Jullian H.

Senior Manager Product Strategy at HelloFresh
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Languages
  • English Full professional proficiency
  • Espanhol Full professional proficiency
  • Português Native or bilingual proficiency
  • Italian Elementary proficiency

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Janarelli de Lopes Cunha

Jullian sempre teve uma visão diferenciada, olhar para o cliente, visão de mercado e dados, combinando tudo isso para entregar o melhor produto !! foi ótimo trabalhar com ele !!!

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Credentials

  • First Certificate in English - B2
    Cambridge Assessment
    Dec, 2015
    - Nov, 2024
  • Certificado de Calificación - C1
    SIELE
    Jul, 2019
    - Nov, 2024
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    Dec, 2021
    - Nov, 2024

Experience

    • Germany
    • Consumer Services
    • 700 & Above Employee
    • Senior Manager Product Strategy
      • Jul 2023 - Present

      As a Senior Product Strategy Manager for a physical product, my main responsibilities are: - Identify customers needs through research and data to guide the strategy for the upcoming quarters - Create Business Cases with feasibility of each initiative, incremental monetary values and expected outcomes - Coordination between strategy and execution for the physical box with other teams like culinary, procurement, marketing, production, logistics and customer care - Own the customer… Show more As a Senior Product Strategy Manager for a physical product, my main responsibilities are: - Identify customers needs through research and data to guide the strategy for the upcoming quarters - Create Business Cases with feasibility of each initiative, incremental monetary values and expected outcomes - Coordination between strategy and execution for the physical box with other teams like culinary, procurement, marketing, production, logistics and customer care - Own the customer experience and implementing best practices to ensure customer needs and improving the box experience week after week Show less As a Senior Product Strategy Manager for a physical product, my main responsibilities are: - Identify customers needs through research and data to guide the strategy for the upcoming quarters - Create Business Cases with feasibility of each initiative, incremental monetary values and expected outcomes - Coordination between strategy and execution for the physical box with other teams like culinary, procurement, marketing, production, logistics and customer care - Own the customer… Show more As a Senior Product Strategy Manager for a physical product, my main responsibilities are: - Identify customers needs through research and data to guide the strategy for the upcoming quarters - Create Business Cases with feasibility of each initiative, incremental monetary values and expected outcomes - Coordination between strategy and execution for the physical box with other teams like culinary, procurement, marketing, production, logistics and customer care - Own the customer experience and implementing best practices to ensure customer needs and improving the box experience week after week Show less

    • Australia
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Product Advisor
      • Jun 2023 - Present

      - Help leadership with my marketplace experience, creating a product vision, mission and helping to prioritize next steps of the product - Implementing best in class product processes - Supporting development team with requirements and solution proposition - Identify industry trends and customers needs to translate it into the product - Help leadership with my marketplace experience, creating a product vision, mission and helping to prioritize next steps of the product - Implementing best in class product processes - Supporting development team with requirements and solution proposition - Identify industry trends and customers needs to translate it into the product

    • Product Consultant, Carrer Mentorship and Content Creation
      • Mar 2020 - Present

      As a Product and Strategy consultant I help founders and Startups to: - Structure and streamline processes and methodologies - Create product-driven culture, product vision and strategy - Set up product and development teams to success - Product market fit and focusing on maximizing results - Product coaching - Result driven-culture and workshops facilitation As a Product and Strategy consultant I help founders and Startups to: - Structure and streamline processes and methodologies - Create product-driven culture, product vision and strategy - Set up product and development teams to success - Product market fit and focusing on maximizing results - Product coaching - Result driven-culture and workshops facilitation

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Head of Product - Consultant
      • Feb 2023 - Aug 2023

      - Conducted an extensive gap analysis to plan a new version of the software based on new technology - Helped c-suite to implement goals and OKRs across the company - Implementation and training of new tools to streamline processes between marketing, customer care, product, technology and sales - Architecture the change from a sales-led company to a product-led - Scoped and implemented a payment solution to the marketplace - Conducted an extensive gap analysis to plan a new version of the software based on new technology - Helped c-suite to implement goals and OKRs across the company - Implementation and training of new tools to streamline processes between marketing, customer care, product, technology and sales - Architecture the change from a sales-led company to a product-led - Scoped and implemented a payment solution to the marketplace

    • Spain
    • Software Development
    • 100 - 200 Employee
    • Lead Product Manager
      • Apr 2022 - Feb 2023

      Reporting to the CEO, this strategic senior leadership role is responsible for leading a high-performing product track (tribe), helping the creation and execution of the product vision aligned with the company strategy, and fostering the creation of a product-driven organization. The track vision is to offer an end-to-end frictionless experience for everyone in the racket sports community. With 3 direct reports, the teams inside the track are: - Community: create and foster an… Show more Reporting to the CEO, this strategic senior leadership role is responsible for leading a high-performing product track (tribe), helping the creation and execution of the product vision aligned with the company strategy, and fostering the creation of a product-driven organization. The track vision is to offer an end-to-end frictionless experience for everyone in the racket sports community. With 3 direct reports, the teams inside the track are: - Community: create and foster an ecosystem for players, clubs, brands, and all other parties in the sport - Player Lifecycle: know the players and offer the best experience, from onboarding to retention - Subscription: an exclusive and improved sports experience focusing on delivering the best features and content to players to improve their game Show less Reporting to the CEO, this strategic senior leadership role is responsible for leading a high-performing product track (tribe), helping the creation and execution of the product vision aligned with the company strategy, and fostering the creation of a product-driven organization. The track vision is to offer an end-to-end frictionless experience for everyone in the racket sports community. With 3 direct reports, the teams inside the track are: - Community: create and foster an… Show more Reporting to the CEO, this strategic senior leadership role is responsible for leading a high-performing product track (tribe), helping the creation and execution of the product vision aligned with the company strategy, and fostering the creation of a product-driven organization. The track vision is to offer an end-to-end frictionless experience for everyone in the racket sports community. With 3 direct reports, the teams inside the track are: - Community: create and foster an ecosystem for players, clubs, brands, and all other parties in the sport - Player Lifecycle: know the players and offer the best experience, from onboarding to retention - Subscription: an exclusive and improved sports experience focusing on delivering the best features and content to players to improve their game Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Product Owner @ Lottoland
      • May 2021 - Apr 2022

      As a Product Owner for the Marketing domain at Lottoland my main responsibilities are: - Create and execute short and midterm roadmap for 2 teams - Help design the creation & delivery of tools to improve growth, acquisition and retention of users - Integration and improving a series of marketing tools for a variety of Marketing stakeholders (SEO, CRM, Acquisition, retention, etc) to create the best Bonus tools for marketeers and experience for players - Create processes to… Show more As a Product Owner for the Marketing domain at Lottoland my main responsibilities are: - Create and execute short and midterm roadmap for 2 teams - Help design the creation & delivery of tools to improve growth, acquisition and retention of users - Integration and improving a series of marketing tools for a variety of Marketing stakeholders (SEO, CRM, Acquisition, retention, etc) to create the best Bonus tools for marketeers and experience for players - Create processes to improve and oversee enterprise-wide Cookie Consent tool and Google Tag Manager - Monitor, understand and constantly work towards improving our site speed and performance - Work together with peers to deliver customer improvements - Abstract results from market research and industry benchmark to create innovative and amazing products Show less As a Product Owner for the Marketing domain at Lottoland my main responsibilities are: - Create and execute short and midterm roadmap for 2 teams - Help design the creation & delivery of tools to improve growth, acquisition and retention of users - Integration and improving a series of marketing tools for a variety of Marketing stakeholders (SEO, CRM, Acquisition, retention, etc) to create the best Bonus tools for marketeers and experience for players - Create processes to… Show more As a Product Owner for the Marketing domain at Lottoland my main responsibilities are: - Create and execute short and midterm roadmap for 2 teams - Help design the creation & delivery of tools to improve growth, acquisition and retention of users - Integration and improving a series of marketing tools for a variety of Marketing stakeholders (SEO, CRM, Acquisition, retention, etc) to create the best Bonus tools for marketeers and experience for players - Create processes to improve and oversee enterprise-wide Cookie Consent tool and Google Tag Manager - Monitor, understand and constantly work towards improving our site speed and performance - Work together with peers to deliver customer improvements - Abstract results from market research and industry benchmark to create innovative and amazing products Show less

    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Senior Product Owner
      • Mar 2020 - May 2021

      As a Product Owner at Solera I led 2 teams with more than 15 members. Team 1: - Responsible for development and maintenance of all Solera's products (10+) for the Portuguese market - Create roadmap and backlog for the team align with company strategic vision - Assess gaps through researches with users and improve features - Data analysis to support decisions and prioritisation pf projects Team 2: - Assess and lead the migration from legacy to new applications -… Show more As a Product Owner at Solera I led 2 teams with more than 15 members. Team 1: - Responsible for development and maintenance of all Solera's products (10+) for the Portuguese market - Create roadmap and backlog for the team align with company strategic vision - Assess gaps through researches with users and improve features - Data analysis to support decisions and prioritisation pf projects Team 2: - Assess and lead the migration from legacy to new applications - Gap analysis on markets to adopt new software - Development of integrations with several clients - Strong relationships with commercial peers - Product demos for clients and stakeholders - Creation of test plans and A/B testing Show less As a Product Owner at Solera I led 2 teams with more than 15 members. Team 1: - Responsible for development and maintenance of all Solera's products (10+) for the Portuguese market - Create roadmap and backlog for the team align with company strategic vision - Assess gaps through researches with users and improve features - Data analysis to support decisions and prioritisation pf projects Team 2: - Assess and lead the migration from legacy to new applications -… Show more As a Product Owner at Solera I led 2 teams with more than 15 members. Team 1: - Responsible for development and maintenance of all Solera's products (10+) for the Portuguese market - Create roadmap and backlog for the team align with company strategic vision - Assess gaps through researches with users and improve features - Data analysis to support decisions and prioritisation pf projects Team 2: - Assess and lead the migration from legacy to new applications - Gap analysis on markets to adopt new software - Development of integrations with several clients - Strong relationships with commercial peers - Product demos for clients and stakeholders - Creation of test plans and A/B testing Show less

    • Brazil
    • Financial Services
    • 700 & Above Employee
    • Product Manager
      • Jan 2019 - Dec 2019

      As a Product Manager, my main responsibilities were to lead a team of Product development and lead a strategic team towards creating strategic business opportunities. As the PM of "Business Strategy - Data Analytics" squad my main activities were: - Lead the team to develop digital products with B3´s data (Brazilian Stock Exchange) helping companies and business partners to take accurate decisions with good timing. - Plan and execute the change of platform on specific… Show more As a Product Manager, my main responsibilities were to lead a team of Product development and lead a strategic team towards creating strategic business opportunities. As the PM of "Business Strategy - Data Analytics" squad my main activities were: - Lead the team to develop digital products with B3´s data (Brazilian Stock Exchange) helping companies and business partners to take accurate decisions with good timing. - Plan and execute the change of platform on specific databases, improving storage space, computational effort and company's infrastructure. - Establish governance in API and web development and create a guide of excellence. - Deliver of modular products based using different statistics models (developed within the squad),so clients could have a customised product for specific needs. - Write business plans, do market research and benchmarks, draft solutions with clients, present products and solutions on conventions. As a disseminator of Agile culture my main activities were: - Provoke a change of mindset from Waterfall projects to Agile methodology - To show the value and benefits of the new methodology - To help squads on Agile ceremonies and use of frameworks Show less As a Product Manager, my main responsibilities were to lead a team of Product development and lead a strategic team towards creating strategic business opportunities. As the PM of "Business Strategy - Data Analytics" squad my main activities were: - Lead the team to develop digital products with B3´s data (Brazilian Stock Exchange) helping companies and business partners to take accurate decisions with good timing. - Plan and execute the change of platform on specific… Show more As a Product Manager, my main responsibilities were to lead a team of Product development and lead a strategic team towards creating strategic business opportunities. As the PM of "Business Strategy - Data Analytics" squad my main activities were: - Lead the team to develop digital products with B3´s data (Brazilian Stock Exchange) helping companies and business partners to take accurate decisions with good timing. - Plan and execute the change of platform on specific databases, improving storage space, computational effort and company's infrastructure. - Establish governance in API and web development and create a guide of excellence. - Deliver of modular products based using different statistics models (developed within the squad),so clients could have a customised product for specific needs. - Write business plans, do market research and benchmarks, draft solutions with clients, present products and solutions on conventions. As a disseminator of Agile culture my main activities were: - Provoke a change of mindset from Waterfall projects to Agile methodology - To show the value and benefits of the new methodology - To help squads on Agile ceremonies and use of frameworks Show less

  • Phillomena
    • São Paulo Area, Brazil
    • Entrepreneur
      • Jan 2014 - Dec 2019

      Co-founder of a brand of women's fashion jewelry and accessories working in the shared economy business model. Main activities: - Manage the entire team - Market and competitors analysis - Handle the supplychain and material purchasing - Design and update the strategic and business plan - Portfolio management and maintenance - Financial management Co-founder of a brand of women's fashion jewelry and accessories working in the shared economy business model. Main activities: - Manage the entire team - Market and competitors analysis - Handle the supplychain and material purchasing - Design and update the strategic and business plan - Portfolio management and maintenance - Financial management

    • Brazil
    • Banking
    • 700 & Above Employee
    • Product Owner - Mobile App
      • Aug 2017 - Jan 2019

      As a Product Owner of the Itaú mobile application for companies my main activities were: - Lead squad with more than 10 members - Definition and prioritisation of the backlog, maximising gains for the company and customer benefit - Creating and maintaining online dashboards (Adobe Analytics and Splunk) with KPIs - Design of the strategy plan and execution to make the app accessible (Web Content Accessibility Guidelines - WCAG) - Follow-up and incentive for greater customer… Show more As a Product Owner of the Itaú mobile application for companies my main activities were: - Lead squad with more than 10 members - Definition and prioritisation of the backlog, maximising gains for the company and customer benefit - Creating and maintaining online dashboards (Adobe Analytics and Splunk) with KPIs - Design of the strategy plan and execution to make the app accessible (Web Content Accessibility Guidelines - WCAG) - Follow-up and incentive for greater customer usage on mobile - App grade tracking on App Store and Google Play, analysis of store comments to find bugs and know desired features, add desired features to the backlog and plan to develop it - Partnership with related areas to improve delivery flows and quality - Preparation of presentations and executive reports Show less As a Product Owner of the Itaú mobile application for companies my main activities were: - Lead squad with more than 10 members - Definition and prioritisation of the backlog, maximising gains for the company and customer benefit - Creating and maintaining online dashboards (Adobe Analytics and Splunk) with KPIs - Design of the strategy plan and execution to make the app accessible (Web Content Accessibility Guidelines - WCAG) - Follow-up and incentive for greater customer… Show more As a Product Owner of the Itaú mobile application for companies my main activities were: - Lead squad with more than 10 members - Definition and prioritisation of the backlog, maximising gains for the company and customer benefit - Creating and maintaining online dashboards (Adobe Analytics and Splunk) with KPIs - Design of the strategy plan and execution to make the app accessible (Web Content Accessibility Guidelines - WCAG) - Follow-up and incentive for greater customer usage on mobile - App grade tracking on App Store and Google Play, analysis of store comments to find bugs and know desired features, add desired features to the backlog and plan to develop it - Partnership with related areas to improve delivery flows and quality - Preparation of presentations and executive reports Show less

    • Chile
    • Banking
    • 700 & Above Employee
    • Product Owner - Desktop App
      • Jan 2016 - Aug 2017

      As a Product Owner of the Itaú desktop application my main activities were: - Create dashboards with business KPIs - Detail backlog and conduct Agile ceremonies - Monitor the releases of new versions of the application with software engineers - Elaborate along with the marketing agencies ​​the communication and media plan - Monitor customer satisfaction through digital channels and call centres and work out action plans As a Product Owner of the Itaú desktop application my main activities were: - Create dashboards with business KPIs - Detail backlog and conduct Agile ceremonies - Monitor the releases of new versions of the application with software engineers - Elaborate along with the marketing agencies ​​the communication and media plan - Monitor customer satisfaction through digital channels and call centres and work out action plans

Education

  • MBA USP/Esalq
    Master of Business Administration - MBA, Agribusiness
    2019 - 2021
  • IMT - Mauá - Instituto Mauá de Tecnologia
    Bachelor of Engineering - BE, Production/Industrial Engineering
    2013 - 2018

Community

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