Regional Marketing and Communications Specialist

• Dec 2022 - Present

Business Ad Manager

• Sep 2022 - Dec 2022

The Argo is Stockton University's independent newspaper. As the Business Ad Manager, I solicited advertising to secure funding, established new advertising rates for web and social media ad spaces, created email templates to business partners, prepared and sent invoices, managed over $15,000, and processed payroll. The Argo is Stockton University's independent newspaper. As the Business Ad Manager, I solicited advertising to secure funding, established new advertising rates for web and social media ad spaces, created email templates to business partners, prepared and sent invoices, managed over $15,000, and processed payroll.

Communications & Marketing Intern

• Sep 2022 - Dec 2022

During my last semester at college, I interned at Stockton's University Relations & Marketing department. This opportunity allowed me the chance to work on numerous different projects while assisting the Director of Content Strategy!Some things I accomplished: developed social content, provided coverage on events, published 7 articles to promote clubs, produced scripts for marketing videos, conceptualized campaign ideas for various departments and initiatives, and gave feedback to the web production team for website improvement leading to changes on the Campus Life landing page. Show less

President of the Marketing Club

• Jan 2021 - Dec 2022

A few other girls and I brought this club back to life in 2021. I started as the Treasurer and made my way up to President! I created content for social media to increase awareness and engagement - I introduced a series called “Alumni Alert” to help current students get connected with alums. Additionally, I brainstormed and facilitated regular bi-weekly club meetings and programs. I also did outreach to collaborate with other organizations and business professionals. I assembled our club's desired annual budget of $800 with an outline of all our activities and got approved by the University. Show less

Resident Assistant

• Aug 2020 - Dec 2022

Being an RA was an amazing experience and has given me so many new skills and connections. Each semester, I supervised and assisted about 120 residents, stayed in close contact with my supervisor, and worked shifts when on-call. I also created, managed, and marketed my own programs for my residents, while also aiding with school-wide events that my team and I work on. This has given me event and project management experience. I also helped to administer the hiring process for RA candidates by reviewing resumes, doing interviews, and acting as a mentor for potential hires. Lastly, I participated and contributed to weekly staff meetings to aid in keeping the RA team organized. Show less

Marketing & Fundraising Intern

• Jun 2022 - Aug 2022

The Diabetes Foundation is a non-profit organization that empowers individuals struggling with prediabetes, type 1, type 2 or gestational diabetes. I have always been interested in working and learning about healthcare and the nonprofit sector, so interning with the Diabetes Foundation has been filled with new knowledge! I worked closely with upper management to develop promotional material for the organization's volunteer efforts, health programs, and donor relationships. I also produced marketing plans for future campaigns to amplify brand awareness. Furthermore, I crafted a 52-week marketing calendar filled with social media content proposals using Google Sheets and Hootsuite which has helped to increase our social score. Show less

Marketing Intern

• Jan 2022 - May 2022

BFPM is a property management company that helps its clients optimize income, minimize risk, and more. My main project was to spearhead the TikTok account to drive growth and engagement; in the end, I produced 14 videos, leading to a 156% increase in followers, a 117% rise in total likes, and over 25k views. I also created 20+ posts for Instagram, LinkedIn, Facebook, and Twitter with Canva which helped improve growth across social channels by 15%. I was able to familiarize myself with HubSpot, utilizing their CRM and Social Media Management software. Lastly, I created email copy, web copy, and crafted blog posts and published them through WordPress. Show less

Barista

• Aug 2018 - Jun 2021

Outside taking and preparing orders, my manager also entrusted me with training and directing over 10 employees on store procedures as well as regulating the recruiting and hiring process! I also gave my manager the idea to start an Instagram page for her business and she allowed me to run it; I was able to increase product awareness and customer engagement, garnering over 250 followers. I was also able to get the attention of Westfield Plaza Mall's Instagram, receiving a follow from them as well as them reposting my content onto their story and main feed. Show less

Content Creator

• Oct 2020 - Apr 2021

During college, I decided to create videos on my personal TikTok with a specific audience in mind. I had so many ideas and finally had the courage to film and edit them into fruition! I researched trends, hashtags, and sounds to create relevant niche content - and eventually, I started to post consistently and gained thousands of views. I posted regularly while still in school, and optimized posting times and captions to improve impressions and engagement; my best-performing video has 653k organic views, 158k likes, 1.2k comments, and 11.2k favorites. Multiple other videos reached over 200k impressions. In general, I gained over 13k followers and over 560k likes within a 7-month period. Show less