Justin Mullin
Sr. Director, Affiliate at Hamster Garage- Claim this Profile
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Bio
Experience
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Hamster Garage
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United States
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Marketing Services
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1 - 100 Employee
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Sr. Director, Affiliate
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May 2021 - Oct 2022
Hamster Garage is a leading partnerships and affiliate management agency servicing leading global brands. We work with brands like Airbnb, Canva, Turo, Truebill, etc. to launch and scale full fledged partner programs. This includes affiliates, influencers, podcasts, brand partnerships, product integrations, native advertising, content placements, email marketing and custom client solutions. Partnership marketing can be a major source of growth, and Hamster Garage is leading the charge to write… Show more Hamster Garage is a leading partnerships and affiliate management agency servicing leading global brands. We work with brands like Airbnb, Canva, Turo, Truebill, etc. to launch and scale full fledged partner programs. This includes affiliates, influencers, podcasts, brand partnerships, product integrations, native advertising, content placements, email marketing and custom client solutions. Partnership marketing can be a major source of growth, and Hamster Garage is leading the charge to write the playbook for the world's top brands. Show less
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Director, Affiliate Marketing
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Sep 2018 - Apr 2021
Chicago, IL Responsible for developing and accelerating affiliate practice growth to drive client performance, I work hand-in-hand with our eRetail group to create team and department norms, focusing on affiliate marketing, lead generation and eCommerce solutions. I also serve as the Affiliate Marketing Liason to Reprise Direct clients, as well as IPG sister agencies across the US, to play an integral role in new business, client strategy, and team development.
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Affiliate Marketing Consultant
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Jul 2017 - Aug 2018
Chicago, IL As an independent voice with deep experience in all facets of affiliate marketing, I serve as a true client advocate while constantly working to maximize quality and production from the affiliate channel. I provide strategic recommendations, campaign analysis, and work closely with internal teams to ensure that program performance is continually aligned with channel goals. I can also deliver full program management over the tactical aspects of a program, including affiliate recruitment… Show more As an independent voice with deep experience in all facets of affiliate marketing, I serve as a true client advocate while constantly working to maximize quality and production from the affiliate channel. I provide strategic recommendations, campaign analysis, and work closely with internal teams to ensure that program performance is continually aligned with channel goals. I can also deliver full program management over the tactical aspects of a program, including affiliate recruitment, program optimization, application review, offer management and partner communication. Show less
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Performics
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Mexico
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Advertising Services
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700 & Above Employee
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Director, Affiliate
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May 2013 - Jun 2017
Performics was one of the original affiliate marketing networks and after a series of acquisitions their technology eventually become the Google Affiliate Network. In 2010 they looked to bring their affiliate practice back but this time in a strictly service-based capacity. I was charged with building this department and my role had 4 main components: New business – Sourced new prospects; cold called; pitched; negotiated terms; determined pricing; developed contracts; launched clients… Show more Performics was one of the original affiliate marketing networks and after a series of acquisitions their technology eventually become the Google Affiliate Network. In 2010 they looked to bring their affiliate practice back but this time in a strictly service-based capacity. I was charged with building this department and my role had 4 main components: New business – Sourced new prospects; cold called; pitched; negotiated terms; determined pricing; developed contracts; launched clients Internal evangelism – Conducted company-wide affiliate training; developed curriculum; integrated with existing account teams; worked with senior management Department development – Created department norms; developed processes; developed deliverables; integrated with PFX support teams (finance, legal, marketing, etc.) Team Management – Hiring; firing; mentoring; reviews; training; time allocation; roles and responsibilities; core competencies
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Senior Account Manager
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May 2011 - Apr 2013
I joined Perfomics when they decided to reboot the practice in 2010. My primary function was to oversee affiliate program management for our clients including strategy development and implementation, targeted recruitment, relationship management and optimization, activation, application review, enforcement of program policies and weekly reporting and client meetings. However, due to our small team size, I was also able to provide input and influence over virtually every area of the… Show more I joined Perfomics when they decided to reboot the practice in 2010. My primary function was to oversee affiliate program management for our clients including strategy development and implementation, targeted recruitment, relationship management and optimization, activation, application review, enforcement of program policies and weekly reporting and client meetings. However, due to our small team size, I was also able to provide input and influence over virtually every area of the department including: new business, account management, finance, staffing, training and legal.
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CJ
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Jan 2011 - May 2011
While at CJ I oversaw a large portfolio that included Dell, FTD, Walgreens, Sears and Finishline. I was the primary point of contact for clients and managed a team of Associate Account Managers and Account Executives to ensure we were maximizing profitability while delivering on our core value propositions.
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Associate Account Manager
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Nov 2009 - Dec 2010
Primarily responsible for the tactical aspects of my client portfolio. This included offer management, application review, weekly reporting, text and banner ad trafficking, program audits and affiliate recruitment.
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Account Manager
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May 2008 - Jun 2009
SPSS is a statistical analysis software suite with headquarters in Chicago. As an account manager I pursued sales of software, services, consulting and training.
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Norvax
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United States
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Software Development
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1 - 100 Employee
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Affiliate Manager
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Sep 2006 - Apr 2008
Norvax was part of the ProspectZone suite of health insurance products and has since been rolled into GoHealth. While at Norvax I used in-house, CJ, and linkshare affiliate programs to generate a large volume of health insurance leads while maintaining consistently high quality.
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Affiliate Manager
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Jan 2005 - Aug 2006
Mindsprinting was an online tutoring service developed by Coolsavings founder, Steve Golden. As the affiliate manager I Developed and managed the in-house, Kowabunga and Linkshare affiliate programs.
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Online Editor
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Jan 2003 - Dec 2004
Lakeland Boating is a Midwest-focused boating magazine. As their first online editor I oversaw website monetization, design, development and content generation.
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Freelancer
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Jan 2000 - Dec 2002
Technical Writer, Metron Biomed, Grand Rapids, Michigan Marketing Associate, Toledo Beach West, Grand Haven, Michigan Layout Editor, Grand Valley Lanthorn, Allendale, Michigan Production Editor, Spring: The Journal of the e.e. cummings Society, Allendale, Michigan Online Ad Designer, Holland Sentinel, Holland, Michigan
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Education
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Grand Valley State University
BA English, Professional, Technical, Business, and Scientific Writing