Account Manager, International Leisure

• Nov 2022 - Present

Manager, Sales

• May 2022 - Nov 2022

Marketing and Operation Manager

• Apr 2020 - Jun 2021

• Actively develop new business opportunities by acquiring new tennis venues and partners (ie: Hotels, clubs) by managing their tennis facilities and becoming their exclusive tennis partners to provide tennis lessons to their members and guests. • Formulate business plans for potential partners and developed tender proposal for Singapore Land Authority’s managed properties for a new tennis arena incorporated with F&B concept. • Managed and maintained the academy’s corporate website, social media platforms and develop and executed the overall digital strategy through SEO and SEM, with the objective increasing brand awareness and recruiting new students, by maximising digital exposure of the academy.

Food & Beverage Consultant

• Jan 2020 - Feb 2020

Responsible for the planning and execution of operational and marketing strategy for a 70-seater Food & Beverage restaurant at One Raffles Place. Managed and implemented effective cost control measures for ingredients, food, beverage, and labour costs to drive sales and maximise profit. Established partnership with food delivery partners and reservation platforms to increase brand exposure, drive traffic and awareness. Responsible for the planning and execution of operational and marketing strategy for a 70-seater Food & Beverage restaurant at One Raffles Place. Managed and implemented effective cost control measures for ingredients, food, beverage, and labour costs to drive sales and maximise profit. Established partnership with food delivery partners and reservation platforms to increase brand exposure, drive traffic and awareness.

Business Development & Events Manager

• Nov 2017 - Oct 2019

• Plan and execute corporate, experiential, tour agent booking and MICE events sales for a 70,000 square feet integrated beach lifestyle restaurant and bar with surfing experience destination, located at the hippest beach and venue in Sentosa Island.• Achieved and exceeds annual event sales target yearly from 2012 to 2018.• Successfully increase pre-arrival sales by spearheading the project in launching Wave House Sentosa’s e-commerce booking platform for its activities, bundle tickets, dining deals and special event tickets sale.• Conduct familiarisation trips and site inspections for Travel Agents, MICE Groups, Corporate Clients and Social Event Clients (e.g. wedding couples) to promote products, facilities, venues, and expertise.• Develop strategic partnerships with brands, marketing partners and trade partners to create brand awareness and increase penetration rate to maximise Wave attraction and Food and Beverages sales.• Participate in industry tradeshows to introduce and update new product offerings to new/existing local or overseas trade industry partners.• Revamping of Wave House Sentosa’s website and content creation to established brand exposure and improve Google Search Engine Optimisation.• Worked with internal stakeholders to revamp new menu launches, seasonal F&B offerings, menu board, placement of point-of-sale and marketing materials targeted at driving revenue for the restaurant and bar.• Managing Wave House Sentosa’s social media and online marketing media (Facebook, Instagram, YouTube and CRM e-mailers).

Events Manager

• Jul 2011 - Nov 2017