Director of Strategy

• Aug 2023 - Present

Director / Quick commerce

• Nov 2021 - Aug 2023

Lead 3 teams(planning/last-mile operation/recruiting) to manage last-mile operation - Manage P&L of logistics. Decreased delivery cost by 19.6% - Improve rider efficiency(order per hour) by 22.5% - Plan and execute new service(multi-order delivery, scheduled delivery) - Build new sites for expanding service - Hire riders(supply) and search new channels for recruiting riders. Lead 3 teams(planning/last-mile operation/recruiting) to manage last-mile operation - Manage P&L of logistics. Decreased delivery cost by 19.6% - Improve rider efficiency(order per hour) by 22.5% - Plan and execute new service(multi-order delivery, scheduled delivery) - Build new sites for expanding service - Hire riders(supply) and search new channels for recruiting riders.

최고 비즈니스 책임(Chief Business Officer)

• Apr 2021 - Nov 2021

Managed the growth and profit improvement of mobility service(Tada Ride Haling service(mid-size, luxury taxi)), and was in charge of the driver platform business. • Supervised 1 group and 9 teams (60 personnel)• Grew up the number of franchise taxies(Tada LITE) 301%• Increased GMV by 217% in 6 months• Supervise TADA business(ride-hailing and driver platform) in terms of P&L and S&OP• Planned new business opportunities for expanding TADA service• Conducted IR through unit economics analysis and verification of business model Show less

Group Leader / TADA Ride-hailing group

• Aug 2020 - Apr 2021

Managed 4 teams that Planning & analytics team, Tada premium team, Tada trip team, and TF for new mobility business.• Planned and launched Tada LITE: 3 cities including Seoul, Seongnam and Busan• Contracted 42 taxi companies from business information session before launching service• Developed business model of driver platform, price policy and recruited drivers then launched that service

Group Leader / TADA Planning & Opeartion Group

• Aug 2019 - Aug 2020

Managed 4 teams that Planning & analytics team, Business operation team, Customer service team and TF for new business• Suggested several logic for operation optimization: fleet dispatch, surging price, location of fleet stations etc.• Decreased driver cost KRW 1.44 billion/week and lowered labor risk through change of driver wage• Designed new program: partner(driver) care program, monitoring system for agency etc.

TADA Operation Manager

• Nov 2018 - Aug 2019

I have managed operation of our service(TADA) that offers convenience as well as comfort to our customers. • Lead operation team(15 members)• Operated 000 vans and react to customer's feedback in real-time.• Prepared for expand our service to other cities and areas through finding parking space, drivers and so on.• Improved and developed efficiency of our operation process

Plan and Organization Officer(O-4, Major)

• Dec 2016 - Apr 2017

Relocated units in consideration of facility, budget and mission according to Military Development Plan. • Analyzed relocation for 5 Divisions, 3 Brigades (50,000 military personnel); developed proposal for location, budget, building and mission • Guided Integrated Project Team

Test and Evaluation Officer(O-4, Major)

• Nov 2015 - Dec 2016

Planned for test and evaluation of weapon systems and determined if the results would be favorable. • Collaborated with defense industry companies on 13 projects which total costs from USD 7M to USD 7.8B. • Arranged and prepared all aspects of a business trip for Operational Test and Evaluation (DOT&E) in US for a fact-finding tour and to finalize an MOU.

Operation Planning Officer(O-4, Major)

• Jan 2013 - Nov 2015

Planned an operation of opposing forces to train other units utilizing war-game simulation. • Projected and improved operation plans after analyzing terrain and mission and identified strengths and weaknesses. • Executed 1 Korea-US combined exercise, 3 Corps trainings, and 2 Division trainings.

Company Commander(O-3, Captain)

• Dec 2006 - Nov 2009

Led and supervised 150 soldiers. • Achieved an award given to superior commander; 6 out of 750 officers were selected. Led and supervised 150 soldiers. • Achieved an award given to superior commander; 6 out of 750 officers were selected.