Experience

JSC MFO Swiss Capital

• Georgia
• Financial Services
• 1 - 100 Employee

• CMO

  • May 2015 - Present

  Swiss Capital was established in October 2010 as a Micro Finance lender in Georgia, regulated and monitored by the National Bank of Georgia. Swiss Capital provides a variety of financial products to Georgian and Kazakh markets, such as Car Leasing and Leaseback for second-hand car segment, Mortgage, Consumer and SME loans. In 2018, the world’s leader in rating and research, Fitch Ratings, assessed Swiss Capital and assigned a status of “'B-'; Outlook stable” company. In 2019, JSC Swiss Capital is represented by 24 branches and more then 500 professionals across major regional centers of Georgia and Kazakhstan. Show less



Eleving Group

• Latvia
• Financial Services
• 200 - 300 Employee

• CMO

  • Apr 2014 - Jan 2015

  Management of Mogo group marketing activities in Georgia, Latvia, Lithuania and Estonia. Main responsibilities: • Leadership of marketing team and results orientation with a focus on measurement and ROI • Planning and coordination of marketing strategy and budgets in accordance with organizational goals • Development of marketing plans and coordination of the company's successful entry into the Georgian market • Management of digital marketing – AdWords, Google Analytics, SEO, Affiliates • Coordination of ATL advertising campaigns: GRP, TRP, Affinity analyses • Monitoring of marketing KPI’s and reporting to the board on weekly, monthly base • Collaboration and supporting of Country Managers, Sales, Research and IT departments • Development and launching a new Web sites - AB testing and improvement of conversion rate • Development and applying the new brand identity across the network of client service centers • Market, brand awareness, customer profile and competitive analyses • Managing media and creative agencies Show less



Multi-industrial holding Quinto Group

• Sales&Marketing Director

  • Aug 2013 - Apr 2014

  Quinto Group comprises diverse subsidiaries and seasoned professionals in the field of financial services, company incorporation, legal advisory, information technology, logistics and security. The company assists in implementing the customers’ business ideas, locally and globally, allowing them to earn, keep and boost capital. For more information please visit www.quintogroup.com Main responsibilities: • Development of marketing strategy for entering Russia, CIS markets • Sales team recruitment and leadership • Reach of sales and marketing budget targets • Management of marketing activities • Reporting to the shareholders of the company Show less



Zelta Drudzis LLC

• CEO

  • Sep 2008 - May 2012

  Live interactive TV gaming strategy development and implementation Daily live TV production management Establishment and management of production teams Financial supervision - budgeting, P&L, ROI Partnership with leading telecommunication operators and TV channels Digital marketing management Live interactive TV gaming strategy development and implementation Daily live TV production management Establishment and management of production teams Financial supervision - budgeting, P&L, ROI Partnership with leading telecommunication operators and TV channels Digital marketing management



Television channel TV5

• Latvia

• CEO, Board member

  • May 2004 - Mar 2008

  Recruitment and relationship management Financial supervision – budgeting, P&L, ROI Cooperation with media and creative agencies Reporting to the shareholders of the company Recruitment and relationship management Financial supervision – budgeting, P&L, ROI Cooperation with media and creative agencies Reporting to the shareholders of the company



Television channel TV5

• Sales and Marketing Director, Board member

  • Sep 2001 - Mar 2004

  The launch of a new format regional TV channel Team recruitment and management Sales and finance management, program planning and promotion Contract negotiation with advertising agencies and main customers The launch of a new format regional TV channel Team recruitment and management Sales and finance management, program planning and promotion Contract negotiation with advertising agencies and main customers



Internet media TVNET

• Latvia

• Sales and Marketing Director, Board member

  • Aug 2000 - Aug 2001

  Management of new media startup webs – TVNET and FinanceNet Development of Internet advertising management system Internet advertising sales management Sales management with media agencies Management of new media startup webs – TVNET and FinanceNet Development of Internet advertising management system Internet advertising sales management Sales management with media agencies



Auto Riga - AUDI AG Importer in Latvia

• Latvia

• AUDI Marketing Manager / Board member

  • Jun 1996 - Jul 2000

  • Market research and competition analysis • Marketing, communication and brand strategy development • Advertising and sales promotion - ATL, BTL, Trade marketing, PR, Digital • Engagement marketing – driving experience&event marketing • CRM Management • Market research and competition analysis • Marketing, communication and brand strategy development • Advertising and sales promotion - ATL, BTL, Trade marketing, PR, Digital • Engagement marketing – driving experience&event marketing • CRM Management