Digital Marketing Specialist/Buyer

• Sep 2021 - Present

- Conducted market research to stay abreast of industry trends and onboard emerging brands, achieving pre-set target budgets, margins and goals- Administrated inventory through NetSuite and Shopify to monitor inventory turnover rate, placing and closely following up orders - Worked cross-departmentally with design team to tailor creative contents such as brand posters, weekly marketing emails on Mailchimp, and articles to different channels (WeChat, RED, etc.) - Maintained long-term partnership with suppliers to obtain new products, exclusive launches & offerings, preferential delivery and contract terms to attain portfolio success- Analyzed hot selling products, sourcing, consumer Behavior and conversion rate via Google Analytics to maximize marketing efficiency. Reported insights to leadership and suggested opportunities for further improvements Show less

Digital Marketing Assistant

• Sep 2020 - Nov 2021

内容运营

• Jan 2022 - Mar 2022

Digital Marketing & Operations Assistant

• May 2021 - Nov 2021

- Developed a marketing calendar by month to build up brand awareness and strengthen buying message that aligns to AS USUAL branding and sales strategy - Collaborated with design team to define new collections and provide creative contents. Dedicated to the marketing of bags and co-branded wine glasses, which were sold out since launch and contributed to ¥1M in revenue - Identified and negotiated terms and conditions with KOL/MCN. Secured an average of 100+K views of new items on official website - Scheduled and oversaw the logistics of online & offline marketing campaigns, which were especially designed according to festivals and holidays such as Double 11, Black Friday and Member's Day Show less

营养科主任助理

• Jun 2019 - Jul 2019

- 协助主任及营养科医生翻译英文论文； - 在主任就诊时间，协助医生检查及测量就诊者体格，帮助医生填写病例； - 协助住院医师整理住院患者病例。 - 协助主任及营养科医生翻译英文论文； - 在主任就诊时间，协助医生检查及测量就诊者体格，帮助医生填写病例； - 协助住院医师整理住院患者病例。