Experience

Salomon

• France
• Sporting Goods
• 700 & Above Employee

• Global eCommerce Merchandising

  • Jan 2021 - Present

  Annecy, Auvergne-Rhône-Alpes, France International eCommerce content : - Manage brand and ecommerce campaigns, merchandising strategy to optimize customer experience - Manage 2 stakeholders to follow Salomon brand image, guidelines, follow up shooting for our e-commerce - Manage product assets on Global eCommerce websites Global eCom animation : - Create stories, product launches following global merchandising calendar on the different sports - Create eCommerce toolboxes to share to all regions Reporting and… Show more International eCommerce content : - Manage brand and ecommerce campaigns, merchandising strategy to optimize customer experience - Manage 2 stakeholders to follow Salomon brand image, guidelines, follow up shooting for our e-commerce - Manage product assets on Global eCommerce websites Global eCom animation : - Create stories, product launches following global merchandising calendar on the different sports - Create eCommerce toolboxes to share to all regions Reporting and benchmark : - Analyze merchandising performance - Improve customer e-commerce experience Show less



Freelance Marketing and Creative Services

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Freelance

  • Sep 2018 - Oct 2020

  Annecy, Geneva - Brand strategy and creation of brand content, SEM consulting - Website creation, website consulting (customer experience, acquisition), creation of website pages - Website content integration (Magento, Wordpress, Prestashop...), eCommerce strategy - Creation and copywriting of product pages - Google Business Manager - CRM strategy



Chopard

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Brand Digital Marketing Experience Manager

  • Jan 2017 - Jun 2018

  Meyrin, Canton of Geneva, Switzerland - Manage the brand digital strategy developing pilars for all the Digital Touch points. - Develop and share interactive web content to sustain the brand image and storytelling. Create web content brief for the Branding team and follow up on the creation of the web assets to ensure consistency. Responsible for all shootings and digital deliveries - Responsible for the media planning and the budget - Develop the “above the line” user experience on the Chopard websites and… Show more - Manage the brand digital strategy developing pilars for all the Digital Touch points. - Develop and share interactive web content to sustain the brand image and storytelling. Create web content brief for the Branding team and follow up on the creation of the web assets to ensure consistency. Responsible for all shootings and digital deliveries - Responsible for the media planning and the budget - Develop the “above the line” user experience on the Chopard websites and collaborate with the eBusiness manager in improving the down the line transformation funnel. - Manage the CRM strategy : newsletter, loyalty program, customer service - Apply the web best practices in terms of UX, content management and SEO. - Set a long-term planning to anticipate the evolution of digital best practices, staying ahead of UX and digital trends. - Manage the content for marketing campaigns with the digital team. - Track and Report KPIs along the web and web-to-store customer journey, using advanced Analytical tools - Provide detail insights on customer journey and personas for the rest of the Marketing and Communication team. -EMerchandising on all Chopard’s versions with AB testing and tracking - Manage media teams and CRM

• Digital Marketing & Traffic Acquisition Manager

  • Jul 2013 - Dec 2016

  Meyrin - Responsible for the global acquisition strategy and annual media planning, - CRM Strategy, UGC, influencers, affiliate campaigns -Manage corporate marketing digital campaigns: brief, design of pages, copywriting, translations, production, quality control, coordination with subsidiaries, analytics, creation of a cloud - Coordinate the evolution of Chopard’s platforms: Chopard Diary, APP, eCommerce, non eCommerce. - Manage online products strategy : Brand Management… Show more - Responsible for the global acquisition strategy and annual media planning, - CRM Strategy, UGC, influencers, affiliate campaigns -Manage corporate marketing digital campaigns: brief, design of pages, copywriting, translations, production, quality control, coordination with subsidiaries, analytics, creation of a cloud - Coordinate the evolution of Chopard’s platforms: Chopard Diary, APP, eCommerce, non eCommerce. - Manage online products strategy : Brand Management, eMerchandising, cross selling. - Control the website activity with our social platforms partners (Youtube InSearch, Instagram). - Coordinate the execution of digital projects focusing on marketing digital corporate campaigns, digital advertising, analytics - Continue to build Chopard's awareness and manage traffic acquisition strategy - Manage the Ad acitivities and the global budget : SEO, SEA, GDN, YouTube (True View, remarketing, Always On strategy) -­‐> SEO : pilote the keywords strategy, domain strategy -­‐> Coordinate ad campaigns on Google, Yahoo, Baidu, Yandex. Training for Google Adwords certification. Website content manager (English UK/US, German, Spanish, French, Italian, Japanese, Simplified Chinese, Korean, Russian) 7th and 8th in the L2 Digital ranking for Watches & Jewellery (2014-2015) - Update the content following the marketing plan, pilot the integration of new sections, creation of new templates - eMerchandising and emailing - Creation of digital visuals, graphics and design of pages - Adapt international local content (Chinese New Year, White Day, Single Day) : guide local teams - Contribute to the launch of new platforms integration of our blog into the website, optimize the website navigation (UX) and user experience / enhance website usability: navigation, full responsive design / HTML Coordination of photo-video shootings > racing short movies, production of social media images, ladies collection commercials. Manage a webmarketing coordinator since september 2017.



Working Holiday Visa

• Hospitality
• 1 - 100 Employee

• Working Holiday Visa New Zealand

  • Mar 2013 - Jul 2013

  Wellington, New Zealand



SNOWLEADER

• France
• Internet Marketplace Platforms
• 100 - 200 Employee

• Emarketer, Marketing strategy

  • Sep 2012 - Feb 2013

  Annecy In charge of operational marketing off/on-line CRM newsletters Video products production, in charge of photo shoots (winter collection), graphic design on Photoshop Management of the website (Magento), webmerchandising. Creation of seasonal look book (selection of the products, taking photographs, integrating in the back office) Follow up the SEO strategy (key words list, meta datas implementation: meta titles, meta descriptions,image tags) Press Realease, affiliate campaign… Show more In charge of operational marketing off/on-line CRM newsletters Video products production, in charge of photo shoots (winter collection), graphic design on Photoshop Management of the website (Magento), webmerchandising. Creation of seasonal look book (selection of the products, taking photographs, integrating in the back office) Follow up the SEO strategy (key words list, meta datas implementation: meta titles, meta descriptions,image tags) Press Realease, affiliate campaign, partnerships Show less