Experience

MADVENTURE.

• Australia
• Advertising Services
• 1 - 100 Employee

• Partnership Manager

  • Jul 2022 - Present



Pat Callinan Media

• Australia
• Media Production
• 1 - 100 Employee

• National Sales Manager

  • Apr 2017 - Sep 2022



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Account Manager

  • Jul 2014 - Mar 2017



Macquarie Radio Network

• Senior Account Manager

  • Jun 2013 - Jul 2014

  Responsibilities:• Building and managing a portfolio of accounts• Dealing with all aspects of a campaign both on air and digitally• Using an existing network of industry contacts to generate new business• Leading and training other members of the team• Achieving and exceeding sales targets• Delivering sales presentations to high-level executives• Attending client meetings• Maintaining and expanding relationships with existing clients• Handling debtorsDuring my time at Macquarie Radio Network I proactively implemented training with the team. When I first implemented it I started with the new members of the team which soon grew into me training the entire sales team. It was incredibly rewarding experience and gave me credibility within the team and plenty of personal satisfaction. This satisfaction is why I believe I had so much success at 2GB.



Australian Radio Network

• Travel Arrangements
• 1 - 100 Employee

• Sales Manager

  • Nov 2010 - May 2013

  Responsibilities:• Develop and manage sales and sales support staff through motivation, counselling, skills development and product knowledge development.• Manage the sales administration function, operational performance reporting, streamlining sales processes and systems wherever possible• Develops specific plans to ensure revenue growth in all company’s products.• Advising senior management on maximising business relationships and creating an environment where customer service can flourish.• Responsible for managing the sales team, developing business plans covering sales, revenue, and expense controls and meeting agreed targets.• Training staff weekly on handling objects, EI and presentation skills.• Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product (On air and digital) based on historical data, market trends, competitive activity, promotional strategy and sales effort, realistic costs of operating the sales force; and sales promotion programme plans.• Accurately forecasts annual, quarterly and monthly revenue streams.• Provides quarterly results assessments of sales staff’s productivity.Achievements:• Effectively hired the right people with the key competences• One of four training staff chosen to train on a national level after effectively implementing the ARN staff induction training in Sydney• Achieved 108% of budget in my first year as manager• Achieved 114% of budget in my second year as manager• Effectively managed one of my Account Directors to achieve the Number 1 Account Director status nationally

• Account Director

  • Mar 2008 - Nov 2010

  Responsibilities:• Building and managing a portfolio of accounts• Dealing with all aspects of a campaign both on air and digitally• Using an existing network of industry contacts to generate new business• Leading and training other members of the team• Achieving and exceeding sales targets• Delivering sales presentations to high-level executives• Attending client meetings• Maintaining and expanding relationships with existing clients• Handling debtorsAchievements:• Rookie of the year 2008• 1.3 Million National Campaign secured in 2009• $100,000 on air revenue in September 2009• $150,000 on air revenue in October 2010• Promoted to Sales Manager November 2010



Express Publications

• Book and Periodical Publishing
• 1 - 100 Employee

• National Advertising Manager

  • Jan 2002 - Dec 2007

  Responsibilities:• Develop and manage sales and sales support staff through motivation, counselling, skills development and product knowledge development.• Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where customer service can flourish.• Responsible for managing the sales team, developing business plans covering sales, revenue, and expense controls and meeting agreed targets.• Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and state territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans.• Accurately forecasts annual, quarterly and monthly revenue streams.• Develops specific plans to ensure revenue growth in all company’s products.• Provides quarterly results assessments of sales staff’s productivity.Achievements:• Achieved and exceeded 100% of all budgets over the six years• Increased magazine and online revenue by over 400% • Highest retention rate in Express Publications history• Launched Australia’s Number One Ford magazine



Horizon Media (The Yellow Envelope)

• Senior Account Manager

  • Jul 2000 - Dec 2001

  Achievements:• Secured National Campaign with Optus Telecommunications July 2001• Learnt all facets of Direct Marketing and how to effectively market in the letterbox space Achievements:• Secured National Campaign with Optus Telecommunications July 2001• Learnt all facets of Direct Marketing and how to effectively market in the letterbox space