Experience

LABORATOIRE NATIVE

• France
• Cosmetics
• 200 - 300 Employee

• Global Product Manager

  • Feb 2022 - Present



Kao Corporation

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Mar 2021 - Feb 2022

  Skincare (Bioré) & Haircare (John Frieda)

• • Feb 2018 - Mar 2021

  Mass market industry - France*Elaboration and implementation of the brand development strategy in France: management and adaptation of NPDs launches, analysis of the brand performances (sell-in and sell-out), optimization of the core business, definition of the promotional plan in liaison with the Category Manager, management of forecasts and obsoletes.*NPDs launches management: benchmarks, competition study, influence and negotiations with International Marketing located in the USA and with the European BCBU based in London (packaging, formula, wording, concept, portfolio optimization). Definition of the price positioning, control of the profitability, calculation of margins.*Definition, planning and execution of the ATL activities, including local marketing assets. Management of brand sponsorship & partnership agreements together with local agencies, ensuring adherence to global brand equity and local strategy. * Development and implementation of the marketing campaigns and of the digital, media, TV/OLV, sampling and influence local strategy in line with business, net sales and marketing objectives.*Budget and P&L brand management on the marketing side.*Customer and sales force support: preparation of retailer meetings presentations and introduction to major retailers. Marketing presentations to the sales force.* Monitoring of the regulatory framework.*Management of an intern. Show less

• • Nov 2016 - Feb 2018



Sisley Paris

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Skincare Product Manager Assistant

  • Sep 2015 - Oct 2016

  * Product Development: concepts conception, packagings and formulas development with laboratories and packaging development teams * Performance and market trends (Sell-In and Sell-Out) analysis with strategic recommandations * Participation in the 360° launch development: external and internal communication and merchandising guidelines * Sales and training tools development * Digital content management : writing of Facebook posts and newsletters * Budget and invoices management * Product Development: concepts conception, packagings and formulas development with laboratories and packaging development teams * Performance and market trends (Sell-In and Sell-Out) analysis with strategic recommandations * Participation in the 360° launch development: external and internal communication and merchandising guidelines * Sales and training tools development * Digital content management : writing of Facebook posts and newsletters * Budget and invoices management



LVMH Fragrance Brands

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Make-up Product Manager Assistant - Givenchy

  • Mar 2015 - Sep 2015

  * Product Development : Eyes, Brows and Foundation segments * Concepts and storytelling conception * Franchises' performance and market trends (Sell-In and Sell-Out) analysis * Cases, range of shades and colors, and formulas development * Management of products' packshots and model visuals * Participation in the 360° launch development: communication, merchandising and corporate guidelines * Sales and training tools development * DNA leaflets development for the brand Givenchy Le Makeup Show less



Provalliance

• France
• Consumer Services
• 100 - 200 Employee

• Brand Manager Assistant Jean Louis David - Fabio Salsa - Coiff&Co - Interview Coiffure

  • Jun 2013 - Dec 2013

  * Set-up of the marketing planning and development of commercial operations * Product development: mix-marketig, concepts, formulas, packaging designs, labels * Supervision of professional partnerships * Management of relations with franchises * Elaboration of sales and promotions tools : point-of-sales advertising, e-mailing etc. * Benchmarks and competition's study * Set-up of the marketing planning and development of commercial operations * Product development: mix-marketig, concepts, formulas, packaging designs, labels * Supervision of professional partnerships * Management of relations with franchises * Elaboration of sales and promotions tools : point-of-sales advertising, e-mailing etc. * Benchmarks and competition's study



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Student Brand Manager

  • Jan 2013 - Jul 2013

  Student brand manager on the several university campuses of Reims * Organisation of major events for the brand, such as the Red Bull Balle aux Prisonniers in Reims (500+ participants) * Operations of communication to implement the Red Bull spirit in campuses * Networking to opinion leaders in the different universities * Commercial and marketing field support: creation of buzz animations on campuses in line with the brand image, animation of the several ranges of the brand (Red Bull Energy Drink new tastes and sugar free editions) Show less



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales Assistant

  • Jun 2012 - Sep 2012

  * Creation of loyal relations with international and local clients * Promotion of the products giving high quality service * Advices and sales of products in English : ready-to-wear, leather goods, costume jewelry * Creation of loyal relations with international and local clients * Promotion of the products giving high quality service * Advices and sales of products in English : ready-to-wear, leather goods, costume jewelry



Maison 123

• France
• Textile Manufacturing
• 100 - 200 Employee

• Sales Assistant

  • Jun 2010 - Jul 2010

  Advices and sales of premium clothes for the retail brand 1.2.3. Advices and sales of premium clothes for the retail brand 1.2.3.