Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Managing Director, Strategic Media Alliances at LiveRamp

  • Oct 2020 - Present

• Director, TV Partnerships

  • Sep 2017 - Oct 2020

  • Responsible for the overall health of LiveRamp’s largest MVPD partnership. Grew overall engagement by 50% YOY.• Acts as single point of escalation for multi-divisional projects and operations across client organizations



Acxiom

• United States
• Advertising Services
• 700 & Above Employee

• Partner Services Director

  • Dec 2015 - Sep 2017

  • Integrated the Allant TV team tasked with supporting MVPDs into the larger Acxiom organization • Transformed a sometimes contentious and issue-prone campaign delivery process into a collaborative and smooth-running function. • Initiated quarterly reviews with client leadership to measure progress toward long-term goals and monitor the overall health of the partnership. • Managed the iterative development of market-level data-driven linear reporting deliverables across internal and client teams. Played an active role in training client teams on report methodologies and operational processes. • Achieved 127% of plan against FY 2017 revenue goals. Show less



Allant Group

• Marketing Services
• 1 - 100 Employee

• Director, Advanced Advertising

  • Jun 2011 - Nov 2015

  • Joined Allant as a founding member of the TV team tasked with developing solutions to bring direct marketing data acumen and measurement to television. • Grew addressable campaign enablement from small-scale trials using Comcast Marketing inventory to widespread deployment in 2014 to national advertisers. • Partnered with Comcast to launch campaign targeting tools for use in the initial large-scale addressable campaigns built using the Audience Interconnect Database. • Joined Allant as a founding member of the TV team tasked with developing solutions to bring direct marketing data acumen and measurement to television. • Grew addressable campaign enablement from small-scale trials using Comcast Marketing inventory to widespread deployment in 2014 to national advertisers. • Partnered with Comcast to launch campaign targeting tools for use in the initial large-scale addressable campaigns built using the Audience Interconnect Database.



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Director, Account Management

  • Nov 2009 - Jun 2011

  - Responsible for service delivery and client satisfaction for multi-million dollar account with Procter and Gamble. - Managed day-to-day relationship surrounding database marketing operations for P&G - one of the nation's largest opt-in marketing databases- Joined the account team at a time of turmoil and was instrumental in stabilizing a troubled client relationship. Recognized in May 2010 as "Impact Player of the Quarter" for role in saving a significant amount of at-risk business.- P&L responsibility for ensuring that programs spanning multiple shared service teams reach the client on time and on budget. Show less

• Director, Marketing Communications

  • Mar 2007 - Dec 2009

  - Teamed with Merkle Thought Leaders and Executives to write 8-10 white papers per year.- Planned and promoted webinars based on Merkle thought leadership material - six webinars in 2009.- Orchestrated the launch of Merkle's Client Advisory Council and responsible for the ongoing involvement of Client Members with the program. Worked closely with client leads to drive interest in Council and involvement in meetings.- Performed key role in managing successful analyst relations. Led engagement to draft Merkle's response to the Wave questionnaire and client surveys for Forrester's Q3 2007 review of Database Marketing Service Providers. - Led update of marketing collateral and web site to reflect new branding and market positioning. Show less



Forrester

• United States
• Research Services
• 700 & Above Employee

• Sr. Advisor - Database Marketing Council

  • Jan 2004 - Mar 2007

  - Developed Database Marketing Council program from inception in early 2004 to a mature offering with more than 40 member companies representing over a $1 million dollars in annual bookings. - Managed relationships as a trusted advisor to database marketing executives at leading companies including Fidelity, 1800Flowers, and Gap, Inc.- Led biannual member meetings and regularly occurring conference calls based on the interests of Council members. Presented content and facilitated member discussions to assist members in strategic decisions. - Synthesized information gathered in formal surveys and member discussions to craft research documents for both broad Forrester syndication and exclusive distribution to membership. - Worked closely with Forrester sales teams to identify and engage member prospects. Show less

• Global Account Manager

  • Jan 2003 - Jan 2004

  - Managed between 10 to 12 existing Global relationships. - Leveraged understanding of Forrester’s research to propose and manage structured projects to solve client issues and advise strategy.- Provided proactive and professional relationship and project management.- Generated incremental revenues from existing clients by selling additional Forrester products and services, managing accounts and activities intelligently.

• Team Lead - Forrester Advisory Services

  • Oct 1999 - Jan 2003

  - Managed ongoing advisory relationships with executives at Fortune 50 companies including Johnson & Johnson, GE, AT&T, Verizon, and Disney. - Led the design and implementation of customized advisory sessions to help clients understand and react to the business implications of emerging technologies and changing customer behaviors.- Instituted best practice processes for Global Strategic Services team that now serve as the corporate model.- Consistently achieved advisory revenue goals in excess of 120% of quarterly plan.- Trained new members of advisory services team on client service processes and meeting facilitation. Show less

• Research Associate

  • Feb 1999 - Oct 1999

  Researched and assisted in the writing of monthly reports analyzing the impact of technology on Fortune 1,000 companies.Conducted primary research for monthly reports by developing and executing over 250 interviews with IT Executives at Fortune 1000 companies.Synthesized interview findings into thought pieces utilized by senior-level analysts in Forrester reports. Report topics included: Mobile eCommerce, Web Hosting, and Optical Networking.Received Best Research Award for "Dawn of Mobile eCommerce" report in September 1999. Led Research Associate Task Force to develop consistent company-wide research standards and processes. Show less



AIRINC

• United States
• Human Resources Services
• 1 - 100 Employee

• Research Analyst

  • Sep 1996 - Feb 1999

  7/98 - 1/99 Research Analyst - Planned and conducted “on-the-ground” economic studies in over fifty cities in approximately thirty countries worldwide. Selected countries include: Albania, Burkina Faso, China, Czech Republic, Croatia, Egypt, Equatorial Guinea, Germany, Italy, Japan, Kazakhstan, Kuwait, Myanmar, Nigeria, Oman, Poland, Russia, Saudi Arabia, Thailand, Turkey, and the United Kingdom. - Research involved extended periods of independent international travel (average 4-6 week itineraries), requiring resilience and strong creative problem solving skills. - Interacted directly with expatriate executives and local employees to collect information, explain research methodology, and channel concerns back to corporate headquarters. - Analyzed quarterly cost of living and hardship data for over 100 locations worldwide. Presented results to Client Managers and Senior Executives. Show less