Brand Manager

• May 2021 - Present

Responsible for the distribution of several external publishers (Bombyx, Kyf Edition, Kosmos, Hans Im Glück), or internal studio (Access+, Lookout).Iconic products : Catan and Carcassonne rangesIN CHARGE OF THE RELATIONS WITH PUBLISHERS Contact point between publishers and Asmodee teams Board games ambassador internally (for new releases & the catalog)Support and advice on development, art direction, target and price of new games to comeManagement and follow-up of contractsReporting on market performancesPRODUCT FOLLOW-UPSelection and presentation of new products to the purchasing committee, then to the internal sales teamDefinition of the distribution strategy of the board gamesManagement of product listing (creation of articles and follow-up of the product life cycle)Calculation of margin / P&LDefinition and management of the product life cycle (from launch to end of life management)Sales forecasts, sales follow-up, stock supervision and necessary restockingPRODUCT MARKETING ACTIONSEstablish communication/marketing plans for each new product launchElaboration of marketing budgets in collaboration with the managerProposal and coordination of actions for the board games in the portfolio according to the objectives and the budget: Integration in Trade promotion, event representation, push via marketing campaigns, communication on social networks…Reporting of campaigns and actionsE-COMMERCECreation of online stores for different brands: Amazon, Cultura, Ludendo, Leclerc, Cdiscount... Management of e-commerce media campaigns at the end of the yearClassification of catalog titles to optimize the consumer path

Trade marketer France & Benelux Digital & e-commerce

• Aug 2018 - May 2021

In charge Trade Marketing for all physical and digital Warner Bros Home Entertainment releases including all Games, Home Video New Release- and Catalog titles.• Developing and monitoring sales data tools for the entire Warner Bros. portfolio across multiple digital and e-commerce accounts.• Creating trade marketing strategies for hypermarkets and specialized retail (Fnac, Cultura, Mediamarkt, Bol.com…).• Defining the Digital EST/VOD strategy for key accounts (Pathe Thuis, Rakuten TV, iTunes…)• Forming and executing promotional activations with set KPIs, tracked with partner data.• Responsible for the creation of retailer specific SKUs, co-advertisements, events, and meetings.

Junior Brand Manager

• Aug 2017 - Aug 2018

Brand image and Identity management across the Les Produits Carrefour portfolio (+ 4,500 products) through physical & digital channels. - Taking part of the new Strategy development for the brand - Analyzing the performances of the new packaging: Location in store and impact on the sales- Tracking the sales with Mandala Tool- Launch of the new co-creation project between Carrefour and its customers - Management of qualitative and quantitative consumers studies (concept test, pre-test, packaging test)- CRM and animation of the website (creation of product pages, photoshoots, etc.) - Monitoring 360 communication campaigns (Digital, Print, POS…)Final project: Does the co-creation has an impact on the brand image?

Assistante Marketing, Communication & Digital

• Sep 2016 - Aug 2017

DIGITAL - Monitoring the development of the new Home Connect application on the French market- Updating the product Pages on our website- Writing and sending of internal, B2B and B2C newsletters with SmartfocusMARKETING- Define the Trade strategy and promotional activations - Benchmarking the competitors offers- Tracking the sales and identifying the best practicesCOMMUNICATION- POS management in collaboration with the creative agency (Brief & follow-up of the assets)- Translating and adaptating the different communication assets (TV spot, Print, PR, Folders..)Final Project: Glocalization; where is the best compromise between standardization and localization of their activities through different territories?

Project Manager: Communication

• Sep 2015 - Sep 2016

- Identifying the key moments for communication - Preferred contact between the company and the event agencies- Development and follow-up of the communication elements- Project management and animation for internal events (up to 2,000 persons) - Identifying the key moments for communication - Preferred contact between the company and the event agencies- Development and follow-up of the communication elements- Project management and animation for internal events (up to 2,000 persons)

Project Manager Advertising

• Apr 2015 - Sep 2015

- Analysing our contest and the impact on the brand image & sales - Help for the creation of new communication strategies for food Brands (Henaff, Pavillon France)- Managing projects in collaboration with clients and our internal creative team- Follow-up the developpment of various communication tool : Print, Radio spot, PR..- Benchmarking the food market with Adscope (Kantar Media tool)- Help for the Brand review of Pavillon France (quantitivative & Qualitative consumers studies)

Assistant Communication & Event

• Feb 2015 - Feb 2015

- Organize the new edition of the Even- Contact with the different partners - Setting up of a Local media plan - Analyzing the results and the PR impact for the event - Organize the new edition of the Even- Contact with the different partners - Setting up of a Local media plan - Analyzing the results and the PR impact for the event

Project Manager : Communication and Event

• May 2014 - Jun 2014

Cultural festival : Music / theater/ Dance / Song around celtic Culture - Community Manager (Facebook / Twitter) - Website Update and contests monitoring- In charge of promotionnal events : Cultural meetings, animation / blind test in bars- Communication campaigns for hiring new volunteers- Organization of the volunteers missions Cultural festival : Music / theater/ Dance / Song around celtic Culture - Community Manager (Facebook / Twitter) - Website Update and contests monitoring- In charge of promotionnal events : Cultural meetings, animation / blind test in bars- Communication campaigns for hiring new volunteers- Organization of the volunteers missions

Journalist Assitant

• Mar 2013 - Mar 2013

- Support in the press conference - Taking notes for the Tribunal judgements - Support in the press conference - Taking notes for the Tribunal judgements

Journalist Assistant

• Feb 2013 - Feb 2013