Experience

Cutwater
• United States
• Beverage Manufacturing
• 1 - 100 Employee
• Director Of Social Media

  • Jul 2023 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Jun 2022 - Jul 2023

  When I'm not leading social for big brands and agencies I'm doing tons of fun freelance stuff. Recent gigs include social strategy consulting for The Algorand Foundation and some new biz projects with Big Spaceship. When I'm not leading social for big brands and agencies I'm doing tons of fun freelance stuff. Recent gigs include social strategy consulting for The Algorand Foundation and some new biz projects with Big Spaceship.



Coinbase

• Marketing Services

• Social Media Lead

  • May 2021 - Jun 2022

  As the Social Media Lead for Coinbase I manage a team of five direct reports covering all aspects of social media on all relevant and emerging platforms including Twitter, TikTok, Instagram, LinkedIn, and others. A few highlights from the past year include doubling Coinbase’s Twitter following (from 2.2M to 5M), overhauling social strategy to give the brand a distinct voice across multiple properties, launching @Coinbase_NFT, and quickly growing the handle to 400K+ followers in under six months. I've also managed high-impact and award-winning brand campaigns for the Superbowl, the NBA, $DOGE, and more. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Social Program Manager for Google Web Creators (via ASG)

  • Jul 2020 - May 2021

  Google For Creators is a new outreach initiative designed to unite and provide resources for bloggers, journalists, activists, artists, animal lovers, and anyone making cool content on the open web. As the social lead for the project I ...-Led editorial and social strategy for Google’s flagship brand dedicated to creators, influencers, and makers-Responsible for the strategy and execution of launch plans behind all social handles-Led community management efforts across all social platforms-Produced and hosted a profile series on YouTube called Creator Spotlight-Collaborated with high profile influencers across a spectrum of verticals-Contributed long-form articles to the official Google for Creators blog-Drove 15% growth rate since launch in Q4 2020 Show less

• Social Brand Lead For Google Developer Studio (via ASG)

  • Jul 2018 - Jul 2020

  As the Social Brand Lead for Google's developer relations team I collaborated with PMs to evolve social strategy for a suite of high-profile properties including @googledevs, @flutterdev, @AndroidDev, and others. I worked with production teams to plan, execute, and cover global events including Flutter Interact, DevFest, Google I/O, and Next. In mid-2019 I launched Google's first-ever Instagram handle dedicated to developers and went on to lead content strategy on that platform while consulting on many others. Show less



Big Spaceship

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director Of Content

  • Mar 2013 - Mar 2018

  Big Spaceship is a digital creative agency that has been profiled by Harvard Business Review and recognized among Advertising Age’s “Best Places to Work in Marketing and Media.” As the Associate Content Director for BSS's YouTube project I ... -Managed a team of copywriters, designers, and strategists producing content for @YouTube, @YTCreators, and @YouTubeGaming -Steadily met and exceeded engagement goals by 20% quarter over quarter -Maintained YouTube's reputation as one of the world’s most influential brands on social -Planned and executed globally trending campaigns including #YouTubeRewind, #ProudToLove, and #DearMe -Guided creative strategy on campaigns for YouTube Red, YouTube Originals, and YouTube Music -Launched YouTube’s presence on Instagram, Snapchat, Tumblr, and Vine -Collaborated with artists like Snoop Dogg, Calvin Harris, Eminem, and Darude to surprise and delight YouTube’s social fanbase -Developed relationships with creators to cover events such as VidCon and The Streamys Show less



Freelance Work

• Business Consulting and Services
• 1 - 100 Employee

• Writer

  • May 2006 - Feb 2018

  My work has been featured in the following publications: The San Francisco Bay Guardian SF360.org SFist.com The Bold Italic ToDo Monthly Nerve.com The Thrillist HSBC In Flight Magazine ClubPlanet.com SFGate.com IntheMo.com Going.com Missionlocal.org Hurley.com Brink Magazine AMDA Alumni Magazine My work has been featured in the following publications: The San Francisco Bay Guardian SF360.org SFist.com The Bold Italic ToDo Monthly Nerve.com The Thrillist HSBC In Flight Magazine ClubPlanet.com SFGate.com IntheMo.com Going.com Missionlocal.org Hurley.com Brink Magazine AMDA Alumni Magazine



YouTube

• Higher Education
• 100 - 200 Employee

• Media Curator / Writer (via PulpLab)

  • Oct 2011 - Mar 2013

  As a media curator for YouTube, my daily responsibilities include surfacing and writing about awesome videos and then posting that content to Google Plus, Facebook, and Twitter. As a media curator for YouTube, my daily responsibilities include surfacing and writing about awesome videos and then posting that content to Google Plus, Facebook, and Twitter.



The Bold Italic

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Contributing Writer

  • 2010 - Jan 2013

  The Bold Italic is an SF-based online culture magazine designed to equip readers "with the rare intel and unique experiences that define San Francisco." The Bold Italic is an SF-based online culture magazine designed to equip readers "with the rare intel and unique experiences that define San Francisco."



UC Berkeley

• United States
• Education Administration Programs
• 1 - 100 Employee

• Assistant Lecturer

  • Aug 2010 - Jan 2012

  As an assistant lecturer for UC Berkeley's Department of Media Studies, I mediate four hour-long discussion sections per week and am responsible for fifty students per semester. Duties include course design, planning for exams, lesson planning, and grading student work. Classes I've taught include "Media Studies 10: Intro to Media Studies" and "Media Studies 101: Visual Communication." As an assistant lecturer for UC Berkeley's Department of Media Studies, I mediate four hour-long discussion sections per week and am responsible for fifty students per semester. Duties include course design, planning for exams, lesson planning, and grading student work. Classes I've taught include "Media Studies 10: Intro to Media Studies" and "Media Studies 101: Visual Communication."