Experience

Great Place To Work® France

• France
• Business Consulting and Services
• 1 - 100 Employee

• GENERAL MANAGER

  • Feb 2019 - Present



Annick Goutal - Goupe AmorePacific

• Paris

• VP INTERNATIONAL SALES MULTICHANNELS (Web / Retail / Wholesale)

  • Mar 2017 - Feb 2019

  In charge of developing the sales and profit of Annick Goutal on all channels (Web / Retail / Wholesale, Distributors) and in all countries Also responsible for the launch of Brands of AmorePacific Group in Continental Europe (Sulwhasoo) In charge of developing the sales and profit of Annick Goutal on all channels (Web / Retail / Wholesale, Distributors) and in all countries Also responsible for the launch of Brands of AmorePacific Group in Continental Europe (Sulwhasoo)



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• SALES DIRECTOR - EUROPE

  • Nov 2010 - Dec 2016

  European wholesale + Franchise director (TO : 43M – Team of 55 persons) Full P&L responsibility: Pilot to reach the budget target per year both on top and bottom line > Retail / Franchise management and development (KPI, legal, IT, Marketing) for all Europe : 61 stores - Manage and re motivate the Franchises to have them back on tracks on L'Occitane Marketing challenges - Create and develop partnership with Lagardere Group to increase the number of stores in heavy flux area (Train Stations, subway..) - Test, implement and Roll out a new Cashier software to cope with the Cross Chanel activity (web to store and Click and Collect) - Identify and select partners for openings (ROI) > European Wholesale Management (2 500 doors, 50 persons) - Roll out partnerships with Key department Store both for flagships stores (new concept of corners) and chains (GL, Printemps, Manor, Inno, KDW, L. Beck…) - Create a new Natural Section in Perfumeries with multi brand Approach (Persé, Douglas) - For independent doors, define and apply the Sell in and Sell out Activity (Marketing tools / Trainings / Assortment / Merchandising) - Management motivation of WHS managers and Sales force in all European countries (performance appraisal, IT tools…) - Write and apply new tariff, Sales Terms and Selective contract on a European level Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• SALES DIRECTOR - L'OREAL CONSUMER PRODUCT DIVISION

  • May 2010 - Oct 2010

  > Project Sales Director. New Key Account Organization defined and implemented with the BCG- Re engineering of the French Sales Organization and Negociation process : audit (50 interviews) and recommandations - Change management for Sales Directors and General Managers

• SALES DIRECTOR - VICHY & INNEOV

  • Jan 2007 - Apr 2010

  > Sales Director – Member of the ManCom (T0 2007: 80M – Team of 60 persons)- Creation and implementation of a brand new sales strategy : rewrite the sales conditions / training organization / sell out approach - Optimize the sales force organization: boost productivity, reshape the sectors and re-invent their bonus policy to match with our new targets (Sales Forces and Regional Managers) - Develop and build a new sales partnership with Key leaders in Pharmacy business (G7 / G9…) and Parapharmacies - Benchmark and reshuffle our small Clients approach through a new partner dedicated to mail order sales Show less

• SENIOR KEY ACCOUNT MANAGER - L'OREAL PARIS

  • Aug 2004 - Mar 2007

  > Senior KAM – Carrefour Group for L'Oréal Paris (TO 2006 : 160M€+7% Team of 5 persons)- Lead the entire relationship : sales negotiation, supply chain (project and KPI) and Marketing partnerships - Joint business plan with strong Market share commitments (TO, Margin and stocks for both partners)- Create new event for the Beauty Weeks of Carrefour and Champion (+1.5 point of Market share for L'Oreal Paris)

• CATEGORY MANAGER

  • Jan 2003 - Jul 2004

  > Beauty Category Management : Create, Design and implement a new concept for Carrefour and Champion beauty section (Budget : 250k€). - Creation of new zoning to boost impulse buying and to foster shopping Experience - Category Mangerment (Make Up and Color) : Analyse and recommend for Make up and hair color (assortment, growth opportunities, shelf display...) for all brands. In charge of Market vision with all clients

• KEY ACCOUNT MANAGER - AUCHAN - INTERMARCHE - E COMMERCE

  • Jul 2000 - Dec 2002

  Key Account Manager – Auchan / Atac – Intermarché – E commerce (TO 2002 : 80 M€)Negotiation of Assortment, promotions and shelf space for my brands (Maybelline).Implementation of the new automatic re ordering process for Make Up (PAM)Launch of Great Lash Mascara

• SALES FORCASTER - GEMEY MAYBELLINE

  • Mar 1999 - Jun 2000

  > KAM assistant for all promotions and forcasts accuracy (Long Term and Short Term) - Sales spokesman amongst the promo activity process with Marketing and Supply chain

• SALES REP - GEMEY MAYBELLINE

  • Sep 1998 - Mar 1999

  Visit Supermarket and Hypermarket to push orders and develop the share of shelves of my brands