Experience

Bridge Alliance

• Singapore
• Telecommunications
• 1 - 100 Employee

• Senior Manager, Commercial & Sales Support

  • Dec 2022 - Present



Axiata

• Malaysia
• Telecommunications
• 300 - 400 Employee

• Enterprise Strategy & Business Development

  • Feb 2021 - Sep 2022



Maxis

• Malaysia
• Telecommunications
• 700 & Above Employee

• Head of Commercial Pricing (Corporate)

  • Jan 2020 - Feb 2021

• Strategic Planning & Business Transformation

  • Jul 2012 - Jan 2020

  Responsible for overseeing organizational reviews, communicating results to top management, and developing strategies based on business direction and goals. Conducts detailed business reviews to identify strengths, weaknesses, and opportunities and to evaluate business operational effectiveness.Responsible to ensure that Sales Incentives Program structure and metrics are in alignment with business objectives. Develop, re-design and reassess that the incentives program is scalable, acts as a motivational factor for sales team to achieve the business incremental annual target, profitability as well as the business growth.Develop financial valuation model for new business opportunities (potential investment proposal) and perform post-implementation reviews. Review financial business case for material capital expenditure investments to ensure reasonable returns. Perform what-if analysis and various business simulations to understand the scenario financial impacts and recommend to Senior Leadership Team. Review product pricing, construct, rebates and discount strategy to achieve revenue target and remain market competitive in order to optimize portfolio management of accounts. Provide guidance, framework and self-serve template sheet of profitability perimeters for common products and scenarios.Develop and implement an integrated, strategic communications Go-To-Market plan to increase sales funnel opportunities and strengthen brand identity across key stakeholder audiences in Enterprise space. Conceptualize, evaluate, and implement communication and business strategies and priorities for the division Identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partner Develops communications key messages & value propositions and manages the implementation across all communications programs Show less



Open Application Systems Sdn Bhd (OASYS)

• Kuala Lumpur, Malaysia

• Chief Marketing Officer

  • Jul 2008 - Jun 2012

  Develop, design, lead, plan, coordinate, and execute project implementation activities resources, marketing communications, branding and business development platform, financial, timescale, scope of work, compliance, SOPs, BPR, methodologies, extension of time, variation orders, change request, reviews, practices & agreed limitations, resource impacts, cost control principles.  Responsible for the successful delivery in the area of Integrated Strategic Marketing and Business Development under Invictus Alliance Group  Involved in long-term planning and day-to-day execution which leads to overall strategy and manages complex issues within functional areas of expertise Show less



Sharikat Permodalan Kebangsaan Berhad (SPK)

• Kuala Lumpur, Malaysia

• Strategy Manager

  • Oct 2006 - Jul 2008

  Plan, execute, and finalize projects according to strict deadlines and within budget, project’s objectives and oversee quality control throughout its life cycle.  Develop and deliver progress reports, proposals, requirements documentation and presentations. Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas.  Conduct project postmortems and create a recommendations report in order to identify successful and unsuccessful project elements. Show less



Kompakar Sdn Bhd (StrateQ)

• Petaling Jaya, Selangor

• Branding & Business Development Manager

  • Mar 2005 - Sep 2006

  Managing implementations of Hospital Information Systems of : PutraJaya Health Clinic (Clinical Information System), Putrajaya Hospital (Total HIS), Pantai Medical Center, Bangsar (HIS), MINDEF, Singapore (PACES2, Patient Care System, including EMR)  Responsible to identify prospects/business opportunities and prospecting for new clients.  Execute strategic marketing & promotion platforms for projects A&P activities and managing both internal & external communications. Managing implementations of Hospital Information Systems of : PutraJaya Health Clinic (Clinical Information System), Putrajaya Hospital (Total HIS), Pantai Medical Center, Bangsar (HIS), MINDEF, Singapore (PACES2, Patient Care System, including EMR)  Responsible to identify prospects/business opportunities and prospecting for new clients.  Execute strategic marketing & promotion platforms for projects A&P activities and managing both internal & external communications.



Wetlands Putrajaya, Perbadanan Putrajaya

• Putrajaya

• PR & Events Manager

  • Jan 2003 - Feb 2005

  Initiate and generate a significant number of special events to be housed at Taman Botani and Taman Wetland Putrajaya. Ensure communication with the public to be executed professionally and maintain and ensure visitors’ interest for repeated visits. Foster and enhance professional working relationship with all media contacts and act as a key person for responses to queries and requests. Initiate and generate a significant number of special events to be housed at Taman Botani and Taman Wetland Putrajaya. Ensure communication with the public to be executed professionally and maintain and ensure visitors’ interest for repeated visits. Foster and enhance professional working relationship with all media contacts and act as a key person for responses to queries and requests.



World Vest Base

• Malaysia
• Financial Services
• 100 - 200 Employee

• Senior Financial Analyst

  • Jan 2001 - Jan 2003

  Scrutinizing financial reports on the fundamental segments for the usage of investors, auditors and other third parties for the purpose of proposing the most profitable industry’s event. Plan, recommend and implement the most appropriate mode of communication to public and other related parties and ensuring standardized information is being disseminated effectively. Scrutinizing financial reports on the fundamental segments for the usage of investors, auditors and other third parties for the purpose of proposing the most profitable industry’s event. Plan, recommend and implement the most appropriate mode of communication to public and other related parties and ensuring standardized information is being disseminated effectively.