Marketing Communications Specialist

• Mar 2023 - Present

- Guiding a family business through a transition following a split, involving rebranding and audience rebuilding. - Overseeing website development to enhance user experience and engagement. - Crafting compelling e-blasts to drive customer engagement and sales. - Telling the story behind the rugs, championing the rug weavers & artisans; spotlighting the company's mission to support handmade rugs - Managing PR initiatives to enhance brand visibility and reputation. --> Finding designers to design a rug collection that will be woven by women weavers in Afghanistan through ACEBA, a nonprofit under the USAID umbrella. - Producing engaging social media content to foster audience interaction. - Ensuring SEO-friendly copy for the upcoming website by conducting in-depth keyword research. Show less

Co Founder

• Sep 2015 - Present

Bootstrapped Bébé Voyage with investment from friends and family Developed worldwide community of traveling parents (21,000+) across 10 countries Managing team of 20+ volunteers based around the world on product, community, and editorial Working with community ambassadors, experts, and writers to produce website content and grow the network across Facebook, Instagram, and getting featured in media outlets such as Scary Mommy, The New York Times, The Wall Street Journal, Travel Pulse Drove partnerships with Disney, LastMinute.com, BabyZen Yoyo and many niche travel products Researched and worked with UX designers and developers to produce mockups for iOS and Android app Show less

French Teacher and Ambassador

• Mar 2021 - Aug 2023

Digital Marketing and Communications Manager

• Dec 2021 - Apr 2023

Brought fresh perspective and fostered a collaborative work environment by encouraging strategic thinking and promoting idea-sharing among team members, resulting in more impactful and creative marketing efforts. Exceeded marketing KPI and expanded the organization’s reach to global audience of educators, driving growth to 40K+ followers through strategic planning and resourceful execution. Developed and executed comprehensive communication strategies for app and website relaunch, resulting in increased user engagement. Optimized SEO editorial strategy through long-tail keyword research to capture and convert teachers searching for SEL activities while ranking for valuable niche searches. Bridged gap between marketing and educator community, revitalizing Facebook group and developing strategies to engage the community and increase social media impact. Show less

Sales, Marketing, and Business Development

• Sep 2021 - Jan 2022

Strategic Advisor -- Product Development

• Aug 2021 - Jan 2022

Investor Relations

• Jan 2020 - Jan 2022

https://www.prairie-hill.com https://www.prairie-hill.com

President

• Oct 2017 - Jan 2022

Ever been told that your casserole was to die for or that your graphic design skills were the bomb? Whether you’re the baby whisperer or the office whizz. CEO of your own household or the CEO of your own business. Earn something wonderful for being you. Ever been told that your casserole was to die for or that your graphic design skills were the bomb? Whether you’re the baby whisperer or the office whizz. CEO of your own household or the CEO of your own business. Earn something wonderful for being you.

Content Strategy and Marketing

• Oct 2014 - Jan 2022

Working as a Content Strategist and Social Media Consultant for a number of clients including VeronicTravel (luxury travel agency), ESCP Europe (business school), Afghan Artisan Rug Pop-up. Developing and executing content strategy for new website, writing website content in English and in French, creating and publishing content for newsletters and social media. Working as a Content Strategist and Social Media Consultant for a number of clients including VeronicTravel (luxury travel agency), ESCP Europe (business school), Afghan Artisan Rug Pop-up. Developing and executing content strategy for new website, writing website content in English and in French, creating and publishing content for newsletters and social media.

Content & Media Manager

• Jul 2012 - Aug 2015

Promoted to manager in less than a year and managed a team of two. Created audience-focused digital and social content strategies and produced on and offsite content (including visual and interactive graphics, apps) for clients in the travel, fashion, automotive, financial and retail sectors. Led media outreach by developing relationships with journalists and bloggers, and working across the Dentsu Aegis network to create holistic media strategies with sister agencies. Assisted team director in establishing and growing the content team– a new business area for iProspect – by developing new products (social outreach, copy, graphics, apps, video) and relevant pricing structures. Created guidelines, briefs and processes for freelance and in-house editors and producers. Wrote and edited for major local and national publications. Show less

Project Consultant

• Dec 2011 - Jul 2012

The Vision Network is a network of professionals specialising in multi-platform content, community-building and representation - working with our clients from brief through to execution to both understand and engage with their key audiences. Currently, I am consulting on two projects. The first project is with Comment:Visions, a partnership between euronews and European Voice sponsored by Shell, where I help project manage and populate the online forum. As a researcher, I comb newspapers, search the web, and travel to conferences to connect with professionals in business, academia, government, NGOs, and media. I upload content to the website, and develop our team’s profiles in social media. The second project I am consulting on is with Seymourpowell, a leading global design and innovation company, where I am currently creating a forum which will explore the views of thinkers, innovators, decision-makers, and professionals about possible solutions to making the world better by design. Show less

Digital Content Curator

• Mar 2011 - Dec 2011

• Reframing collection of online content by creating overarching digital strategy with Content Strategy Director • Creating context by picking evergreen and timely content to make site alive and relevant • Serving as a guide on social media communities (Twitter, Facebook, LinkedIn) by proposing topics, setting tone, and generating conversation, and calling onto community leaders to advocate and socialize content • Working with editors and marketers to produce content around events and features to create dedicated fans • Developing online brand communities through blog outreach • Creating and generating content for M&M blog and Right Brain, Left Brain blog for Cream Global - Examining traffic patterns to identify trends on which topics users are coming back to and staying longer Show less

Business Development

• Oct 2010 - Feb 2011

As part of my masters degree at ESCP Europe, my internship at Universal McCann comprised of : • Developing social media strategy particularly with Twitter • Producing consumer analysis reports and writing PR articles • Participating in brain storming sessions with Ideation team – developing ideas for media campaigns (i.e., Goodyear, Windows 7) • Writing a PR piece about social media and the over 55s, which appeared in Brand Republic. http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1046484/silver-surfers-social/ Show less

Adjunct Professor

• Sep 2009 - Dec 2009

Teaching “French for Communication” -- introductory French language and culture course. Teaching “French for Communication” -- introductory French language and culture course.

English Teacher

• Oct 2008 - Mar 2009

Taught English in Thai secondary public school – helping prepare students for an increasingly global economy. • Taught 18 classes of 50 students once a week. • Prepared lesson plans. • Advised students during school hours. • Kept a blog of teaching experience and travels throughout Southeast Asia. Taught English in Thai secondary public school – helping prepare students for an increasingly global economy. • Taught 18 classes of 50 students once a week. • Prepared lesson plans. • Advised students during school hours. • Kept a blog of teaching experience and travels throughout Southeast Asia.

Production Coordinator

• Apr 2008 - Sep 2008

• Was the point of contact for my department and the rest of the company. Dealt specifically with creative (journalism, graphics, editors), business, and legal departments.• Assisted in managing VC2 online page in managing current content. • Managed VC2 (Viewer Created Content) media from development to air. • Reported daily pipeline reporting.• Traveled to Egypt and France to develop contacts abroad to expand the VC2 network to create/stimulate demand for a global expansion.• Work on partnership deals to expand global network distribution and online presence.• Pitched story idea that turned into first VC2 half-hour show. Show less

Production Assistant

• Sep 2007 - Sep 2008

• Collected and oversaw VC2 graphic elements.• Tracked and ingested all media and related documents. • Handled all administrative duties for VC2 Department including travel arrangements, organizing meetings, expense reports, scheduling interviews, tracking candidates.

Development Coordinator

• Oct 2006 - Aug 2007

Assisted producer in development research. • Script and book coverage. • Orchestrated and participated in meetings with screenwriters, agents, and producers. • Fielded phone calls. • Office scheduling and organization. • Organized office relocation from finding new office space to coordinating the move. Assisted producer in development research. • Script and book coverage. • Orchestrated and participated in meetings with screenwriters, agents, and producers. • Fielded phone calls. • Office scheduling and organization. • Organized office relocation from finding new office space to coordinating the move.

Dresser

• Jun 2006 - Jul 2006

"Two Days in Paris" -dresser Orchestrated and coordinated all costumes for cast starring Julie Delpy and Adam Goldberg. • Dealt hands-on with all members of the bilingual cast on a 24-hour basis. "Two Days in Paris" -dresser Orchestrated and coordinated all costumes for cast starring Julie Delpy and Adam Goldberg. • Dealt hands-on with all members of the bilingual cast on a 24-hour basis.