Experience

JFI Productions

• United States
• Entertainment Providers
• 1 - 100 Employee

• Founder & Director

  • Apr 2015 - Present

  Production & Entertainment company bringing immersive, engaging attractions & experiential events to the LA market. (CreepLA, The Willows, Night Fever). - Oversee, manage, and operate all creative and logistical departments ranging from budgeting, ticketing, marketing, casting, designing, and directing. - Productions have reached an audience of 40K. Production & Entertainment company bringing immersive, engaging attractions & experiential events to the LA market. (CreepLA, The Willows, Night Fever). - Oversee, manage, and operate all creative and logistical departments ranging from budgeting, ticketing, marketing, casting, designing, and directing. - Productions have reached an audience of 40K.



Bash, Please

• Greater Los Angeles Area

• Special Event Coordinator

  • Feb 2014 - Feb 2016

  • Overall event concepts ranging from floral and furniture design, specialty lighting, rental coordination • Managed and participated in front and back of house staffing • Introduced to leading men and women of Southern California’s businesses. • Formed strong relationships with daily contacts ranging from graphic designers, photographers, florists, event spaces and rental companies. • Serviced weddings, birthdays, private dinners and store openings. • Strong customer relations pertaining to travel, lodging, schedules. Show less



Blind Barber

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Operations

  • Apr 2012 - Feb 2015

  • All FOH responsibilities ranging from payroll, accounting, staffing, ordering, private event bookings. • Embrace and enhance the quality of a visionary lifestyle brand. • Curated a platform for Social Media (Facebook/ Instagram) while securing Brand Partnerships (Details/GQ/Sony Pictures/ Movember/ Ketel One). • Developed all seasonal/House cocktails • Recognized and awarded as a leader in the cocktail/Nightlife industry. • Uphold customer satisfaction and service. • Received food handler’s permit and TIPS certification. Show less



Tanteo Spirits LLC

• United States
• Food and Beverage Services
• 1 - 100 Employee

• CA Market Manager

  • Feb 2011 - Jun 2012

  • Strong knowledge of spirits and bar nightlife ranging from pour costs, CDP Pricing, purchasing and cocktail development. • Secured over 65 cocktails on menus in the greater Los Angeles area. • Achieved sales over 450 cases in new accounts in the first year. • Managed relationships within the distributor from pricing, programming and brand building. • Certified by El Consejo Regulador del Tequila (CRT) • Strong knowledge of spirits and bar nightlife ranging from pour costs, CDP Pricing, purchasing and cocktail development. • Secured over 65 cocktails on menus in the greater Los Angeles area. • Achieved sales over 450 cases in new accounts in the first year. • Managed relationships within the distributor from pricing, programming and brand building. • Certified by El Consejo Regulador del Tequila (CRT)



Brown-Forman

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Brand Ambassador (*Seasonal Hire)

  • Apr 2011 - Jul 2011

  • Managed a team of 5 while building awareness in particular neighborhoods and accounts. • Oversaw all scheduling, sampling and POS materials. • Promoted and built a PR platform for local blogs and magazines while incorporating the brand. • Managed all budgeting on a weekly basis, including T&E and activity spending. • Maintained a professional profile during night outings and sponsored events. • Conducted meetings on weekly basis which included schedules, numbers and outline of duties and responsibilities. Show less



Proximo Spirits

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• CA Market Manager

  • Mar 2010 - Jan 2011

  •Developed and grew portfolio 83% within the last year. •Called upon 100 accounts (Secondary); 35 key accounts (Core). •Large case drops. (Example: Cinco De Mayo 15 cases dropped per account. Leveraged by promotional spends and creative marketing strategies). •In charge of on-premise promotional executions and large spirit presentations for distributors (Young’s Market Company). •Created marketing tools to gain market growth including my own self-produced viral video and management of social media outlets such as facebook.com. •Managed expenses, weekly reports, KPI goals. Show less



SKYY Spirits

• Greater Los Angeles Area

• Brand Champion/ CA Market Manager

  • Oct 2008 - Dec 2009

  • Established a bartender community for Club Suntory. Recruited 15 bartenders and 8 mixologists to help build menus and execute private events. • Managed placement of 75 sno-cone machines with 3 cases sold with each. (225 cases placed within summer season) • 50 menu placements during each quarter, 50% growth from previous year. • Worked on cocktail creations for worldwide branding events including SKYY VODKA, MIDORI MELON LIQUEUR, ZEN GREEN TEA LIQUEUR, and SUNTORY JAPANESE WHISKY. • Established a bartender community for Club Suntory. Recruited 15 bartenders and 8 mixologists to help build menus and execute private events. • Managed placement of 75 sno-cone machines with 3 cases sold with each. (225 cases placed within summer season) • 50 menu placements during each quarter, 50% growth from previous year. • Worked on cocktail creations for worldwide branding events including SKYY VODKA, MIDORI MELON LIQUEUR, ZEN GREEN TEA LIQUEUR, and SUNTORY JAPANESE WHISKY.



Sloan Professional Services, LLC

• United States
• Financial Services

• Recruiter (*Seasonal Hire)

  • Jan 2009 - May 2009

  • Business development for the staffing division’s expansion from New York City to Los Angeles • Searching, interviewing, and hiring of all models, servers and entertainers • Supervision of staff at events • Creation of new company marketing and media materials • Business development for the staffing division’s expansion from New York City to Los Angeles • Searching, interviewing, and hiring of all models, servers and entertainers • Supervision of staff at events • Creation of new company marketing and media materials