Experience

The Disruption House

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing

  • Dec 2022 - Present



GeoAfrika

• South Africa
• Commercial Real Estate
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2022 - Present

  • Evolve the business brand identity, brand strategy, and messaging across all touchpoints and channels • Build and execute a marketing strategy for engaging and attracting candidates and/or clients.• Engage internally with the team to develop content• Planning digital marketing strategies• Independently create content and execute communication and marketing strategies • Analyse web and social media campaign performance to optimise future content development and report on the performance and report on it• Maintaining our social media presence across all media channels and manage all paid search and paid social• Lead the execution of the new Brand Comms with clients• Manage all digital comms with clients and potential clients via client Mailers (Mailchimp), updating news/blog on website and social media (Hootsuite)• Manage all third-party agencies• Managing SEO and keyword content on the web and social media; Manage CMS alongside web developer• Writing company profiles and project case studies



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Shopper Marketing Manager

  • Mar 2020 - Feb 2022

  • Lead the Shopper Marketing function for the UK Business.• Responsible for ensuring that McCormick’s brands achieve great standout in-store across the market• Work externally with key retail stakeholders to develop and execute Joint Marketing Plans, and internally with Category,Marketing and Sales colleagues to ensure strong execution of 360-degree plans.• Support the Head of Customer Marketing to deliver the 3-year roadmap• Develop Shopper Marketing Roadmap aligned to Category, Marketing and Commercial plans• Drive Shopper Insight understanding and implementation, both internally and externally• Develop robust process for monitoring ROI of shopper spend• 2 x Shopper Marketing Executive direct reports



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• eCommerce Trade Marketing Manager

  • Oct 2019 - Mar 2020

  Ownership of perfect store on-line.-Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.-Define local perfect store online standards and deploy across e-commerce sales teams.-Translate national brand plans into e-commerce tailored conceptual sells.-Own brand/retailer media planning and activation-Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.-Develop ecommerce specific promotions and packs to accelerate our e-commerce growth-Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization-Serve as the primary liaison between the local brand teams and the local e-commerce sales teams

• Trade Marketing Manager

  • Feb 2017 - Mar 2020

  • Develop local category and customer specific category strategies for Skin and Lip Care Categories• Lead analysis on categories to better action opportunities in the trade• Lead and project manage gate keeping innovation, renovation & brand led growth projects • Track and optimise performance within Customers• Manage and execute customer led activities including publications, point of sale, branding etc.• Manage volume forecast – both sell in and sell out - on a monthly basis liaising with Sales team and Marketing team



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Development Manager

  • Sep 2015 - Dec 2016

  • Develop pricing strategy for Aromat (Foods - Spices) based on competitor insights and marketing mix modelling• Develop superior packaging with R&D for the Aromat relaunch• Lead and project manage gate keeping innovation, renovation & brand led growth projects • Producing communication assets and selecting communication channels with a heavy focus on digital and digital channels.• Create the Brand Development Model taking into account global brands inside and outside Unilever• Track and optimise performance across the 6Ps, particularly product, pack and proposition• Originating and delivering high-quality marketing promotion and thought leadership campaigns - with a strong emphasis on innovative digital engagement.• Building strong partnerships across the global business, including supply chain, R+D, Finance, sales, customer, factory and global teams• Create a range of different content for social media, website, running online marketing campaigns such as banner advertising and consumer engagement drives• Monitor and manage monthly reporting on social media activities to measure brand awareness and monitor competitor activity• 1 direct report (Assistant Brand Manager)

• Assistant Brand Development Manager

  • Sep 2014 - Sep 2015

  Brand Development: Foods: Assistant Brand Manager Robertson’s and Rajah Sept 2014 – August 2015 • Develop superior & sustainable product & packaging with R&D• Develop & evaluate competing concepts & claims• Lead and project manage gate keeping innovation, renovation & brand led growth projects • Producing communication assets and selecting communication channels• Write all briefs and manage relationships with agencies• Track and optimise performance across the 6Ps, particularly product, pack and proposition• Brief, design and develop a whole new social media strategy, presence and website for the rebranding of Robertsons, along with new packaging, product and communication assets, including all online and social media

• Assistant Brand Building Manager

  • Jun 2012 - Aug 2014

  Brand Building: Assistant Brand Manager OMO June 2012 – August 2014 • Create the Brand Marketing Plan and translate it into a detailed in year Operating Plan • Track and optimise performance across the 6Ps, particularly Price, Place and Promotion (e.g. pricing and promotional optimisation, tracking availability and visibility/share of shelf) • Lead the Demand planning process and use output to make dynamic adjustments to the forward plan • Lead and project manage development of innovation/renovation projects and Optimise innovation through tracking• Develop ideas for local activation; channel development; in-store execution along the full shopper journey • Develop Category and Brand Marketing Plans including localising Brand Jobs to be Done • Create local in store activation plans for each channel/customer and leverage POS to increase shopper engagement & purchase intent • Participate in Trade Category Plans with Trade category management • Contribute to Joint Business Planning with key customers• Understand Market Performance and optimise growth plans (e.g. Nielsen data, launch monitors, gains/loss, etc.) • Lead and derive actionable insight from media and digital platforms • Build shopper and customer understanding into all 6P plans• Budget Management



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Junior Brand Manager

  • Feb 2011 - May 2012

  Beiersdorf underwent a massive restructure of the entire SA business over a 6 month period (Dec 2011 – May 2012) which reduced the marketing team by 5 people. I was the only Junior Brand Manager to not be retrenched, however I had started to look elsewhere in the event I could get retrenched and in turn was offered a job at Unilever. • Brand Marketing Plans and Presentations: Category Reviews, Cycle Presentations • Manage all PR with external agency by planning and implementing PR strategy • Control and manage all below the line activities from briefing the agencies to implementation• Assist with all above the line activities from TV schedules to print media to online.• Assist with marketing forecasts with Demand Planning team.• Budget Management • Innovation and Renovation on both Face and Body categories• Conduct monthly performance analysis on the range and performance of support activities



Natures Choice Products

• Customer Marketing Assistant

  • May 2010 - Jan 2011

  Marketing Head Office relocated to Johannesburg – I was offered a promotion to move to Johannesburg but decided to stay in Durban and found a job at Beiersdorf.• Development of brand Plans for the Dealer Owned Brands: Reviewed Market Share, Product Range, Promotion Activations and Timings, Packaging Reviews and Price Evaluations.• Range Reviews in the Retail Channel on Dealer Owned Brands. • Responsible for the customer communication for 3 company brands and 6 Dealer Own Brands in the Retail Cabinet Channel and several brands in the Wholesale and Quick Service Restaurant Channels. Developed Trade Presenters, Product Guides and Portfolio’s, NCP’s first ever co-branded promotion with County Fair and Branded Sales Kits.• Created and implemented an Internal Marketing drive for the company which communicated internal success stories and interesting facts about each department. • Responsible for the organisation, planning and management of customer tradeshows. Sourced the merchandise and branding for the tradeshow, was noted to be one of the best stands at the Shoprite Checkers Tradeshow 2010. Approached by a new customer President Hyper to supply them with our premium brand.• Lead the sourcing, quoting and delivering of company merchandise, stationary and branding and other elements requiring printing or production



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Junior Account Executive

  • Jun 2009 - May 2010

  Marketing Research Executive: • Worked on some of South Africa’s biggest brands namely, Sara Lee, GSK, MTN, Kellogg’s, Nokia, Avusa Media Top Brands Survey and Milady’s• Responsible for the design of questionnaires and discussion guides, consolidation of research findings, analysis of client data in providing strategic decisions on their brands.• Analysis worked on: Brand Equity, Purchasing Behaviour, Brand Loyalty, and Consumer Need states which provided me with an enhanced understanding of the various aspects and needs of clients and their brands.• Research Software worked on: Conversion Model™ and NeedScope ™• Presented research findings to Client and identified ways of incorporating these findings in their brand strategies.• Was the first Junior Research Executive to present to Client and this was on Meltonian Shoe Polish for Sara Lee.• Wrote the proposals and presentations for client: Sourced alternative ways of researching client’s needs and identifying methods of approaching their objectives in the most cost effective way and presenting these to client.• Project Management: Ensuring that clients deadlines were met, product samples received on time, ensured that respondents were identified and data was captured correctly and on time.