Managing Director & Co-founder

• May 2004 - Present

I provide strategic direction, business development, and represent Brainwave to our clients, suppliers and the public. I direct marketing and manage an ultra-talented, youthful team of marketers, advertisers, designers and client service responsible for some of the most impactful campaigns in Kenya and beyond. Other cards in my deck include training, communications, creative reviews and operating financial results. It’s my job to make sure we are doing our best creative and profitable work. I provide strategic direction, business development, and represent Brainwave to our clients, suppliers and the public. I direct marketing and manage an ultra-talented, youthful team of marketers, advertisers, designers and client service responsible for some of the most impactful campaigns in Kenya and beyond. Other cards in my deck include training, communications, creative reviews and operating financial results. It’s my job to make sure we are doing our best creative and profitable work.

Board Member & Regional Director for Africa

• Aug 2018 - Present

ICOM is one of the world’s largest global networks of independent advertising and marketing communications agencies. I am responsible for developing and leading regional new business initiatives, recruiting new member agencies, and organizing regional meetings. ICOM is one of the world’s largest global networks of independent advertising and marketing communications agencies. I am responsible for developing and leading regional new business initiatives, recruiting new member agencies, and organizing regional meetings.

Chair, PSC Committee

• 2021 - Present

Business Development Manager

• 2003 - 2004

Key contributions: • Followed up on new business opportunities with a view to growing the current business and adding value. • Reviewed internal structures and processes and identifying ways of improving them. • Attended MIPTV in Cannes to promote 'Heart & Soul' series with UNEP. • Facilitated Training for Shell staff in Kenya, Ethiopia, Uganda & Djibouti. Key contributions: • Followed up on new business opportunities with a view to growing the current business and adding value. • Reviewed internal structures and processes and identifying ways of improving them. • Attended MIPTV in Cannes to promote 'Heart & Soul' series with UNEP. • Facilitated Training for Shell staff in Kenya, Ethiopia, Uganda & Djibouti.

Marketing Manager

• 2000 - 2002

I single-handedly set up and ran the Marketing Department of Goodyear/Treadsetters Tyres (TTL). A big win was the successful launch of the Goodyear brand into the Kenyan market in conjunction with an agency in Cape Town. Other key contributions: • Developed & implemented 360-degree marketing strategies for focus brands. • Rebranding and implementation of new corporate identity for TTL. • Coordinated all launches, events, staff functions, customer research, motor shows, team building activities for TTL/GY staff. • Developed all marketing, communication and sales materials for various departments. • Attended intensive tyre training courses facilitated by experts from Goodyear SA Bandag, Belgium. Show less

Account Director

• 1992 - 1999

I was in charge of various client accounts including Colgate-Palmolive, Cadbury, Sara Lee, Commercial Bank of Africa. I recruited, trained and mentored my account team; developed and implemented 360-degree communication strategies, launches, campaigns and trade fairs on behalf of my clients. HR-related contributions included developing and launching ‘Ukweli', an internal Agency Induction Manual, and facilitating in-house induction and training. I was in charge of various client accounts including Colgate-Palmolive, Cadbury, Sara Lee, Commercial Bank of Africa. I recruited, trained and mentored my account team; developed and implemented 360-degree communication strategies, launches, campaigns and trade fairs on behalf of my clients. HR-related contributions included developing and launching ‘Ukweli', an internal Agency Induction Manual, and facilitating in-house induction and training.