Julio A. M.
Senior Brand Manager at Tropicana Brands Group- Claim this Profile
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Bio
Nitin Batra
Julio worked with me for over 4 years in two different assignments. As Market Development Manager he was a quick learner and was able to come up with growth strategies customized for local markets in South East Asia. This was followed by a stint as Business Development Manager for EMEA. During both these assignments Julio displayed a strong desire to learn, to push himself and do more with less. Managing 10-12 customers at a time was complex, however he was able to deliver excellent sales and profits results through persistence, listening to trade partners and executing with excellence.
Jennifer Noymer
I have had the pleasure of working with Julio for the past year during our time on the Growth and Innovation team, part of ConAgra Foods Global Markets organization. Julio is an energetic, organized, and passionate sales and marketing professional. I have enjoyed watching his transition from business development manager to a strategic market developer. Together, we built a three-year market plan for an emerging market in Asia, which included new products, trade plans, and feasible growth targets for ConAgra's hot cocoa product, Swiss Miss. Julio was extremely helpful providing market detail about Singapore and distributor insights to help us develop a robust plan.
Nitin Batra
Julio worked with me for over 4 years in two different assignments. As Market Development Manager he was a quick learner and was able to come up with growth strategies customized for local markets in South East Asia. This was followed by a stint as Business Development Manager for EMEA. During both these assignments Julio displayed a strong desire to learn, to push himself and do more with less. Managing 10-12 customers at a time was complex, however he was able to deliver excellent sales and profits results through persistence, listening to trade partners and executing with excellence.
Jennifer Noymer
I have had the pleasure of working with Julio for the past year during our time on the Growth and Innovation team, part of ConAgra Foods Global Markets organization. Julio is an energetic, organized, and passionate sales and marketing professional. I have enjoyed watching his transition from business development manager to a strategic market developer. Together, we built a three-year market plan for an emerging market in Asia, which included new products, trade plans, and feasible growth targets for ConAgra's hot cocoa product, Swiss Miss. Julio was extremely helpful providing market detail about Singapore and distributor insights to help us develop a robust plan.
Nitin Batra
Julio worked with me for over 4 years in two different assignments. As Market Development Manager he was a quick learner and was able to come up with growth strategies customized for local markets in South East Asia. This was followed by a stint as Business Development Manager for EMEA. During both these assignments Julio displayed a strong desire to learn, to push himself and do more with less. Managing 10-12 customers at a time was complex, however he was able to deliver excellent sales and profits results through persistence, listening to trade partners and executing with excellence.
Jennifer Noymer
I have had the pleasure of working with Julio for the past year during our time on the Growth and Innovation team, part of ConAgra Foods Global Markets organization. Julio is an energetic, organized, and passionate sales and marketing professional. I have enjoyed watching his transition from business development manager to a strategic market developer. Together, we built a three-year market plan for an emerging market in Asia, which included new products, trade plans, and feasible growth targets for ConAgra's hot cocoa product, Swiss Miss. Julio was extremely helpful providing market detail about Singapore and distributor insights to help us develop a robust plan.
Nitin Batra
Julio worked with me for over 4 years in two different assignments. As Market Development Manager he was a quick learner and was able to come up with growth strategies customized for local markets in South East Asia. This was followed by a stint as Business Development Manager for EMEA. During both these assignments Julio displayed a strong desire to learn, to push himself and do more with less. Managing 10-12 customers at a time was complex, however he was able to deliver excellent sales and profits results through persistence, listening to trade partners and executing with excellence.
Jennifer Noymer
I have had the pleasure of working with Julio for the past year during our time on the Growth and Innovation team, part of ConAgra Foods Global Markets organization. Julio is an energetic, organized, and passionate sales and marketing professional. I have enjoyed watching his transition from business development manager to a strategic market developer. Together, we built a three-year market plan for an emerging market in Asia, which included new products, trade plans, and feasible growth targets for ConAgra's hot cocoa product, Swiss Miss. Julio was extremely helpful providing market detail about Singapore and distributor insights to help us develop a robust plan.
Experience
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Tropicana Brands Group
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United States
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Food and Beverage Services
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500 - 600 Employee
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Senior Brand Manager
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Mar 2023 - Present
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Reynolds Consumer Products
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager, Innovation
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Mar 2021 - Mar 2023
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Conagra Brands
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Manager, Development
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May 2020 - Mar 2021
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Associate Brand Manager - Domestic
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Oct 2018 - May 2020
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Associate Brand Manager - International
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Mar 2017 - Oct 2018
Establish key alliance marketing opportunities and captivate business models as strategies for adding revenue-generating resources. Manage financial analysis, P&L development and pricing ladders related to brand campaigns totaling $80MM. Assess financial and operational efficiency of on-going sales initiatives to determine whether project objectives are being satisfied.
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Manager, Business Development - International
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Jan 2016 - Apr 2017
Executed go-to-market strategies to build dominant market share across Europe, Middle East and Africa client base with a focus on Net Sales and Gross Profit. Strategically created and executed business priorities to oversee $12MM P&L across three continents. Led Joint Business Planning process for all key markets.
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Manager, Market Development - Growth & Innovation
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May 2014 - Jan 2016
Developed innovative sales strategies to drive impactful year-over-year-growth. Worked collaboratively with Research and Development (R&D), Brand, and Insights & Analytics (I&A) to develop and recommend category strategy, including product innovation, brand adjacencies, and channel focus. Effectively created and presented robust business cases through the gate-keeping process aligning executive leadership with proposed regional strategies.
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Manager, Business Development - International
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Nov 2012 - May 2014
Managed a region comprised of 28 countries and $30MM in Gross Sales (Caribbean, Europe, and Middle East). Pioneered first ever $2MM contract for raw material purchase through cross-functional management of Finance, Brand, Procurement, and Supply Chain.
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Del Valle Brands
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Wholesale Import and Export
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1 - 100 Employee
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Manager, Project & Business Development
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Nov 2010 - Nov 2012
Meticulously devised processes, structures and checkpoints to drive brand and packaging strategies, sales and product promotions exceeding $25MM annually for Del Valle Brands. Established commercialization plans for 25 markets and responsible for end-to-end launch of a line of 22 cooking utensils after successful licensing pitch to Fortune 500 brand owner.
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Account Manager
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Jun 2009 - Nov 2010
Managed the development and expansion of marketing strategies for Del Valle Brands in buyer sales to facilitate the growth of 14 product lines with over 200 SKUs in 8 countries across the Caribbean and Central America. Cultivated burgeoning relationships with clients which resulted in an average of 25% revenue growth within my first year.
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Newell Brands
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United States
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Manufacturing
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700 & Above Employee
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Sales and Marketing Development Program
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Aug 2007 - Jan 2009
Oversaw the planning, execution, and optimization for the largest set of Key Accounts (e.g., The Home Depot) totaling $8.7MM in product sales, across 150 SKUs and 14 product lines. Partnered with business leaders across all key functions, including corporate communications, to ensure alignment with business partners’ needs and multi-channel customer experiences. Carved strategic partnerships for cross-channel communications. Oversaw the planning, execution, and optimization for the largest set of Key Accounts (e.g., The Home Depot) totaling $8.7MM in product sales, across 150 SKUs and 14 product lines. Partnered with business leaders across all key functions, including corporate communications, to ensure alignment with business partners’ needs and multi-channel customer experiences. Carved strategic partnerships for cross-channel communications.
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Education
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2018 - 2020
Northwestern University - Kellogg School of Management
MBA, Marketing & Strategy -
2005 - 2007
University of Florida - Warrington College of Business
B.S., Marketing
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