Experience

Insight Executive Group (IEG)

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Contractor

  • Aug 2019 - Present



Transport for London

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Contractor

  • Mar 2016 - Jul 2019

  Whilst in this role I delivered complex, high profile and politically sensitive integrated marketing campaigns. These campaigns raised awareness of TfL's role for London’s roads, and improved the response rates of high profile public consultations. Within this role I was accountable for: • Shaping and developing 1-3 year Integrated Marketing campaigns, ensuring alignment with the Mayors transport Strategy and TfL Business priorities • Integrating customer communications and behaviour change priorities for the Elizabeth line, Accessibility, and CR2 Consultation campaigns • Working with channel owners across vast Integrated communications teams, ensuring they contribute to the Integrated plans, while incorporating the overall campaign strategy and direction • Managing integrated campaign budgets up to £5.4m • Developing relationships with external suppliers, media planners and creative agencies, forming ways of working that produce effective marketing campaigns on time and to budget



Immediate Media Co

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Marketing Manager

  • Aug 2014 - Mar 2016

  Supporting the Publisher, I proudly achieved the following while working at Radio Times: • Planned and implemented the marketing campaign for the legendary Radio Times Christmas double issue, including TV campaigns, national press advertising, and digital Christmas countdown, as well as a national retail partnership with Mothercare and Early Leaning Centre • Retail sales were 1.6m copies, with a high response rate to the Christmas Promotion ● Managed commercial partnerships with The Cheltenham Literature Festival to promote 10 live Radio Times reader events, including readings with Sheila Hancock, Tea and Q&A with BBC Radio 4’s The Archers, as well as the Radio Times festival marquee. ● Coordinated a series of sell out reader preview events at The British Museum, The Royal Gallery and Tate Britain



Tes

• United Kingdom
• Education Management
• 400 - 500 Employee

• Marketing Contractor

  • Jan 2013 - Aug 2014

  I managed the commercial marketing team to plan and implement multiple campaigns during a time when the company was sold to private equity groups.. Key achievements were: • Expanding the commercial marketing team and implementing effective, accountable and measurable working procedures • Launching a key premium recruitment service campaign across England and Wales • Briefing creative agencies to refresh print and digital assets for core brand and product campaigns • Project managing various sales and marketing personnel to execute a range of events and incentives that drove tangible record-smashing sales leads



Dennis

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Group Marketing Manager

  • Nov 2008 - Jan 2013

  I looked after the marketing for the Motoring and Fitness brands, developing and communicating the brand values while exploring new partnerships and revenue streams. During my time, I was responsible for: • Managing the Auto Express New Car Awards and Product Awards in print, and online as well as coordinating the events with a challenging budget • Developing partnerships with event organisers to negotiate media partnerships with Le Mans 24 hour races, Goodwood race course, The Vitality Show, Universal Music, Human Race events and Fitness First. I also managed brand representation and activity at industry exhibitions • Developing the evo and Octane brand extensions to become profitable revenue streams for the business (merchandise, travel and events) o For example - Launching a series of “An Evening With” events for Octane magazine – the first being “An evening with Sir Stirling Moss and Murray Walker” at the RAC Club • Supporting the interactive team to launch the first men’s fitness iPad app “abs of steel” • Selected as Marketing Manager on the project team for the launch of Carbuyer.co.uk



Northcliffe Media

• Newspaper Publishing
• 1 - 100 Employee

• Promotions and Marketing Manager

  • Jun 2005 - Oct 2008

  Managing the Marketing plan across eight regional brands, my key objectives were to increase newspaper sales, secure valuable media partnerships and refresh the advertising media kits. Proud achievements were: ● Introducing inaugural Community Matters campaign that engaged local communities directly with issues which matter to them most. Secured £20k financial sponsorship by Procter & Gamble to award to local community groups ● Reducing advertising spend by £78k on previous year while increasing brand awareness (research conducted by JFK NOP) ● Producing fresh, clear and compact sales tool for the advertising teams ● In paper promotions response increased >400%. Online monthly page impressions >100% ● Securing the support of local MPs, Kelly Holmes and other respected figures to support award ceremonies across the county ● Coordinating all aspects of media launches and award ceremonies (three per year)