Experience

Masonry

• Technology, Information and Internet
• 1 - 100 Employee

• Founder

  • May 2022 - Present

  Masonry is a growth consulting practice focused on early-stage startups. We're also a startup studio building micro-products as experiments. Hit me up at justin@masonry.studio if you're doing something interesting and need a little help. Masonry is a growth consulting practice focused on early-stage startups. We're also a startup studio building micro-products as experiments. Hit me up at justin@masonry.studio if you're doing something interesting and need a little help.



Freelance

• Consultant - Growth, Marketing, Product

  • Oct 2020 - Present



Tegro

• Financial Services
• 1 - 100 Employee

• Consultant - Growth & Marketing

  • Jan 2022 - Aug 2022

  Tegro is a marketplace for Web3 game assets. Tegro is a marketplace for Web3 game assets.



SuperGaming

• India
• Computer Games
• 100 - 200 Employee

• Consultant - Growth & Marketing

  • Oct 2020 - Dec 2021

  Helping build and grow Bored - a suite of Slack games for remote teams. SuperGaming is one of India's leading gaming companies which has built popular mobile games such as MaskGun, Devil Amongst Us, and Tower Conquest. It has invested deeply in building its own gaming engine for running hyperscale, real-time multiplayer games that included the official PAC-MAN game. Additionally, it has built Bored, a suite of games for remote teams, and is in the process of bringing Indus to market - a battle royale slated to launch in 2022. Join our team of engineers, game developers, artists, product managers, and marketers at https://www.supergaming.com/careers Show less



smallcase

• India
• Financial Services
• 200 - 300 Employee

• AVP - Growth

  • Jul 2018 - Sep 2020

  smallcase is on a mission to change the way India invests through multiple products that cater to retail investors, research professionals, advisory platforms and brokerages. Helped setup the growth team and worked on multiple aspects across brand, user acquisition, paid marketing, retention, content etc. smallcase is on a mission to change the way India invests through multiple products that cater to retail investors, research professionals, advisory platforms and brokerages. Helped setup the growth team and worked on multiple aspects across brand, user acquisition, paid marketing, retention, content etc.



TeamIndus - Axiom Research Labs

• India
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Marketing Strategist | Lead - Digital

  • Jun 2016 - Apr 2018

  TeamIndus is building a spacecraft to land on the moon in late 2017 in a bid to win the $30 million Google Lunar XPrize, a global challenge to catalyse private enterprise in space exploration. The task at hand is to land on the moon, move 500 meters, while transmitting high-definition media from the lunar surface to earth. Landing on the moon has only ever been achieved by the United States, Russia and China. TeamIndus aims to be the next one in that club. TeamIndus is based in Bangalore, India. At TeamIndus, I lead the digital and content strategy with the objective of reaching the maximum number of people and getting them to engage with the mission. In addition, I work with the team to devise the overall marketing strategy. Show less



Cupick.com

• Technology, Information and Internet
• 1 - 100 Employee

• Cofounder - Head of Growth and Marketing

  • Jun 2014 - Apr 2016

  Cupick is a community-driven platform for visual artists to showcase their work, sell as products, discover opportunities and collaborate with fellow creative professionals. In under 18 months of operation, Cupick has become the go-to platform for the creative community and hosts India's largest collection of high quality art. Over 7000 artists use the platform and have uploaded over 25,000 unique artworks which are available as prints, t-shirts, notebooks, coasters and other lifestyle products. In addition, we have collaborated with and executed campaigns for Titan, Ola, Wacom, Corel as well as film studios Phantom Films and Fox Star Studios (for films Bombay Velvet, Masaan). Cupick was selected as one of the Hot 100 Technology Startups of 2014 and raised $120,000 in June, 2015 toward tech and expanding of product line. As cofounder and head of marketing and growth, I devised and executed our strategy for acquiring users with a strong focus on organic growth through social media, relevant content, newsletters, strategic initiatives and collaborations as well as PR. I managed paid marketing, hiring of employees and interns (for marketing & operations), oversaw the building of a world-class customer service while occasionally contributing to product development and operations. Show less



Sportskeeda

• Spectator Sports
• 700 & Above Employee

• Manager - Ecommerce

  • Oct 2012 - Jun 2014

  Sportskeeda.com is India's fastest-growing digital sports property serving over 10 million unique monthly visitors. Was handed the responsibility of setting up the online store, acquiring suppliers, vendors, production partners and logistic partners. Worked on crowdsourcing sport-related art, monetizing it for designers and artists through productization and sales to sports fans in India. Marketing of website, acquisition of customers, driving traffic and sales. Create recommendations and interface with tech resources to oversee implementation and testing of changes and new features to the website. Handle a team of 4 employees, 2 interns and a large number of freelance designers and artists. Show less



Indian Sports Books

• Bangalore

• Project Manager

  • Jan 2012 - Sep 2012

  Worked with an author and former sports personality in setting up operations for the startup sports book publishing firm. Involved in securing sponsorships, arranging press conferences, sales, marketing, building of a social community through a sports portal, managing upto 40 virtual interns. Also oversaw every technical and IT-related aspect at the organization. Worked with an author and former sports personality in setting up operations for the startup sports book publishing firm. Involved in securing sponsorships, arranging press conferences, sales, marketing, building of a social community through a sports portal, managing upto 40 virtual interns. Also oversaw every technical and IT-related aspect at the organization.



siliconindia

• India
• Internet Publishing
• 700 & Above Employee

• Business Development

  • Jul 2011 - Dec 2011

  Worked in Ad Sales for their web property and business development for their services wing. Worked in Ad Sales for their web property and business development for their services wing.



Whoopey

• Co-founder - Business Development and Marketing

  • Aug 2010 - Jun 2011

  Joined as a co-founder at Whoopey, a group-buying (deals) website. Created a robust offline model for revenue. Handled business development, sales and marketing. Joined as a co-founder at Whoopey, a group-buying (deals) website. Created a robust offline model for revenue. Handled business development, sales and marketing.