Experience

Grupo CAABSA

• Mexico
• Construction
• 100 - 200 Employee

• • Jun 2023 - Present

  Responsible for managing the business activities of the organization, develop and execute effective strategies and programs; with focus on building relationships with customers, seeking to generate new business, increase staff productivity, improve service, ensure sustainability and meet business objectives.

• • Oct 2020 - Jun 2023

  Execute an Intelligence process that ensures trust on the information of the group's companies, establishing performance indicators, data insights initiatives and set priorities, in order to resolve business requirements aligned to strategic objectives



avianca

• Colombia
• Airlines and Aviation
• 700 & Above Employee

• • Nov 2016 - Nov 2019

  Create a link between areas that contribute to the Sales Management and Administration process. Being responsible in designing and executing the integrated strategic plan, focused on accomplishing the KPIs, generation of incremental revenue in the different sales channels (online and offline) and brand positioning of the airline in Mexico. Leader of Chief Steering Council in Star Alliance Mexico.

• • Dec 2012 - Oct 2016

  Responsible of providing key information towards customize reports and analysis for decision making. Reaching local and Regional Management basis. Management of databases, statistics and performance evaluation of general and individual KPIs.

• • Nov 2009 - Nov 2012

  Administrar el sistema de indicadores de desempeño para todas las áreas de la Gerencia General y liderar la ejecución de los proyectos comerciales del plan estratégico para la operación de la aerolínea desde México hacia LATAM.



ING

• Netherlands
• Banking
• 700 & Above Employee

• • Nov 2006 - Feb 2009

  Explore and analyze the needs and trends in the retirement fund management industry and boost commercial activity through competitive compensation schemes aimed at the sales force. Supervision of a team consisting of 2 specialists.

• • Jul 2005 - Oct 2006

  Create a PMO in the Commercial Department to identify the projects with the greatest potential and focus on increasing the productivity of the sales force.