Experience

Mission Housing Development Corporation

• United States
• Real Estate
• 1 - 100 Employee

• Director of Communications and Development

  • Jan 2023 - Present

• Senior Communications Manager

  • Oct 2018 - Jan 2023



Fated Brands

• Lead Production Designer

  • Feb 2018 - Oct 2018

  -Create digital and print marketing collateral for the Fated Brands portfolio -Optimize Fated Brand content (visual and audio) for distribution and engagement across its digital platforms -Create digital and print marketing collateral for the Fated Brands portfolio -Optimize Fated Brand content (visual and audio) for distribution and engagement across its digital platforms



NBC Sports Bay Area & California

• United States
• Media Production
• 100 - 200 Employee

• Web Producer & San Jose Earthquakes Reporter

  • Mar 2016 - Jun 2018

  Connecting the Bay Area with their favorite sports team as a web producer for the most electrifying local sports news team on the internet. Also, beat reporter covering the 2-time Major League Soccer champions, the San Jose Earthquakes. Connecting the Bay Area with their favorite sports team as a web producer for the most electrifying local sports news team on the internet. Also, beat reporter covering the 2-time Major League Soccer champions, the San Jose Earthquakes.



Caminar, Inc.

• United States
• Mental Health Care
• 100 - 200 Employee

• Director of Communications and Marketing

  • Nov 2015 - Jun 2016

  Responsible for supporting Caminar in the area of internal and external communications, community outreach, development and donor relations. • Planned, designed and began execution of new content plan, with an emphasis on improving www.Caminar.org’s engagement and traffic. - Oversaw adjustments to the website’s layout and backend. These, coupled with a more consistent approach to produce original Caminar content and programming, plus social media integration, set a foundation for the busiest, most engaging quarter for Caminar.org since its re-launch. - Caminar.org saw average increases in WEBSITE VISITS (+6%), PAGE VIEWS (+6.5%) and AUDIENCE SIZE (+5%) — improving the quality of the website visit and overall site awareness. - Improved Caminar's CTR by .33% and Average Position by 1.2 on Google Adwords. - Produced, wrote, edited, directed and executed all of Caminar’s website and social media content. • Played strategic, creative and operational role in production of high visibility Caminar events including its participation in the Road to Recovery 5K, Miles for Mental Health and its 2nd Annual Mental Health Symposium. • Designed, created and implemented all facets of Caminar's new social media content plan. - TOTAL POSTS on Facebook rose by 28% and 10% on Twitter — Caminar's two largest social media audiences. Caminar’s REACH on Facebook rose by 28% (all organic) with 1,009 more USER ENGAGEMENTS. Caminar’s total Facebook IMPRESSIONS rose by 12% in Q3. - Executed plan that produced a 95% decrease in Caminar's COST PER ENGAGEMENT in Q4. • Provided external support to marketing initiatives with goals of better establishing a positive agency image that can result in increased community relations, donor contributions, board development, employment retention and recruitment. This position works closely with other Executive and Senior Leadership staff to develop employee related communication programs that result in better donor and community relations. Show less



Burlingame Dragons FC

• Spectator Sports

• Director of Operations

  • Jul 2014 - Aug 2015

  Co-founder of Burlingame Dragons FC, a San Jose Earthquakes affiliate and the 2015 Southwest Division Champions of the Premier Development League — a 65-team national brand recognized as an intricate part of the U.S. Soccer pyramid. In its inaugural season, Dragons FC finished with the most wins in the PDL’s Western Conference, became only the fifth expansion team in league history to win a division title and participated in the Western Conference Final Four. Off the field, BDFC built an organic season ticket holder base of over 1,000 fans with its average game attendance in the top 10% of the PDL. Burlingame Dragons FC was also awarded "Rookie Franchise of the Year" at the USL AGM. As Director of Operations I : • Created, oversaw and executed ticket sales plan with more than 1,700 season tickets sold (organic, VIP and sponsorship). • Negotiated over $85,000 in corporate sponsorships with companies like Sony PlayStation, Caltrain, Genentech, Velodyne, Novamex and Vendini. • Served as liaison between team ownership, the San Jose Earthquakes, • Burlingame Dragons FC technical staff and over 40 registered BDFC players. • Designed, produced and created multiple forms of marketing collateral for inaugural season campaign (tickets, posters, game programs, etc.). • Performed complete administrative duties for BDFC including player registration with PDL and U.S. Soccer, all team travel arrangements across three states, local living arrangements for 14 athletes, statistics, team practices, etc. • Built and was the voice for social media base of over 3,000 follower across four platforms — second amongst nine new PDL teams. • Wrote complete copy for team website, outgoing newsletter and media releases. • Completed all player and team operations prior-to, during and after games. Show less



Slake Agency

• United States

• Project Manager

  • Jan 2014 - Aug 2015

  Slake Agency (www.slakeagency.com), now Lucha Ventures (www.luchaventures.com) is an entrepreneurial incubator founded and led by Nick Swinmurn, a Zappos.com co-founder. Under his vision, Slake conceived, planned and executed business ventures for clients stretching a wide scope of sports, entertainment and philanthropy. As Project Manager I worked on: - Sack Francisco - an apparel line in collaboration with members of the San Francisco 49ers defense. Together, Sack Francisco sold nearly $100,000 in merchandise and donated 2,700 “sack” lunches to children in need. It also spawned the creation of brands like Sword & Patch (with the Oakland Raiders) and Sacksonville (with the Jacksonville Jaguars). Duties included: brand creation, player interaction, copy writing, event coordination, apparel design input, extensive social media (over 7,000 followers) and customer service, etc. - Golden State Warriors - conceived, planned and execute Taste of Warriors Art Show, a collaborative effort that included the management of nearly a dozen artists and over $50,000 in artwork. The show was executed during the biggest event for GSW season tickets holders and raised over $25,000 for the Warriors Community Foundation. Success at the art show led to Slake’s creation and execution of GSW’s 2014 NBA Playoffs visual collateral “Loud. Proud. Warriors.” - Unofish - a basketball luxury brand with emphasis on spreading basketball love. In collaboration with various youth organizations including Boys & Girls Clubs of San Francisco, the Golden State Warriors Community Fund and Make-A-Wish, Unofish has donated over 500 basketball to kids in need. Duties included: event coordination, copy writing, customer service and community outreach. - Branding - Identity creation for clients like Rod Streater, Marquette King, Dan Skuta, David Lee, Bay Area Hyperbarics, FlexPower and Aldon Smith. Show less



LAM Network

• United States
• Advertising Services
• 1 - 100 Employee

• Content Editor, Ambassador

  • Apr 2012 - Aug 2014

  Created, curated, edited content for the LAM Network at LAM-network.com. LAM is a multi-platform network connecting Latino professionals online and in person. Through a social media network and inspiring events, LAM creates strong and dynamic opportunities for like-minded individuals to foster valuable relationships. Currently, LAM is the Bay Area’s No. 1 Hispanic professional network and soon launching at a national level. LAM serves as a resource for local Hispanic associations, corporations, and businesses in developing their workforce pipeline and establishing brand presence. LAM is an exclusive community of influencers, highly educated, newly affluent, and urban Latinos engaging and interacting in social, educational and political advocacy activities. Current and past partnerships include Verizon Wireless, Aeromexico, Chase, H&R Block, State Farm Insurance, New York Life, Charles Schwab, Diageo, NSHMBA, SHPE, SF La Raza Lawyer Association, and others. Show less



San Mateo Daily Journal

• Sports Reporter and Graphic Designer

  • Jan 2009 - Jan 2013

  • Deadline oriented sports reporter for the San Mateo Daily Journal — a six-day a week publication with a readership of 78,000 in San Mateo County. • Weekend concert critic with an emphasis on Latin American acts (2-time Peninsula Press Club Award winner). • Graphic designer with an emphasis on sports graphics (8-time Peninsula Press Club Award winner). • Deadline oriented sports reporter for the San Mateo Daily Journal — a six-day a week publication with a readership of 78,000 in San Mateo County. • Weekend concert critic with an emphasis on Latin American acts (2-time Peninsula Press Club Award winner). • Graphic designer with an emphasis on sports graphics (8-time Peninsula Press Club Award winner).



Bay Area News Group

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Sports Correspondent

  • Sep 2006 - Jan 2008

  • Deadline-oriented sports reporter for the Bay Area News Group • Deadline-oriented sports reporter for the Bay Area News Group