Junchen Cao
Digital Manager at Wave Commerce- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Cantonese Professional working proficiency
Topline Score
Bio
Credentials
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The Fundamentals of Digital Marketing Certification
Google Digital GarageJan, 2021- Nov, 2024
Experience
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Wave Commerce
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Hong Kong
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Manager
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Jul 2023 - Present
• Client Consulting and Service Delivery Manage client accounts, serving as the primary point of contact for various service offerings, including DTC business launch/growth, Shopify development, and digital & growth marketing services • Client Consulting and Service Delivery Manage client accounts, serving as the primary point of contact for various service offerings, including DTC business launch/growth, Shopify development, and digital & growth marketing services
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Zing Global
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Hong Kong
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Manufacturing
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1 - 100 Employee
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Digital & Ecommerce Manager
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May 2020 - Jun 2023
• Developed the e-commerce strategy to drive the sales growth, operate brands’ e-shops built by Shopify and online marketplace platforms - Amazon, Walmart, Taobao - in the US and China • Monitored and managed daily e-commerce operations including product & content management, listings optimisation, market research, sales performance analysis, inventory planning, pre-sales and post-sales coordination • Worked with marketing team to implement, manage and improve the marketing tools and processes including Search Engine Optimisation, Search Engine Marketing (Google Ads), Paid Social Media Strategy and Email Marketing • Managed content marketing strategies and social media presences. Ensured all digital marketing content is up to date and in line with the business and brand objective. Show less
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Seven Billion Today
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Hong Kong
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Online Audio and Video Media
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Executive Director
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Jan 2017 - Apr 2020
• Led a team of 4 people and directed all aspects of operations, including website development, marketing, budgeting, utilisation review, cost control, content quality improvement, and UX improvement of digital product “Seven Billion Today” • Initiated and planned business blueprint for sevenbilliontoday.com • Developed integrated marketing plans for the project launches and digital and mobile offering. Established multi-channel, print, web, direct marketing, sales and creative digital campaigns • Responsible for related internal/external communications, responded public opinions, wrote press releases and launched event campaigns Show less
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Media Partners Asia
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Singapore
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Research Services
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1 - 100 Employee
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Video Editor & Event Executive
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Aug 2013 - Apr 2020
• Independently edited more than 50 infographic, interviews and marketing videos from start to finish • Effectively managed video production from storyboards and scripts, to post production and final delivery formats of professional high-quality videos for in- house platforms • Worked closely with event producer on planning, set up and on-site management of two annual international conferences (APOS and APOStech) • Video Portfolio: https://jeanninoc0.wixsite.com/video/portfolio • Independently edited more than 50 infographic, interviews and marketing videos from start to finish • Effectively managed video production from storyboards and scripts, to post production and final delivery formats of professional high-quality videos for in- house platforms • Worked closely with event producer on planning, set up and on-site management of two annual international conferences (APOS and APOStech) • Video Portfolio: https://jeanninoc0.wixsite.com/video/portfolio
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Education
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2012 - 2013
The University of Hong Kong
Master of Journalism, Social Science -
2008 - 2012
BNU-HKBU United International College
Bachelor of Arts (B.A.), International Journalism
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