accuracy and integrity of the data, I enabled seamless integration and streamlined workflows. Furthermore, I actively collaborated with stakeholders to identify their specific attribute needs for product information. By carefully understanding their requirements, I created custom attributes within the PIM system, aligning them with their unique business goals and enhancing the accuracy and completeness of product data. In addition to my technical contributions, I provided valuable educational support to end users of the PIM system. This involved creating user-friendly templates, documentation, and guidelines to facilitate efficient and standardized data entry processes. By empowering users with the necessary knowledge and resources, I promoted adoption and compliance with best practices, ultimately enhancing data quality and usability. Recognizing the potential for further process optimization, I proactively taught myself XML markup to expedite tasks within the PIM system. This self-driven effort allowed me to efficiently create and modify templates, automate data transformations, and streamline workflows. By leveraging XML markup, I significantly improved productivity, reducing manual effort and expediting data processing. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Technology Manager
      • Sep 2017 - Oct 2021

      In my previous role, I held the responsibility of creating, normalizing, and managing a wide range of information including sales data, enrichment and operational product content, and more. I also took charge of designing and implementing workflows to ensure the seamless provision of data to stakeholders, both internal and external. Managing a vast portfolio of 2300+ SKUs in both the Product Information Management (PIM) and Digital Asset Management (DAM) systems, I ensured the accuracy, completeness, and consistency of product information across various platforms. By establishing robust data governance processes and leveraging data normalization techniques, I streamlined the management and organization of product-related information, resulting in improved efficiency and enhanced user experiences. In addition to my core responsibilities, I was entrusted with the task of creating and managing a sales pipeline using Microsoft Excel Online. This involved developing a comprehensive and dynamic pipeline system that tracked leads, opportunities, and sales activities. By leveraging my proficiency in spreadsheet management, I created an intuitive and easily maintainable pipeline that enabled effective tracking and reporting of sales metrics. Furthermore, I actively supported the Chief Commercial Officer by performing sales analysis. This entailed conducting in-depth analysis of sales data, identifying trends, patterns, and insights to support strategic decision-making. By presenting meaningful insights and recommendations, I contributed to the formulation of sales strategies and initiatives aimed at driving revenue growth and enhancing overall business performance. Show less

Education

  • The Chicago School of Professional Psychology
    Master of Arts - MA, Industrial and Organizational Psychology
    2014 - 2015
  • Ashford University
    Bachelor of Arts - BA, Education
    2009 - 2013

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