Editorial Director

• Apr 2023 - Present

Site Marketing & Content Specialist

• Jan 2023 - Apr 2023

Responsible for delivering Levi’s digital content experiences for eCommerce, supporting the Head of Creative Studio in delivering best in class content to elevate consumer experiences on www.levi.com. I managed Levi’s e-commerce content and storytelling across the North Cluster of Europe and was responsible for the management of the ContentStack CMS. Working closely with cluster and cross functional teams, my key responsibilities included: - Digital content management for the Levi’s brand - Driving a localized experience on levi.com - Analytics and content optimisation: leveraging consumer insights, website analytics and business intelligent tools (Contentsquare) to optimize content and communication to agreed KPIs; weekly reporting of content performance Show less

Freelance Marketing Consultant

• Sep 2020 - Jan 2023

Marketing Manager

• Dec 2020 - Aug 2021

Rethinking fashion, with the planet in mind. We make beautiful, quality garments from materials that already exist. Gender neutral in design, our clothing offers both casual practicality and uniqueness. Created by French fashion industry veterans who have a deep love for design, we believe that high-end, sustainable items shouldn’t compromise on style. Made entirely from recycled fibers and with zero carbon emissions, our collection is designed to look good on you and the planet. Learn more at https://paradisperdusnyc.com Show less

Freelance Marketing Manager

• Aug 2020 - Aug 2021

The Marketing Director is responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our Romano Import’s brand portfolio. - Plan and execute a marketing and communications strategy for the organization and for new and existing products or services - Oversee the implementation of the marketing strategy - Brand strategy development: responsible for overall branding and brand image - In coordination with upper management, set and administer an annual marketing budget (manage and measure marketing campaign costs) - Create and manage a calendar for campaigns and events - Guide the day-to-day activities of the marketing team and social media management (i.e., developing promotions with social media) - Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary - Creation of marketing materials - Manage and refine the company’s and brands’ social media presences - Identify new business opportunities and potential customers. Show less

Marketing Manager - Product Development

• May 2019 - Dec 2019

As part of the European Marketing and Creation team based at the company's headquarters, my mission is to develop customized product offers for a portfolio of strategic clients, and to manage the project teams: - Ines de la Fressange Parfums Paris - ICI PARIS XL : Intimacy, Scento, Only You, The Perfumist Present a strategic vision of the category (perfume, skincare, make-up, body and home fragrance) Designing the offer : - Creation of the concept and brief for the design teams, perfumers, laboratory, development-purchasing teams. - Definition of the offer in collaboration with the sales and development-purchasing teams - Present the offer to the clients with all the necessary tools (boards, models, perfume submissions, textures, ...) - Follow the offer development in collaboration with the entire internal project team and all our external partners. Show less

Project Manager - 360° Campaign Development

• Jun 2018 - May 2019

Development Project Manager Multi-category 3 axes : Skincare, Make-up, Perfumes - Project management: coordination of teams in the development of 360° communication for new launches (Marketing, Artistic Direction, PR, Digital, Production, VM/Merchandising, Purchasing, etc.), anticipation and absorption of delays. - Crisis management: communicating alerts to management and respective teams, building action plans in response to crises. - 360° development planning of the launch plan according to the complexities of the campaigns. - Continuous process improvement: analysis and synthesis of planning performance, improvement proposals and implementation of new processes. Show less

Marketing Manager - Licenses Product Development

• Jul 2017 - Jan 2018

- Multi-category 3 axes: Perfumes, Eyewear, Children's Ready-to-Wear - Product Marketing: Collection development: update of the development monitoring tools, meeting preparation and follow-up, press and commercial releases. - Merchandising: Preparation of sales supports: creation of sales briefs and sales books, product training sheet construction and implementation, competitive intelligence, price and sales analyses, showroom management (Chloé brand representative). - Digital: E-commerce briefing, product description writing in English & French, product shooting preparation and coordination, online publishing follow-up. Show less

Marketing Manager - Lancôme Skincare

• May 2015 - May 2016

-Coordinate and prepare materials for all marketing presentations to senior management, retailers and sales meetings (Data Project Management, Order Form preparation, etc) -Assist in the review and interpretation of product and consumer research data, as well as assist placement of large consumer market tests -Assist in product concept brainstorming: names, positioning, claims, etc. -Product launch and competitive tracking -Field Force mailings (special events, new products, etc.) -Maintain brand files, chrono’s and promotional files -Issue, track and follow up on all Creative Service Requests (CSR’s) and Brand Marketing Decisions (MD’s) and/or revisions Show less

Customer Consultant

• Feb 2015 - May 2015

-Provide exceptional customer service while striving for satisfaction of all clientele -Effective teamwork ability inciting the team to achieve target goals -Consultative selling skills while remaining passionate and professional -Provide exceptional customer service while striving for satisfaction of all clientele -Effective teamwork ability inciting the team to achieve target goals -Consultative selling skills while remaining passionate and professional

Translation and Research Internship

• Jan 2015 - May 2015

For the past ten years, Catholic Relief Services (CRS) and Villanova University have engaged in a partnership where various academic departments offer their skills in order to support and participate in CRS’s projects. A new collaboration with the Madagascar office has recently been established and will focus on the water infrastructure aspect of CRS’s operations. CRS-MG was recently awarded a $38 million and 5-year U.S grant in order to develop the island’s water supply and sanitation systems (‘Fararano’ project). As part of this new partnership between CRS-MG and Villanova University, a Service Learning Course internship was offered during the spring semester of 2015 in order to contribute to this project. A large portion of the course is dedicated to the translation of various materials, from English to French, and vice versa. By translating materials from a past CRS project in Madagascar (RANO HP) from French to English, we are helping to raise additional money for the program by making available in English a past report as a way to raise awareness and motivate donors to contribute. During the second half of the semester, we translate the Villanova engineers’ water supply system designs from English to French for local engineers in Madagascar to implement. The process of translating requires efficiency and time-management (as well as respecting weekly deadlines), cooperation and teamwork, and great accuracy and attention to detail. Beyond the translational aspect of the course, this internship also requires intensive research on Madagascar’s history and culture. I often present my work to the class, allowing me to practice both my oral and written communications skills in both languages. This introduction to a new culture, as well as understanding CRS’s technical and ethical approaches, has taken the form of an independent research portfolio, which is greatly enriching and complementing my experience. Show less

Dental Assistant

• Jun 2010 - Aug 2014

Provided aid to Dr. Robert L. Tentler, D.D.S. during dental operations -Assisted dental chair-side using fourhanded dentistry -Cleaned and prepared rooms, disinfected utensils -Met and treated patients -Experience using Dentrix dental software Provided aid to Dr. Robert L. Tentler, D.D.S. during dental operations -Assisted dental chair-side using fourhanded dentistry -Cleaned and prepared rooms, disinfected utensils -Met and treated patients -Experience using Dentrix dental software

Translator

• Apr 2014 - May 2014

Translation of e-learning platform for the Faculty of Theology at Université Catholique de Lille from French to English. Translation of e-learning platform for the Faculty of Theology at Université Catholique de Lille from French to English.

Communications Internship

• May 2010 - Aug 2010

Attended and aided in the organization of the successful re-election campaign events. -Petitioned referendums and delivered files -Solicited volunteer work from interested individuals -Organized portfolios and managed press information regarding the governor Attended and aided in the organization of the successful re-election campaign events. -Petitioned referendums and delivered files -Solicited volunteer work from interested individuals -Organized portfolios and managed press information regarding the governor