Justin Malmstrom, MBA

Wine Club Manager at Clos du Val Wine Co.
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Contact Information
us****@****om
(386) 825-5501
Location
Napa, California, United States, US

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5.0

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Maj Gen John M. Klein, Jr. (

Speedy)

Matt Leard

Justin is an extremely creative and passionate thinker. We relied on Justin to lead a diverse team responsible for producing compelling communication products and he delivered every time. He would be a valuable asset on any team.

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Credentials

  • IBM QRadar SIEM Foundation
    IBM
    Apr, 2019
    - Nov, 2024
  • Create A Brand Strategy
    LinkedIn
    Mar, 2019
    - Nov, 2024

Experience

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Wine Club Manager
      • Jul 2021 - Present

      Directs and manages team to grow wine club and outbound calling programs. Works closely with the tasting room and marketing departments. Instrumental in achieving targeted sales and membership growth and goals.*Inbound and outbound customer acquisition, customer service, customer retention, and sales for all customers including 2.5K member wine club across 8 club tiers.*Directs the execution of quarterly wine club releases worth $3.2M annually. Consistently over-delivers goal.*Designed outbound calling operations in Aug 2021 from scratch, now worth $350K annually. Create and manage campaigns including setup, goal setting, and analysis. Including RedChirp texting platform in 2023.*Inventory management for all DTC inventory including product setup across multiple platforms and ensuring inventory locations are always adequately stocked. Ensure minimal inventory discrepancies and solve any issues that arise. Watch burn-down rates and advise on product transitions when reaching end of vintage.*Manage shipping of products from purchase to delivery, including redirects, replacement shipments, and reorders. Ensure customers have minimal friction with shipping partners and make receiving shipments as easy as possible. Ensure all orders are in compliance with federal and state regulations.*Execute in-market DTC events for current and prospective club members. Hosts events in key markets with strategic partners. Currently 5 to 6 per year.*Teach Member Services Team, Estate Hosts, and Concierges all things wine club related.*Data analysis and reporting. e.g., outbound calling stats for contact rate, conversion rate, and AOV. Club Revenue goals and forecasts. Club membership conversion and attrition.Transitioned to remote role in April 2022 with weeklong on-site business travel each quarter.Expert in Microsoft Suite, Wine Direct, TOCK, Ship Compliant, RedChirp, Enolytics, LiveChat. Show less

    • Lead Wine Club Specialist
      • Dec 2020 - Jul 2021

      Acting Wine Club Manager starting February 2021.See Wine Club Manager for role description.

    • Estate Host (Sales and Hospitality)
      • Aug 2019 - Dec 2020

      Hosted groups and instructed guests in wine knowledge in a luxury setting. Hospitality driven. Above industry average for wine club conversions, sales conversions, and average order values.*Assisted wine club during slow periods in the tasting room and during club releases.*Took over inventory management for retail tax paid location and DTC fulfillment. Kept inventory locations stocked and tracked inventory movements. Created process that fixed 300+ backlog of outstanding will-call orders.*Was one of only two non-managers kept on during the pandemic. Stood up first in nation (world?) virtual tasting program. Hosted first ever paid virtual tasting. Reopened tasting room with Covid protocols once lockdown restrictions were ended. Show less

  • Sage Bistro
    • Cape Canaveral, Florida, United States
    • Director of Business Strategy and Development
      • Mar 2020 - Sep 2021

      Consulting role, specifically for staying operational and solvent during Covid pandemic. Consulting role, specifically for staying operational and solvent during Covid pandemic.

    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Assistant Operations Officer (Operations Manager)
      • Mar 2015 - Jun 2019

      March '15 to February '17, then April '18 to June '19.Direct the 9th Air Refueling Squadron, including ensuring operational readiness, managing deployments and training for all aircrew members, and overseeing the development of training missions in one of four Air Mobility Command KC-10 squadrons. Review and analyze mission, operations, and inspection reports and identify policy/program improvement opportunities based on results. In 2018, earned additional responsibility as Innovation Lead and Program Manager challenged to push innovation throughout the organization and ensure that projects moved to completion on time with minimal impact to the mission.Key Impact:*Program/project managed 10 unique projects (for new/upgraded equipment) totaling $22K; oversaw 550 worldwide missions moving 1.5K passengers/2.5M pounds of cargo and offloading 13M pounds of fuel.*Wrote the concept of operations for KC-10 alert support and the President of the United States vacation support tanker plan in addition to scheduling 40 aircrews across eight base agencies.*Selected as KC-10 SME for a rapid improvement event aimed at identifying ways to increase readiness training-a through leadership initiative that led to a 23% annual increase in training output.*Created the squadron's communications strategy to effectively disseminate information; authored a KC-10 readiness and manning white paper used to brief the new Transportation Command two-star general. Show less

    • Chief, Wing Commander’s Action Group (Regional Vice-President’s Special Projects Team Lead)
      • Feb 2017 - Apr 2018

      Directed, monitored, and managed all special activities for distinguished visitors and developed/disseminated strategic communication for the 60th Air Mobility Wing (the Air Force's largest) with 26K personnel. Drove coordination of daily Wing Command section leadership across four groups and 25 squadrons. Instructed the aircrew employing an $88.4M mobility asset (the KC-10) worldwide. Wrote several speeches, talking points, articles, scripts, and multimedia presentations on behalf of the Wing Commander.*Leveraging results from a two-day leadership development and strategic planning event, led the team that developed a 30-page wing "flight plan" to foster strategic alignment and unity of effort at all levels.*Steered the Wing Commander's anti-DUI messaging and task force, including chairing weekly meetings and authoring an official letter, video script, and banners-efforts that led to a 50% reduction in DUIs. Show less

    • Group Executive Officer (Executive Assistant)
      • Feb 2014 - Mar 2015

      Directed all personnel and programs and advised top leadership and the assigned staff for the 14th Operations Group. Held responsibility for all Group awards, decorations, performance reports, promotions, staff meetings, and professional military education programs. Oversaw nine executive assistants responsible for supporting 1,300 personnel and coordinated multiple distinguished visitor itineraries, including for the Secretary of the Air Force.*Innovated and launched a new routing and signature process for group level documents that made the process 40% more efficient and provided increased privacy safeguards. Show less

    • EARLY EXPERIENCE
      • Jun 2005 - Feb 2014

      Served as Mobility Officer and Assistant Chief of Training (2007-2011) for the 6th Air Refueling Squadron, including auditing flight and ground currency for a 120-member unit and overseeing a $32M training program. Transitioned to Flight Commander for the 37th Flying Training Squadron (2011-2013) to supervise/mentor 55 employees and oversee the flight completion of 16K events and 21K training hours. As Chief of Wing Scheduling for the 14th Operations Support Squadron (2013-2014), directed scheduling operations for the Air Force's second-largest flying hour program and earned Top Instructor Pilot of the Year for the squadron. Show less

Education

  • Keiser University
    Master of Business Administration - MBA, Concentration in Leadership for Managers
    2008 - 2011
  • USAF Air Command and Staff College
    Senior Managerial Leadership School
    2017 - 2017
  • United States Air Force Academy
    Bachelor of Science - BS, Computer Science, Concentraion in Information Assurance
    2001 - 2005
  • Squadron Officer's School
    USAF Leadership Program
    2012 - 2012

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