Social Media Strategist

• Aug 2023 - Present

Marketing Manager

• Dec 2021 - Aug 2023

• Maintaining consistent branding through social media messaging, newsletters, website content via Squarespace, posters, and flyers • Define goals of the school and established steps to reach the goals • Collaborate with the President of the school and Manager of Admissions to increase enrollment and philanthropic revenue • Measure success by analyzing website data on Google Analytics • Create engaging material for monthly newsletters • Craft student spotlights and alumni news stories • Conduct photography and videography shoots of students building boats and sailing • Produce weekly SEO reports and digital marketing success reports • Proficient in Google Analytics, Google Ads Search, Google Tag Manager, Moz and Screaming Frog • Plan events such as graduation, trade shows, and college fairs • Manage social media channels including Facebook, LinkedIn, and Instagram from Hootsuite Show less

SEO/SEM Specialist, Copywriter

• Jun 2021 - Dec 2021

Copywriter & SEO Assistant

• May 2020 - Jun 2021

• Junior Copywriter-Create content for client's blogs, ads, e-Blasts, and website content-Audit and write website content for clients including Atlantic Orthopaedics• SEO Assistant-Conduct monthly SEO reports for various clients-Assist in managing Google Ads including search, display, and video campaigns-Audit meta descriptions, H1 tags, and alt descriptions-Create NAP consistency sheets for clients• Social Media Co-Manager

Digital Marketing Intern

• Nov 2019 - May 2020

• Conduct monthly SEO reports and create presentations to share with clients• Acquired certification in Google Analytics, Google Ads Search, Inbound by HubSpot Academy• Manage numerous Facebook accounts• Focus on website audits, positive and negative keyword planning and content strategy• Meet with clients to discuss short term and long term marketing goals

Communication Intern with Healthy UNH

• Oct 2018 - Oct 2019

• Managed Healthy UNH Facebook, Twitter, LinkedIn, Instagram, and Pinterest accounts using Hootsuite • Updated and edited website through Drupal • Published weekly blog posts and monthly themed website banners • Created and sent monthly newsletters using MailChimp • Planned campus events, such as Frazzle Free Finals and Healthy Campus Week • Assisted with photography and video production • Created media materials including photos, videos, newsletters and website banners • Supported the production of UNH produced events and participation campus-wide Show less

Videographer

• May 2019 - Aug 2019

• Assisted with lighting, cameras, and audio recording kit setup at shoots for multiple clients, including L.L. Bean, Gorham Savings Bank, Gorham Savings Bank Launchpad 2019 Event, Leah Marie Dance Studio • Filmed on Canon 5D Mark IIII and a Panasonic Lumix DSLR • Edited company, event, documentary, commercial, and product videos using Adobe Premiere Pro • Developed and executed social media strategy for Maine Outdoor Film Festival, which included Facebook, Instagram, and Twitter • Collaborated with team to ensure edited product aligned with client vision and script provided by company we were filming for • Created podcast title pages for Spinnaker Trust Podcasts Show less

Graphic Designer

• May 2017 - May 2017

• Brainstormed rebranding/logo ideas for Lambert Coffin Law • Designed and developed attorney column and content • Collaborated with LK Weiss on Squarespace and Creative Cloud • Wrote content for Lambert Coffin website • Assisted owner with designing both digital and print, including digital campaigns, and promotional materials such as logos, brochures, flyers, signage, advertisements, and website layout • Used Adobe Photoshop and InDesign to create logos and website templates • Brainstormed rebranding/logo ideas for Lambert Coffin Law • Designed and developed attorney column and content • Collaborated with LK Weiss on Squarespace and Creative Cloud • Wrote content for Lambert Coffin website • Assisted owner with designing both digital and print, including digital campaigns, and promotional materials such as logos, brochures, flyers, signage, advertisements, and website layout • Used Adobe Photoshop and InDesign to create logos and website templates