Associate Media Director

• Aug 2022 - Present

Associate Director, Media Strategy

• Apr 2022 - Jul 2022

Was responsible for driving the strategic direction and ongoing leadership for clients (verticals included CPG and Consumer brands).Served as the external and internal point of contact for all ongoing needs (both strategic and tactical).Oversaw the output of activation programming to fulfill the strategic vision and deliver ongoing learnings to clients and key stakeholdersMet with and present both performance metrics as well as new opportunities to clients, including actionable recommendations and 3rd party researchMentored growing team members within both strategy and activation to help drive continued success for both individual career goals as well as client marketing and business goalsRemained knowledgeable on ongoing industry news, full marketing ecosystems, and e-commerce systems to maintain abilities to strategically recommend new opportunities Show less

Manager, Media Strategy

• Jan 2022 - Apr 2022

Was responsible for driving the strategic direction and ongoing leadership for clients (verticals included CPG and Consumer brands)Served as the external and internal point of contact for all ongoing needs (both strategic and tactical).Oversaw the output of activation programming to fulfill the strategic vision and deliver ongoing learnings to clients and key stakeholdersMet with and present both performance metrics as well as new opportunities to clients, including actionable recommendations and 3rd party researchMentored growing team members within both strategy and activation to help drive continued success for both individual career goals as well as client marketing and business goalsRemained knowledgeable on ongoing industry news, full marketing ecosystems, and e-commerce systems to maintain abilities to strategically recommend new opportunitiesThis position was a hybrid role at the time as I also launched and maintained campaigns for clients in both social and programmatic spaces. In addition, I led the onboarding of a new area of activation for Bounteous in Sponsored Product media within CPG self-service platforms like Instacart, Criteo, and more; driving immediate success for a key CPG client. Show less

Manager, Media

• Feb 2020 - Jan 2022

Responsible for Cross-channel digital media buying and planning through all steps of the planning process for e-commerce clients, including buildout of strategy, budget parameters and ongoing forecasting, partner evaluations, and final execution. Coordinated program delivery while serving a dual role in both strategy and operations for social driven campaigns.Managed day-to-day client communications and assisted project management in task management for all media-related inquiries across e-commerce clientsOptimization management of digital media campaigns based on client-provided briefs, audience, and media strategiesWorked with analysts to provide insights and data-driven program optimizations through dashboardingOversaw campaign budget management, including allocation of monthly budgets, issuance/revisions of contractual documentation with clientsPresented campaign performance to clients through weekly check-ins, monthly reporting, and quarterly/yearly recapsKept multiple projects and initiatives moving simultaneously, escalating roadblocks, challenges, and potential delays in advance of missed internal or external deadlines.Additionally, built internal documentation on process for the Bounteous media team as part of an internal initiative. This included templates, process steps, and expected outcomes for team members while working through projects from planning to execution. Co-created teaching collateral for new hires (and current team members) on project lifecycle, including needed process documentation. Show less

Media Planner

• Jan 2017 - Feb 2020

Responsible for Cross-channel digital media buying and planning through all steps of the planning process, including arranging RFPs, partner evaluations, partner scoring, negotiations and final execution for banking and QSR clients.Media planning, buying, and optimization management of digital media campaigns based on client-provided briefs, audience, and media strategies.Coordinated assets and tags with vendors while serving in a dual role of planning and operations.Worked with analysts to provide insights and data-driven program optimizations through dashboarding and timely reporting.Oversaw campaign budget management, including allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client billing and financial reconciliation on a monthly and quarterly basis, and resolution of media invoice and ad service fee discrepancies with Client Services and Finance team members.Kept multiple projects and initiatives moving simultaneously, escalating roadblocks, challenges, and potential delays in advance of missed internal or external deadlines. Show less

Media Coordinator

• Dec 2014 - Jan 2017

Planned and executed regional efforts for timely campaign programsCoordinated between multiple publishers, internal teams, and client teams to secure tacticsAssisted with the launching of media campaigns for multiple clients across display and social mediaOptimized and reported on campaign performance for existing efforts and to help determine future plan strategies

Digital Media Planner

• Jun 2013 - Dec 2014

Work with Media Director / Associate Media Director in the strategy and planning of online display media campaigns for multiple clients in and out of the gaming industryEnsure proper budget allocation and billing reconciliation Maintain relationships and mediate quality assurance between client, publishers, and creative teamPresent weekly / daily media reporting to convey achievements and optimizations to clientInstruct and monitor assistants in campaign implementation and report building Show less

Digital Media Coordinator

• May 2012 - Jun 2013

Monitored and assisted in the building and extending of online media campaigns for various clients in the video game industry.Reached out to clients and publishers to ensure timely campaign executionPlacement and ad creation for web based campaigns.Compiled weekly reporting to ensure campaign delivery and optimized when neededMediated quality assurance between the creative team, publishers, and the client.

Advertising and Graphic Design Intern

• Sep 2011 - May 2012

Provide informational campus tours to prospective students and families Assist in planning large scale on-campus recruiting events Created all necessary communication messaging to support large scale Admission events Managed all admissions social media outlets including Twitter, Facebook, and University Blogs Assisted and lead portions of the interview process for new tour guides Assisted in the training and monitoring of new and existing tour guides Held formal interviews for prospective students who wished to add said item to their application Assisted in managing student admission database for acceptances Show less