Director

• Apr 2023 - Present

Diretora

• Aug 2021 - Apr 2023

Diretora executiva

• Oct 2008 - Apr 2021

- Leading the Corporate Relations area (private sector) in São Paulo - SP (CDN headquarters)- People management (about 60 employees)*- Comm consulting- Media Relations / 2.0 PR- Crisis management- Advocacy- Prospecting- Institutional presentations (work proposals: content, budgeting, layout, face-to-face presentation)- Communication projects: diagnosis, planning, preparation of spokespersons (warm ups, media workshops, communication workshops), implementation and result measuring (metrics)- Financial management of accounts- Institutional interface with portfolio clients that currently includes:o 99 (CHI)o Bunge Foundation (NED/USA)o Cencosud Group (CHI)o Ferrero (ITA)o Henkel (GER)o Johnson&Johnson (USA)o Kellogg (USA)o Movimento Brasil Digital (BRA)o Multilaser (BRA)o Seconci (BRA)o Thermas dos Laranjais (BRA)o Warner Bros. Pictures (USA) Corporate communicationo Setting press conferenceso Announcement of results, relevant facts, M & Ao Communication management in sensitive announcements (factory closing, layoffs, accidents)o Communication management while in quiet period Consumer goodso Communication management for product launcheso Communication projects for sponsors of major recent sports events held in Brazilo Communication consulting for events and actions to the final consumers Entertainment industryo Planning and implementation of communication actions to carry out junkets, long leads, set visits, press days and other events;o Management of talent tours in Brazil (together with the client) Theme parks: famtours; press trips Retail: communication management for opening and closing stores Third Sector:o Communication management for studies / research announcementso Communication consulting for Causes Marketing campaignso Communication strategy for special events Education:o Communication management for lanching of new courseso Communication consultancy for crisis management in schools Show less

Account Manager

• Jan 2003 - Oct 2008

Account Executive

• Jan 2001 - Dec 2002

Account Assistant

• Mar 1999 - Dec 2000

Reporter / Editor / Writer / Presenter / Producer

• Dec 1991 - Jan 1999

 Street reporting (Lifestyle, Variety, Culture and City editorials)  Special Interviews  Writing and editing text and photo  Answering reader's letters  Copy desk  Writing voice over texts  VT writing and editing  Producing TV talk shows o Contacting and scheduling guests o Creating activities for live audience interaction (games, quizes) o Scripting  Screenwriting for TV talk shows  Media selling (radio spots)  TV shows hosting  Street reporting (Lifestyle, Variety, Culture and City editorials)  Special Interviews  Writing and editing text and photo  Answering reader's letters  Copy desk  Writing voice over texts  VT writing and editing  Producing TV talk shows o Contacting and scheduling guests o Creating activities for live audience interaction (games, quizes) o Scripting  Screenwriting for TV talk shows  Media selling (radio spots)  TV shows hosting