Justin Morley
Senior Account Supervisor at Lafayette American- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Lafayette American
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Supervisor
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Mar 2022 - Present
stockx / ford / toledo museum of art / kodiak cakes / spotify / netflix / sysco / argo ai / stellantis / new business stockx / ford / toledo museum of art / kodiak cakes / spotify / netflix / sysco / argo ai / stellantis / new business
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Campbell Ewald
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Advertising Services
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400 - 500 Employee
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Account Supervisor
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Nov 2021 - Mar 2022
OnStar (2021-2022)Led all content and social marketing initiatives for OnStar (General Motors).Coin Cloud (2021)Led the award-winning "Currency of Currency" campaign, directed by and starring Spike Lee, which opened an honest conversation about the inequality of money in America – and cryptocurrency’s place within.
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Account Supervisor, Business Development
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Aug 2019 - Nov 2021
Pitch Leadership (New Business and Organic Growth)+ Daily leadership and management of multiple active pitches.+ Led development of written responses (RFI/RFP).+ Drove cost proposal development alongside agency management.+ Drove relationships with search consultants.Content Creation+ Assisted in writing, designing, planning, and developing agency credentials, pitch experiences, long-form responses, landing pages, and pitch presentations.+ Led all video production efforts, including occasional script writing and art direction as necessary. These efforts included agency videos, case studies, creative reels, and more. + Assisted in the creation of video and photo assets, including capture and edit within Adobe Creative Suite.External Marketing+ Assisted in developing and updating creative portals as necessary.+ Supported marketing, PR and social teams as necessary to contribute to agency communications.Department Management+ Assisted in defining goals for new business development.+ Mentored, coached and management of junior team members.Operations and Administration+ Assisted in updating and maintaining weekly status sheet and calendars.+ Assisted in developing “toolbox” of new business research resources.+ Assisted in developing new business playbook/checklist to aid in efficient pitch management. Show less
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Senior New Business Creative Specialist
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May 2018 - Aug 2019
Splitting my time between the Creative and New Business departments, I had the opportunity to write for a couple brands, while maintaining my responsibilities on our dedicated new business team.Client Experience+ Meritage Homes+ Travelocity’s Roaming Gnome+ Cadillac MagazineAccomplishments+ Led or assisted the team in 9 new client wins, bringing significant new revenue to the agency.Responsibilities+ Daily interaction and leadership of internal pitch teams.+ Daily support and management of multiple active pitches.+ Led development (writing, art direction, production) of all video materials for the department, including case study videos, creative reels and more.+ Led development RFX responses, ensuring an on-time and quality response.+ Drove cost proposal development alongside agency management.+ Mentoring and coaching of more junior team members.+ Timeline and budget management.+ Consultant outreach.+ Various design and writing for long-form responses, internal comms and external marketing. Show less
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Account Executive, Business Development
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May 2016 - May 2018
Reporting directly to the Chief Marketing Officer, my responsibilities included daily interaction and leadership of internal pitch teams, mentorship and coaching of more junior team members, day-to-day support and management of multiple active pitches, client communication, timeline and budget management, as well as various writing and design jobs, among other tasks.+ Supported and led business development efforts for the agency, including pitch development for new business and organic growth opportunities+ Responded to RFPs and other inquiries+ Proposal development+ Consultant outreach+ External marketing Show less
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Assistant Account Executive
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Sep 2015 - May 2016
USAA+ Developed and maintained client relationships through day-to-day client communications.+ Assisted in strategic and creative development.+ Managed the day-to-day development and execution of a wide range of projects across all channels.+ Consistently created value for the client through on-time and accurate delivery of projects and exceeding expectations.+ Worked with account leadership to continuously improve the workload process and streamline efforts in order to be more efficient and effective. + Asked the right questions. Show less
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Old Navy
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United States
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Retail
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700 & Above Employee
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Pricing Specialist
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Aug 2014 - Sep 2015
+ Executed and planned markdowns, marketing and promotions.+ Supported the coaching and development of associates.+ Managed and coached team on efficiency and accuracy.+ Drove sales and the brand experience.
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Customer Experience Associate/Trainer + Coach
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May 2012 - Jul 2014
+ Drove sales and adhered to brand standards.+ Served as go-to point of contact for new hires for additional training and coaching.
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Grand Valley State University
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United States
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Higher Education
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700 & Above Employee
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Student Manager
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Feb 2011 - Apr 2014
+ Managed 50+ student employees. + Maintained food and safety standards. + Coached and developed new employees. + Managed 50+ student employees. + Maintained food and safety standards. + Coached and developed new employees.
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Grand Rapids Civic Theatre
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Grand Rapids, MI
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Development and Community Relations Intern
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May 2012 - Dec 2012
+ Raised funds through their development initiatives and grant application processes. + Concepted television and radio campaign for 2012-2013 season. + Wrote press releases and distributed materials to local media. + Maintained contact with high-level donors. + Other office tasks as necessary. + Raised funds through their development initiatives and grant application processes. + Concepted television and radio campaign for 2012-2013 season. + Wrote press releases and distributed materials to local media. + Maintained contact with high-level donors. + Other office tasks as necessary.
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Education
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Grand Valley State University
Bachelor of Arts (BA), Advertising -
Plymouth High School