Head of Marketing

• Sep 2022 - Present

- Handling and allocating User Acquisition Marketing budgets in the lower seven-digit range yearly - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels across Europe - Increasing organic App & Web growth via ASO & SEO - Leading a Marketing team of three - Continuous User Journey optimization via Product A/B Testing - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in… Show more - Handling and allocating User Acquisition Marketing budgets in the lower seven-digit range yearly - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels across Europe - Increasing organic App & Web growth via ASO & SEO - Leading a Marketing team of three - Continuous User Journey optimization via Product A/B Testing - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in video, animated, and static formats - Integrating Marketing Automations - Improvement and maintenance of Marketing Tech Stack Show less - Handling and allocating User Acquisition Marketing budgets in the lower seven-digit range yearly - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels across Europe - Increasing organic App & Web growth via ASO & SEO - Leading a Marketing team of three - Continuous User Journey optimization via Product A/B Testing - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in… Show more - Handling and allocating User Acquisition Marketing budgets in the lower seven-digit range yearly - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels across Europe - Increasing organic App & Web growth via ASO & SEO - Leading a Marketing team of three - Continuous User Journey optimization via Product A/B Testing - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in video, animated, and static formats - Integrating Marketing Automations - Improvement and maintenance of Marketing Tech Stack Show less

Growth Consultant

• Sep 2020 - Aug 2022

- Consulting on Marketing Strategy - Establishing Online Marketing Mix - Running Paid Online Marketing Campaigns via - Display, Paid Social and Search - Optimizing ASO, SEO and CRM setup - Consulting and setting up Marketing Tech-Stack - Setting up / Optimizing App and Web Tracking - Supporting in setup of Marketing Data Infrastructure - Consulting on Marketing Strategy - Establishing Online Marketing Mix - Running Paid Online Marketing Campaigns via - Display, Paid Social and Search - Optimizing ASO, SEO and CRM setup - Consulting and setting up Marketing Tech-Stack - Setting up / Optimizing App and Web Tracking - Supporting in setup of Marketing Data Infrastructure

Head of Marketing

• Jan 2021 - Jun 2022

Greatest Achievements: - Increased ROAS by 145% and MAUs by 63% YoY - Onboarded complete Marketing & Product Tech Stack (Adjust, Braze, Firebase, GA, GTM, AppTweak) - Defined and set up Marketing & Product Analytics tracking (App & Web) - Established Growth framework via Product A/B Testing Main Tasks: - Handling and allocating budgets in the upper six-digit range yearly (mainly for App User Acquisition initiatives) - Managing App & Web User Acquisition Campaigns via… Show more Greatest Achievements: - Increased ROAS by 145% and MAUs by 63% YoY - Onboarded complete Marketing & Product Tech Stack (Adjust, Braze, Firebase, GA, GTM, AppTweak) - Defined and set up Marketing & Product Analytics tracking (App & Web) - Established Growth framework via Product A/B Testing Main Tasks: - Handling and allocating budgets in the upper six-digit range yearly (mainly for App User Acquisition initiatives) - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels for Germany & Austria - Leading a cross-functional team of three - Continuous User Journey optimization via Product A/B Testing in App platform - Increasing organic App growth via ASO - Increasing retention rates and CLTV via the setup of automated mobile CRM campaigns across full User Journey - Coordinating organic Web traffic growth via SEO - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in video, animated, and static formats - Ownership and maintenance of Marketing & Product Tech Stack - Managing of Marketing reports Show less Greatest Achievements: - Increased ROAS by 145% and MAUs by 63% YoY - Onboarded complete Marketing & Product Tech Stack (Adjust, Braze, Firebase, GA, GTM, AppTweak) - Defined and set up Marketing & Product Analytics tracking (App & Web) - Established Growth framework via Product A/B Testing Main Tasks: - Handling and allocating budgets in the upper six-digit range yearly (mainly for App User Acquisition initiatives) - Managing App & Web User Acquisition Campaigns via… Show more Greatest Achievements: - Increased ROAS by 145% and MAUs by 63% YoY - Onboarded complete Marketing & Product Tech Stack (Adjust, Braze, Firebase, GA, GTM, AppTweak) - Defined and set up Marketing & Product Analytics tracking (App & Web) - Established Growth framework via Product A/B Testing Main Tasks: - Handling and allocating budgets in the upper six-digit range yearly (mainly for App User Acquisition initiatives) - Managing App & Web User Acquisition Campaigns via Paid Social, Search, Display, Affiliate and App channels for Germany & Austria - Leading a cross-functional team of three - Continuous User Journey optimization via Product A/B Testing in App platform - Increasing organic App growth via ASO - Increasing retention rates and CLTV via the setup of automated mobile CRM campaigns across full User Journey - Coordinating organic Web traffic growth via SEO - Ongoing testing and scaling of new marketing networks & sources - Briefing and testing of new Creatives in video, animated, and static formats - Ownership and maintenance of Marketing & Product Tech Stack - Managing of Marketing reports Show less

Mobile Growth Specialist

• Mar 2019 - Dec 2020

- Budgeting and managing programmatic reach and retargeting campaigns via App, Display, Search and Paid Social channels for German and Italian entity - Analyzing potential and briefing product improvements to increase CVR and retention rate across the whole user journey - Taking full responsibility as a Product Owner for Mobile App Tracking with Adjust (Mobile Attribution Platform) - Tailoring an internal Multi-Touch-Attribution Model and improving it continuously - Establishing… Show more - Budgeting and managing programmatic reach and retargeting campaigns via App, Display, Search and Paid Social channels for German and Italian entity - Analyzing potential and briefing product improvements to increase CVR and retention rate across the whole user journey - Taking full responsibility as a Product Owner for Mobile App Tracking with Adjust (Mobile Attribution Platform) - Tailoring an internal Multi-Touch-Attribution Model and improving it continuously - Establishing channel/campaign naming conventions to enable data integrity for internal BI - Improving and maintaining of Tracking concept for App and Web platform - Taking care of the Mobile Marketing automation stack (raw data management, Big Query etc.) - Researching of new media partners and commercial negotiation (i.e. budget, bids) - Managing Online Marketing reports for German and Italian entity - Supporting on multiple internal cross-departmental projects Show less - Budgeting and managing programmatic reach and retargeting campaigns via App, Display, Search and Paid Social channels for German and Italian entity - Analyzing potential and briefing product improvements to increase CVR and retention rate across the whole user journey - Taking full responsibility as a Product Owner for Mobile App Tracking with Adjust (Mobile Attribution Platform) - Tailoring an internal Multi-Touch-Attribution Model and improving it continuously - Establishing… Show more - Budgeting and managing programmatic reach and retargeting campaigns via App, Display, Search and Paid Social channels for German and Italian entity - Analyzing potential and briefing product improvements to increase CVR and retention rate across the whole user journey - Taking full responsibility as a Product Owner for Mobile App Tracking with Adjust (Mobile Attribution Platform) - Tailoring an internal Multi-Touch-Attribution Model and improving it continuously - Establishing channel/campaign naming conventions to enable data integrity for internal BI - Improving and maintaining of Tracking concept for App and Web platform - Taking care of the Mobile Marketing automation stack (raw data management, Big Query etc.) - Researching of new media partners and commercial negotiation (i.e. budget, bids) - Managing Online Marketing reports for German and Italian entity - Supporting on multiple internal cross-departmental projects Show less

Mobile Marketing Specialist

• Oct 2018 - Feb 2019

- Media buying via traditional App networks - Self-managing DSPs as well as the App tracking for Delivery Hero's D-A-CH region - Managing media buying budget and performance for the brands: Lieferheld, Pizza.de, Foodora DE, Mjam - Improving and maintaining of Tracking concept for App platform - Taking care of Mobile Marketing automation stack (raw data management, Big Query etc.) - Managing reporting related infrastructure of D-A-CH region - Researching of new media… Show more - Media buying via traditional App networks - Self-managing DSPs as well as the App tracking for Delivery Hero's D-A-CH region - Managing media buying budget and performance for the brands: Lieferheld, Pizza.de, Foodora DE, Mjam - Improving and maintaining of Tracking concept for App platform - Taking care of Mobile Marketing automation stack (raw data management, Big Query etc.) - Managing reporting related infrastructure of D-A-CH region - Researching of new media partners and commercial negotiation (i.e. budget, bids) - Supporting on multiple internal cross-departmental processes within Delivery Hero

Marketing Manager

• Apr 2018 - Sep 2018

- Managing app (Ad Networks & DSPs) campaigns for acquiring and retargeting users/customers - Monitoring Display and Paid Social campaigns - Managing cross-channel Performance Marketing and Product projects - Briefing Design Team about app/display banners and videos - Monitoring app campaigns via Adjust - Pulling and analyzing app raw data via Google BigQuery - Collaborating with App Product Manager on app product updates - Responsible for App Store Optimization (ASO)

Junior Mobile Marketing Manager

• Apr 2017 - Apr 2018

- Managing app (Ad Networks, DSPs, mGDN, YouTube), Display and Paid Social campaigns for acquiring and retargeting users/customers - Briefing Design Team about app/display banners and videos - Monitoring app campaigns via Adjust - Pulling and analyzing app raw data via Google BigQuery - Collaborating with App Product Manager on app product updates - Responsible for App Store Optimization (ASO)

Marketing & App Product Management Intern

• Oct 2016 - Mar 2017