Customer Facing Data Scientist

• Aug 2023 - Present

Harvard Data Science Instructor

• Jun 2018 - Present

-Developed a course to teach graduate students how to leverage data science concepts and machine learning algorithms (in R, Python) to solve business problems in the advertising technology industry -Taught over 100 students from 20 countries, both on campus and remotely -Course rated 4.9 stars (max 5) by students, many of whom went on to work in data science careers -Developed a course to teach graduate students how to leverage data science concepts and machine learning algorithms (in R, Python) to solve business problems in the advertising technology industry -Taught over 100 students from 20 countries, both on campus and remotely -Course rated 4.9 stars (max 5) by students, many of whom went on to work in data science careers

Principal Data Scientist

• May 2017 - Aug 2023

-Developed proprietary, patented machine learning models to accurately predict video ad engagement, purchase intent and brand impression for 100 of the Fortune 500 companies -This scaled the size of the re-targeting audiences of ViralGains’ B2B clients by a factor of 100x -Saved company $180,000 per year with an innovative approach to 3rd-party data collection and processing -Helped company increase its revenue by 95% in 2021 to $525,000 per employee and become profitable for first… Show more -Developed proprietary, patented machine learning models to accurately predict video ad engagement, purchase intent and brand impression for 100 of the Fortune 500 companies -This scaled the size of the re-targeting audiences of ViralGains’ B2B clients by a factor of 100x -Saved company $180,000 per year with an innovative approach to 3rd-party data collection and processing -Helped company increase its revenue by 95% in 2021 to $525,000 per employee and become profitable for first time -Contributed to company adding 24 new clients in 2022 and securing two rounds of VC investment funding -Designed a real-time, automated campaign performance optimization dashboard for VG’s clients, helping them improve click-through rate, video completion rate, and purchase likelihood by over 25% Show less -Developed proprietary, patented machine learning models to accurately predict video ad engagement, purchase intent and brand impression for 100 of the Fortune 500 companies -This scaled the size of the re-targeting audiences of ViralGains’ B2B clients by a factor of 100x -Saved company $180,000 per year with an innovative approach to 3rd-party data collection and processing -Helped company increase its revenue by 95% in 2021 to $525,000 per employee and become profitable for first… Show more -Developed proprietary, patented machine learning models to accurately predict video ad engagement, purchase intent and brand impression for 100 of the Fortune 500 companies -This scaled the size of the re-targeting audiences of ViralGains’ B2B clients by a factor of 100x -Saved company $180,000 per year with an innovative approach to 3rd-party data collection and processing -Helped company increase its revenue by 95% in 2021 to $525,000 per employee and become profitable for first time -Contributed to company adding 24 new clients in 2022 and securing two rounds of VC investment funding -Designed a real-time, automated campaign performance optimization dashboard for VG’s clients, helping them improve click-through rate, video completion rate, and purchase likelihood by over 25% Show less

Senior Data Scientist, Director

• Feb 2015 - May 2017

-Hired as the first Data Scientist for this $18 billion enterprise, providing support to 18 divisions and 50,000 employees -Created predictive churn model with 97% accuracy to help a division with 3,000 employees retain its most at-risk people -Developed a product service recommendation engine based on six key performance components to rank over 3 million instruments manufactured and serviced by the company; presented insights and recommendations to division president -Built predictive… Show more -Hired as the first Data Scientist for this $18 billion enterprise, providing support to 18 divisions and 50,000 employees -Created predictive churn model with 97% accuracy to help a division with 3,000 employees retain its most at-risk people -Developed a product service recommendation engine based on six key performance components to rank over 3 million instruments manufactured and serviced by the company; presented insights and recommendations to division president -Built predictive models that drove significant improvement in two of the company’s four corporate goals – Customer Allegiance (Net Promoter Score) and Employee Involvement Index -Developed RFM (Recency / Frequency / Monetary) customer segmentation models to help company’s largest division identify its best and highest-risk customers Show less -Hired as the first Data Scientist for this $18 billion enterprise, providing support to 18 divisions and 50,000 employees -Created predictive churn model with 97% accuracy to help a division with 3,000 employees retain its most at-risk people -Developed a product service recommendation engine based on six key performance components to rank over 3 million instruments manufactured and serviced by the company; presented insights and recommendations to division president -Built predictive… Show more -Hired as the first Data Scientist for this $18 billion enterprise, providing support to 18 divisions and 50,000 employees -Created predictive churn model with 97% accuracy to help a division with 3,000 employees retain its most at-risk people -Developed a product service recommendation engine based on six key performance components to rank over 3 million instruments manufactured and serviced by the company; presented insights and recommendations to division president -Built predictive models that drove significant improvement in two of the company’s four corporate goals – Customer Allegiance (Net Promoter Score) and Employee Involvement Index -Developed RFM (Recency / Frequency / Monetary) customer segmentation models to help company’s largest division identify its best and highest-risk customers Show less

Partner Analytics Team Manager

• 2014 - 2015

• Selected to direct the Analytics team dedicated to the fastest growing segment of Constant Contact customers • Coached two analysts with a combined 30 years of experience on insight generation and presentation skills • Quickly learned a complex business model and established relationships with dozens of new stakeholders • Developed strategic roadmaps for analytics and shared them with key stakeholders

Predictive Analytics Team Manager

• Apr 2013 - 2014

• Appointed by Chief Analytics Officer to oversee this new team in the development of predictive models • Managed two Ph.D. Statisticians with over 50 years of combined predictive modeling experience • Built predictive lead scoring models for Sales team to score prospects on their likelihood to purchase • Developed predictive list growth models to help the Marketing team identify which existing customers were most likely to increase their number of contacts (and thus Constant… Show more • Appointed by Chief Analytics Officer to oversee this new team in the development of predictive models • Managed two Ph.D. Statisticians with over 50 years of combined predictive modeling experience • Built predictive lead scoring models for Sales team to score prospects on their likelihood to purchase • Developed predictive list growth models to help the Marketing team identify which existing customers were most likely to increase their number of contacts (and thus Constant Contact’s top-line revenue) • Led all phases of the CRISP-DM data mining cycle, from understanding business needs to deploying models • Models have brought $2,000,000 of incremental revenue to Constant Contact since 1/13

Business Partner, Advanced Analytics

• 2012 - 2013

• Hired by Chief Financial Officer as the founding member of the Advanced Analytics team • Designed Constant Contact’s first customer lifetime value model to propel customer acquisition and marketing strategies for the company • Created a model to identify the key drivers of converting 1.3 million prospects to 500,000 paying customers • Produced a predictive customer satisfaction model for the Vice President of Product • Provided regular analytical thought leadership to executives… Show more • Hired by Chief Financial Officer as the founding member of the Advanced Analytics team • Designed Constant Contact’s first customer lifetime value model to propel customer acquisition and marketing strategies for the company • Created a model to identify the key drivers of converting 1.3 million prospects to 500,000 paying customers • Produced a predictive customer satisfaction model for the Vice President of Product • Provided regular analytical thought leadership to executives and all employees at company meetings Show less • Hired by Chief Financial Officer as the founding member of the Advanced Analytics team • Designed Constant Contact’s first customer lifetime value model to propel customer acquisition and marketing strategies for the company • Created a model to identify the key drivers of converting 1.3 million prospects to 500,000 paying customers • Produced a predictive customer satisfaction model for the Vice President of Product • Provided regular analytical thought leadership to executives… Show more • Hired by Chief Financial Officer as the founding member of the Advanced Analytics team • Designed Constant Contact’s first customer lifetime value model to propel customer acquisition and marketing strategies for the company • Created a model to identify the key drivers of converting 1.3 million prospects to 500,000 paying customers • Produced a predictive customer satisfaction model for the Vice President of Product • Provided regular analytical thought leadership to executives and all employees at company meetings Show less

Manager, Customer Insights

• 2010 - 2012

• Completed over 50 ad hoc requests for retail marketing and merchandising leadership, including customer profiling and market basket (association) reports • Championed web-based reporting application by managing relationships with vendors, promoting the tool, training 40 people, and consulting users about how to leverage it to best answer their most urgent business questions o Facilitated the creation of 1,400 new reports in 2011, a 40% increase over 2010 • Completed over 50 ad hoc requests for retail marketing and merchandising leadership, including customer profiling and market basket (association) reports • Championed web-based reporting application by managing relationships with vendors, promoting the tool, training 40 people, and consulting users about how to leverage it to best answer their most urgent business questions o Facilitated the creation of 1,400 new reports in 2011, a 40% increase over 2010

Project Manager, Marketing Research & Strategy

• 2007 - 2010

• Helped Staples achieve over 70% top box retail customer satisfaction – a record by more than 300 basis points -- by innovating a new performance incentive program • Built Staples’ first predictive model for retail customer satisfaction scores and presented it to 120 district managers • Managed multiple suppliers and several quantitative and qualitative marketing research projects • Increased survey response rates by improving the questionnaire and training field personnel • Helped Staples achieve over 70% top box retail customer satisfaction – a record by more than 300 basis points -- by innovating a new performance incentive program • Built Staples’ first predictive model for retail customer satisfaction scores and presented it to 120 district managers • Managed multiple suppliers and several quantitative and qualitative marketing research projects • Increased survey response rates by improving the questionnaire and training field personnel

Senior Marketing Analyst

• 2006 - 2007

• Provided insights to Chief Executive Officer and President which drove over 20 new product introductions • Modeled product cannibalization and line optimization and analyzed the financial impact of dozens of product tests • Provided insights to Chief Executive Officer and President which drove over 20 new product introductions • Modeled product cannibalization and line optimization and analyzed the financial impact of dozens of product tests

Founding Member, Leader of Statistical Analysis Department

• 1997 - 2006

• Founded a new department for Subway by recruiting, hiring, training, and managing six statistical analysts • Advised Founder/Chief Executive Officer, Chief Marketing Officer, 300 development agents and 15,000 franchisees on key insights, performance trends, and correlations; instituted a new performance metric still being used today • Analyzed over $8 billion in annual sales for 25,000 restaurants in 80 countries • Orchestrated team’s conversion of over 500 Microsoft Access queries… Show more • Founded a new department for Subway by recruiting, hiring, training, and managing six statistical analysts • Advised Founder/Chief Executive Officer, Chief Marketing Officer, 300 development agents and 15,000 franchisees on key insights, performance trends, and correlations; instituted a new performance metric still being used today • Analyzed over $8 billion in annual sales for 25,000 restaurants in 80 countries • Orchestrated team’s conversion of over 500 Microsoft Access queries to SQL in under three months • Educated 600 home office employees on key business insights at annual company meetings • Created personalized business planning templates, predictive models and balanced scorecards to help Subway development agents open over 12,000 restaurants and increase sales by over 20% per year during my nine-year tenure • Computed the incremental sales lift for dozens of market tests for the Chief Marketing Officer, which led to the introduction of new products, new restaurant décors, and new operational policies Show less • Founded a new department for Subway by recruiting, hiring, training, and managing six statistical analysts • Advised Founder/Chief Executive Officer, Chief Marketing Officer, 300 development agents and 15,000 franchisees on key insights, performance trends, and correlations; instituted a new performance metric still being used today • Analyzed over $8 billion in annual sales for 25,000 restaurants in 80 countries • Orchestrated team’s conversion of over 500 Microsoft Access queries… Show more • Founded a new department for Subway by recruiting, hiring, training, and managing six statistical analysts • Advised Founder/Chief Executive Officer, Chief Marketing Officer, 300 development agents and 15,000 franchisees on key insights, performance trends, and correlations; instituted a new performance metric still being used today • Analyzed over $8 billion in annual sales for 25,000 restaurants in 80 countries • Orchestrated team’s conversion of over 500 Microsoft Access queries to SQL in under three months • Educated 600 home office employees on key business insights at annual company meetings • Created personalized business planning templates, predictive models and balanced scorecards to help Subway development agents open over 12,000 restaurants and increase sales by over 20% per year during my nine-year tenure • Computed the incremental sales lift for dozens of market tests for the Chief Marketing Officer, which led to the introduction of new products, new restaurant décors, and new operational policies Show less

Actuarial Analyst, Market Research Analyst

• 1993 - 1997

Selected for CIGNA's prestigious Actuarial Executive Development Program, passed 300 credits worth of examinations while working full-time. Selected for CIGNA's prestigious Actuarial Executive Development Program, passed 300 credits worth of examinations while working full-time.