Vice President, Client Services

• ‏يناير 2020 - - الحالي

Account Director

• ‏مارس 2015 - ‏يناير 2020

Marketing Manager

• ‏مارس 2013 - ‏مارس 2015

• Led all marketing strategy development/execution for entire Hayabusa portfolio – a global, multi-million-dollar performance equipment and apparel company.• Managed all media planning and creation/approval for all advertising including, packaging, print, digital, PR, event, promotional, in-store, etc. • Informally managed a cross-functional team responsible for the overall NPD process and have successfully launched over 25 new items to date.• Directly responsible for marketing and communication strategy powering 5 major brand extensions, accumulating close to 10% of total company sales within launch year.• Drove profitable growth for the company’s largest brand (accounting for 22% of total company share). Brand sales have increased +32% (vol % chg) in L52W and +39% (vol % chg) in L12W.

Senior Brand Manager

• ‏سبتمبر 2012 - ‏فبراير 2013

• Managed the Analgesics platform, consisting of Rub A535 and Atasol, as well as other, highly profitable OTC brands, such as Simply Saline, Maltlevol, Infantol, and others.• Led R&D, Regulatory, Trade, Supply Chain and Operational teams during product ideation, development, forecasting and launch processes. • Accountable for the on-going management of brand P&L statements, marketing budgets and market research analytics via Nielsen Answers, Springboard and others.• Successfully collaborated with third-party agencies to develop fully-integrated marketing strategies and advertising campaigns, consisting of TV, print, digital, in-store support, professional and consumer PR, and much more.

Brand Manager, International

• ‏يناير 2010 - ‏سبتمبر 2012

• Accountable for the viability and sustainability of all Iovate brands, including MuscleTech, Hydroxycut, Six Star Pro Nutrition and Xenadrine in International markets, including Canada. Responsibilities include: global brand development, packaging/ label generation, development of pricing and promotion strategies, product pitches, managing multi-million dollar brand P&L, media planning, creation/approval of creative assets including TV, print, digital, and much more.• Directly contributed to over 25 new product listings in numerous accounts. • Achieved an annualized dollar savings by reducing production costs and implementing a new International pricing strategy.

Senior Marketer

• ‏يناير 2008 - ‏يناير 2010

• Responsible for developing new product claims, copywriting for product labels/advertisements, overseeing photo shoots/athlete interviews, analyzing competitor products, representing the company at trade shows, presenting new innovations to customers and much more. • Informally managed a team of individuals responsible for the coordination and execution of different online marketing strategies (i.e. social media, contests, brand pages, forum presence).• Earned a total of 5 marketing awards and promoted on two separate occasions.• Initiated and managed a strategic alliance with a large clothing company that generated significant annual cost savings.