Juliet Wanjiru
Head of Ecommerce at Lipa Later Group- Claim this Profile
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Bio
Maureen Kagendo
Juliet has been at www.sky.garden been my right hand man in the marketing department! Her dedication and keenness while interpating overall strategy to execution is remarkable. I see her as a self driven proffesional who will is willing to take the initiative to follow up with the leaderiship teams and fellow team members for a clear understand of deliverables while setting realistic goals that are achievable.
Susan Mungai
It’s my absolute pleasure to recommend Juliet as a Marketing Manager and content Manager. For the past 9 months, i have worked one on one with her. I thoroughly enjoyed my time working with Juliet, and came to know her as a truly valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she is an impressive manager who pushes you on the right direction and is always ready to listen and kind with her responses. Her knowledge in content creation and expertise in creating killer marketing strategies was a huge advantage to the entire business. She put this skill set to work in order to achieve month on month campaigns. Along with her undeniable talent, Juliet has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other colleagues. Without a doubt, I confidently recommend Juliet to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization.
Maureen Kagendo
Juliet has been at www.sky.garden been my right hand man in the marketing department! Her dedication and keenness while interpating overall strategy to execution is remarkable. I see her as a self driven proffesional who will is willing to take the initiative to follow up with the leaderiship teams and fellow team members for a clear understand of deliverables while setting realistic goals that are achievable.
Susan Mungai
It’s my absolute pleasure to recommend Juliet as a Marketing Manager and content Manager. For the past 9 months, i have worked one on one with her. I thoroughly enjoyed my time working with Juliet, and came to know her as a truly valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she is an impressive manager who pushes you on the right direction and is always ready to listen and kind with her responses. Her knowledge in content creation and expertise in creating killer marketing strategies was a huge advantage to the entire business. She put this skill set to work in order to achieve month on month campaigns. Along with her undeniable talent, Juliet has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other colleagues. Without a doubt, I confidently recommend Juliet to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization.
Maureen Kagendo
Juliet has been at www.sky.garden been my right hand man in the marketing department! Her dedication and keenness while interpating overall strategy to execution is remarkable. I see her as a self driven proffesional who will is willing to take the initiative to follow up with the leaderiship teams and fellow team members for a clear understand of deliverables while setting realistic goals that are achievable.
Susan Mungai
It’s my absolute pleasure to recommend Juliet as a Marketing Manager and content Manager. For the past 9 months, i have worked one on one with her. I thoroughly enjoyed my time working with Juliet, and came to know her as a truly valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she is an impressive manager who pushes you on the right direction and is always ready to listen and kind with her responses. Her knowledge in content creation and expertise in creating killer marketing strategies was a huge advantage to the entire business. She put this skill set to work in order to achieve month on month campaigns. Along with her undeniable talent, Juliet has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other colleagues. Without a doubt, I confidently recommend Juliet to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization.
Maureen Kagendo
Juliet has been at www.sky.garden been my right hand man in the marketing department! Her dedication and keenness while interpating overall strategy to execution is remarkable. I see her as a self driven proffesional who will is willing to take the initiative to follow up with the leaderiship teams and fellow team members for a clear understand of deliverables while setting realistic goals that are achievable.
Susan Mungai
It’s my absolute pleasure to recommend Juliet as a Marketing Manager and content Manager. For the past 9 months, i have worked one on one with her. I thoroughly enjoyed my time working with Juliet, and came to know her as a truly valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she is an impressive manager who pushes you on the right direction and is always ready to listen and kind with her responses. Her knowledge in content creation and expertise in creating killer marketing strategies was a huge advantage to the entire business. She put this skill set to work in order to achieve month on month campaigns. Along with her undeniable talent, Juliet has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other colleagues. Without a doubt, I confidently recommend Juliet to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization.
Credentials
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The Fundamentals of Digital Marketing
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024
Experience
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Lipa Later Group
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Kenya
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Financial Services
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1 - 100 Employee
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Head of Ecommerce
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Aug 2023 - Present
Responsible for achieving key performance indicators ensuring the online business meets revenue goals.Manage all outside web development partners: manage budgets, set goals, monitor and report on performance, manage timelines and prioritization, develop and manage web development/marketing calendar and report on updates regularly to management.Provide expertise on current digital marketing and ecommerce best practices; put insights into action.Analyze engagement and shopper data to enhance site merchandising strategy, defining best practices to deliver highest conversion rate and repeat visitors on both mobile and desktop.Responsible for establishing, managing and reporting on plans to improve site metrics by increasing conversion, Average Order Value, and other KPIs.Use data analytics to track performance to goals and identify opportunities for business development across segments of the companyOversee monthly performance results in order to analyze and give recommendations. (sales data, product sales, consumer data, Google Analytics).Work with stakeholders to drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging consumer experience throughout their journey on the website.Define content marketing strategy for the website and lead in execution of digital assets to drive site traffic and on-site conversionManage UX/UI Designer and website developers to continuously improve the website with a focus on the mobile experience as well as adding new functionality. Show less
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Marketing Manager
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Nov 2022 - Sep 2023
Spearhead and orchestrate end-to-end marketing initiatives encompassing product marketing, performance marketing, social media marketing, and partnerships to achieve remarkable results.Employ meticulous tracking and analysis of key metrics to drive customer acquisition, revenue performance, and customer retention, while leveraging data insights to optimize campaigns and enhance business metrics.Collaborate seamlessly with cross-functional teams to enhance website functionality and optimize user experience, significantly boosting conversion rates.Innovate captivating and informative content, including blog posts, videos, and social media posts, to bolster marketing initiatives and foster unrivaled customer engagement.Devise and implement targeted marketing campaigns utilizing email marketing, social media advertising, and referral programs to attract new customers and retain existing ones.Conduct regular analysis of marketing metrics and customer data, leveraging findings to make informed decisions and continuously track the success of marketing initiatives.Demonstrate strong financial acumen in managing the marketing budget, ensuring cost-effective measures and maximizing return on investment.Foster robust collaboration with other departments such as product, technology, and sales to align marketing initiatives with overarching business objectives.Harness the power of cutting-edge marketing tools and platforms, incorporating SEO and growth marketing techniques for impactful campaign activation.Foster a growth mindset and culture of experimentation, relentlessly prioritizing and implementing growth experiments to unlock unprecedented opportunities. Show less
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Purple Elephant Ventures
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Kenya
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Travel Arrangements
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1 - 100 Employee
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Venture Builder
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Sep 2022 - Oct 2022
Propel the development and realization of groundbreaking startup ideas, providing strategic guidance and supporting the creation of robust business models and go-to-market strategies. Nurture a culture of innovation and attract exceptional talent, recruiting and collaborating with entrepreneurs and engineers to strengthen the startups Offer invaluable mentorship, guidance, and coaching to early-stage entrepreneurs and teams, empowering them to navigate the challenges and complexities of building successful startups. Architect go-to-market strategies that facilitate rapid scaling for startups, ensuring their accelerated growth and market domination. Show less
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Sky.Garden
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Kenya
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Aug 2022
Galvanize exponential growth and profitability through the creation and application of highly effective marketing plans, yielding exceptional outcomes.Pioneered and executed 12 groundbreaking communication and brand strategies, propelling monthly traffic by over 100% and fueling a substantial increase in the customer base, resulting in a 25% MoM revenue surge.Crafted ingenious out-of-home and digital media strategies, resulting in substantial monthly website traffic escalation.Pioneered the integration of social commerce into the Sky.Garden merchant app, empowering merchants to amplify their product visibility and drive revenue growth.Orchestrated strategic media investments for merchant acquisition campaigns and on-site activations, fueling a remarkable 20% expansion in the new merchant base. Show less
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Lead Digital Content Creator
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Jan 2020 - Dec 2021
Led a dynamic SEO team in driving a substantial increase in organic website traffic through ingenious link building, exhaustive keyword research, and meticulous website optimization.Conceptualized, developed, and flawlessly managed paid digital marketing campaigns across diverse platforms such as AdWords, Instagram, and Facebook, yielding exceptional results Conducted rigorous A/B testing, elevating the conversion rate of landing pages across the organization to unprecedented levels.Orchestrated highly effective content calendars on a monthly basis, propelling conversion rates and driving exceptional business growth.Scheduled, optimized, and reported on all social media campaigns, fostering unparalleled engagement with users through engaging giveaways and compelling event promotions, resulting in a 2X increase in the company's following. Show less
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Community Manager
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Dec 2018 - Dec 2019
Pioneered exceptional customer service improvements, reducing average chat wait time from 120 to 60 seconds through optimized processes and the seamless integration of chatbots on WhatsApp, effectively elevating customer satisfaction.Engineered robust discounting and special promotions strategies, significantly increasing sales from priority categories and driving business growth.Cultivated an impressive increase in social media following and engagement, leveraging strategic communication approaches to propel growth from 13k to 20k followers. Established enduring relationships of trust with customers through open and interactive communication, fostering an exceptional brand reputation Show less
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Customer Relations Manager
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Sep 2017 - Nov 2018
Developed and executed key objectives for the call center's day-to-day operations, ensuring seamless performance and exceptional customer service.Conducted effective resource planning, maximizing the productivity of personnel and technology to achieve optimal operational efficiency.Collected and analyzed critical call center statistics, driving continuous improvement efforts and consistently surpassing performance metrics.Recruited, coached, and provided comprehensive training to personnel, elevating the overall customer service standards to extraordinary levels.Evaluated performance using key metrics such as accuracy and call-waiting time, consistently achieving outstanding results. Show less
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Copier Force Nairobi
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Nairobi, Kenya
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Sales And Marketing Representative
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Jan 2017 - Oct 2017
Excelled in delivering exceptional customer service experiences, expertly handling incoming calls, responding to customer queries, and warmly welcoming visitors to the office. Demonstrated a flair for accounting, ensuring meticulous tracking of the company's debt. Leveraged outstanding sales and marketing skills to promote diverse company products, effectively driving business growth. Showcased creative prowess in designing captivating posters for advertising new products and enticing promotional offers. Show less
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Education
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2015 - 2018
Africa Nazarene University
Diploma Business Management, Business Administration and Management, General -
2019 - 2020
Udemy E-learning
Acumen leadership workshop, Educational Leadership and Administration, General -
2019 - 2019
Udemy E-learning
Certificate Mastery in Customer Service, Customer Service Management -
2019 - 2019
Udemy E-learning
Certificate in business analysis fundamentals, Business Administration and Management, General -
2020 - 2020
Udemy E-learning
Certificate in Content Marketing, Marketing -
Africa Nazarene University
Bachelor of Business Administration - BBA, Business Administration and Management, General
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