Julio Bermúdez

Chief Revenue Officer at Mutiny
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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5.0

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Megan Yazdani

I had the pleasure of working with Julio for several years during his tenure at Optimizely. Julio was dedicated, not only to the company's mission but the professional development of everyone in the sales organization. As a new Account Executive, he played a crucial role in accelerating my success. He takes the time to listen, holds a passion for teaching, and has a knack for motivating the masses. His leadership, drive, and energy are truly contagious and I hope our paths cross again in the future.

Cara Harshman

I was lucky to work with Julio for 4 years at Optimizely, where I was a marketer and he was a sales leader. Julio is one of those coworkers that leaves a lasting imprint on you because of his energy for the details. He has this passion for all the pieces of a company—especially one that is growing fast—that is contagious. From him I learned to see how my piece contributed to the whole. He always made time to review marketing initiatives, lend his deep philosophical thoughts to a question, and encourage me to put my strengths to work in areas beyond marketing. I'm lucky to have worked with him during such a foundational phase of my career.

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Chief Revenue Officer
      • Sep 2022 - Present

      Today companies spend over $1T to bring customers to the door, but $19 of every $20 they spend does not convert to revenue. Companies have no choice other than to dedicate large engineering and data science teams to manually build more relevant, higher converting experiences for different customer segments. Mutiny is a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Mutiny gives marketers everything they need to drive revenue and prove it — from data and analytics to AI-powered recommendations and content writing. We are backed by Sequoia Capital, YCombinator, and CMOs from today's fastest-growing tech companies including AngelList, Carta, Gong, Hopin, Salesforce, and Snowflake. Show less

    • Information Technology & Services
    • Partner
      • 2015 - Present

      Goldenbird consulting helps Series A startups scale their go-to-market teams. We help companies build the correct infrastructure to support the move from pre-million dollar ARR to triple-digit million ARR. Core competencies: - Executive strategy alignment - Sales process and playbooks - Business operations and systems - Monetization strategy - Market segmentation - Team building and hiring goldenbird.io Goldenbird consulting helps Series A startups scale their go-to-market teams. We help companies build the correct infrastructure to support the move from pre-million dollar ARR to triple-digit million ARR. Core competencies: - Executive strategy alignment - Sales process and playbooks - Business operations and systems - Monetization strategy - Market segmentation - Team building and hiring goldenbird.io

    • United States
    • Software Development
    • 500 - 600 Employee
    • VP, APAC and LATAM
      • Dec 2018 - Sep 2022

      Grow and manage revenue for the world's leading Product Intelligence platform. Hire awesome people, support their growth and build a foundationally sound business. As the first hire in the region reporting to the CRO, I built and managed all GTM functions as a general manager. Directly managed Sales, Customer Success, Sales engineering, Reseller Partnerships, and Sales Development. I orchestrated entity setup, immigration/HR duties, benefits, and compensation as the point person in the market. As a GM, I created the market prioritization model and strategy to help drive investment in key markets. Responsible for GTM model to drive both new ARR and Retention. Over three years we entered key markets such as Japan, ANZ, India, Brazil, and SEA. Show less

    • Fundraising
    • 1 - 100 Employee
    • Mentor - Sales and GTM Strategy
      • Mar 2015 - Dec 2018

      The Alchemist Accelerator is a venture-backed initiative focused on accelerating startups whose revenue comes from enterprises (not consumers). The accelerator backs teams with distinctive technical founders, and provides $40K notes, a fellowship of high potential founders, highly sought after mentors, customer development, and a structured path to fundraising. The Alchemist Accelerator is a venture-backed initiative focused on accelerating startups whose revenue comes from enterprises (not consumers). The accelerator backs teams with distinctive technical founders, and provides $40K notes, a fellowship of high potential founders, highly sought after mentors, customer development, and a structured path to fundraising.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Managing Director, APAC
      • Sep 2017 - Nov 2018

      Built out APAC region overseeing all GTM teams. Built revenue targets, financial plans, and investment forecasts across multiple regions including Japan. Worked with the Board to identify key gaps globally and supported a cross-functional effort to revamp GTM operations. Built out APAC region overseeing all GTM teams. Built revenue targets, financial plans, and investment forecasts across multiple regions including Japan. Worked with the Board to identify key gaps globally and supported a cross-functional effort to revamp GTM operations.

    • Ireland
    • Software Development
    • 700 & Above Employee
    • Head of Global Sales
      • Jul 2016 - Jul 2017

      Built a product-led, sales machine from scratch creating all functions, systems and process for Sales. Built and managed international teams spanning Sales Operations, Sales engineering, Renewals, Sales Development, Corporate Sales, Enterprise Sales and Strategic Sales. Created segmentation model to identify target market and built playbooks for each motion. Advised product team on pricing packaging and to enable an upsell motion from self-service. Triple digit revenue growth (in millions) in first year while hiring and building core functions. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Director, Enterprise Sales
      • Feb 2015 - Jun 2016

      Ran North America and international accounts excluding EMEA. We covered all verticals and began developing a few members to focus on our top 20 Strategic accounts.Responsible for the sales strategy of Optimizely's second product while working on the product launch team. Similar to my time building the media team at Optimizely, we were very fortunate to have top talent at each position. We exceeded our launch goals and have evolved our strategy as we continue to take in data from the market.Working with the Monetization team, we helped create and execute new pricing /packaging strategies. I have been fortunate enough to work with top pricing consultants on several projects. Out of all my responsibilities, I found I have a passion for pricing strategy and it was awesome to work with these teams. Show less

    • Head of Enterprise Sales
      • Jul 2014 - Feb 2015

      After building the first go-to-market motion with media and publishing I set out to verticalize the newly created enterprise sales team.We built out 3 additional verticals with the top 2 market segments. We created industry specific collateral, outbound campaigns and attended their events.

    • Head of Media
      • Jul 2013 - Jul 2014

      Created a startup within a startup to figure out if a verticalized go-to-market motion would provide leverage. I built a cross functional team to attack the media and publishing space, the first vertical, in order to test our theory out. With this approach we validated the optimization market for media companies and began to deeply empathize with their unique challenges.Openers, Closers, Marketing, Success all worked as a team with a tight feedback loop. I was lucky because each member of the group was incredibly talented and was truly focused on building out a media practice within Optimizely. Show less

    • Senior Account Executive
      • Oct 2012 - Jul 2013

      Lead North American Sales efforts and help build a product focused sales team. Developed Ecommerce platform relationships and engaged CRO focused Agencies.Sourced, managed and closed largest deals. Created relationships with top enterprise and Strategic accounts. Top producing rep every quarter and every year. Personally negotiated largest single and multi-year contracts at Optimizely.Mentored and trained Sales Development Reps in order help them progress into an Account Executive Role. Developed and trained Account Executives and provide guidance on pricing strategies. Show less

    • Account Executive
      • Oct 2011 - Nov 2012

      Full cycle sales human with a 1.15M quota while building out the foundation for sales. Reached 400% attainment in 2012.Developed the first sales process in order to create a rapidly scalable sales team. Drove lead generation in order to meet agressive goals for an extremely successful product. Create sales strategies to facilitate the transition of a startup from an early stage to a proven product. Key Responsibilities:• Identify and deploy new technologies for Sales Process• Responsible for the implementation of Salesforce CRM• Drive Lead Generation Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Market Analysis Intern
      • Apr 2011 - Sep 2011

      Develop processes to gather competitive intelligence to drive strategy development and educate sales on marketplace dynamics. Research market conditions and opportunities for growth in order to make recommendations for future product improvements. Utilize Salesforce.com to monitor win/loss causes and analyze market position. Accomplishments: • Developed new Salesforce data entry methods including new objects. • Actively supported C-Level Executives and Product Managers with multiple projects. • Trained and supported Sales representatives and Account Managers. Show less

    • Performing Arts
    • 1 - 100 Employee
    • Ballet Dancer
      • Jul 2003 - Jul 2004

      Professional Ballet Dancer. Professional Ballet Dancer.

Education

  • San Francisco State University, Lam Family College of Business
    BS, Information Systems
  • San Francisco Ballet School
    Classical Ballet
    2002 - 2003

Community

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