Digital Community Manager

• Jun 2023 - Present

Generate, support and coordinate all aspects of digital messaging (email, website, search, social and paid digital advertising) for assigned clients in support of client specific initiatives and overall brand health. Work collaboratively with brand management, design, communications and web teams to ensure consistent alignment of brand messaging across all channels. Primary Responsibilities - Develop, monitor and execute organic social media and editorial calendars for assigned clients - Create engaging and shareable content for blogs, social media platforms, newsletters and/or promotional videos. - Provide consistent feedback and reporting to internal and external stakeholders. - Monitor social media platforms and user generated content. Analyze web traffic from the digital community. Respond to comments and keeping clients informed about these interactions. - Contribute to content-based SEO tactics and strategy. - Work with internal and external stakeholders to ensure accurate brand representation. - Provide general support and back-up to digital team, managing special projects as assigned - Interpret and provide accurate and detailed reporting to team members and clients. Show less

Undergraduate Composition Adjunct Professor

• Aug 2022 - Present

Adjunct Professor of Literature

• Aug 2022 - Present

Taught in the BUSCA (Bilingual Undergraduate Studies for Collegiate Advancement) Program to help students with their reading, writing, analysis and English skills. Taught in the BUSCA (Bilingual Undergraduate Studies for Collegiate Advancement) Program to help students with their reading, writing, analysis and English skills.

Undergraduate Composition Adjunct Professor

• Sep 2022 - Jun 2023

Undergraduate Composition Teaching Assistant

• Aug 2020 - Aug 2022

As a teaching assistant within Drexel's MFA program, I am given 1-2 classes of my own every quarter to guide through the first year writing program. For new TAs, a syllabus is given to help us teach a proven, standard curriculum. The MFA TA program also provides a pedagogy writing class to study methods of teaching writing and provide instruction as we work as adjunct faculty. For now, we are adjusting to teaching over Zoom, but I look forward to the future when I can teach my class(es) in person! Show less

Community Outreach and Marketing Manager

• Feb 2020 - Jun 2023

Working as the marketing manager for a community based business with no online selling required a much different approach than my previous digital marketing positions. Especially considering COVID-19 quarantine peaked just as our busiest months of April and May hit! As the first person to fill and build out this position, I made my first task creating a marketing budget and implementing a way to track the ROI. I create content for Facebook and Instagram, running ads on social media to increase page likes and responding to comments and reviews - positive and negative. I also film videos for giveaways, educational tips, craft classes, and more to create a relationship between customers and our brand. I am the copywriter for radio scripts and decide which stations we run on during which slots. For print marketing I work with local newspapers and mail advertising companies to target our local area with circulars and coupons. With a few social distancing changes, I continue the event management - hosting events in person and online. I also created The Little Sprouts club to get kids interested in gardening! I re-did Bob's rewards program to be more digitally up to date with better, year round rewards! I also updated the inventory-integrated e-commerce website to be curbside pickup friendly! New Media Retailer, our website host, meets weekly with me to keep the website updated with sales, events and products. I send out bi-monthly emails through mail chimp. To reach local customers, I partnered Bob’s with Nor’Easter Nick as the pollen forecast sponsor because weather and gardening are a perfect match! I've also partnered Bob's with C.R.O.P.S. a local non-profit encouraging urban farming in our community of Atlantic City. I also started the #strongertogether initiative - selling other local business products in our store. And finally, I am trained on the retail side of the POS system as well as the office side as a buyer, inventory maintenance and pricing. Show less

Content Manager and Social Strategist

• Apr 2018 - Nov 2019

As content manager, I am responsible for publishing regularly scheduled blog posts to increase organic traffic to the website and establish Fundkite as a trusted source for information on small businesses and alternative lending options. I also write all copy for the company, including website copy, industry emails, client emails, print and digital ad campaigns, newsletters, decks and anything else that needs copy. As social strategist, I create copy, graphics and video content for Instagram, Twitter, Facebook, Pinterest, YouTube, LinkedIn and various other platforms to grow Fundkite as a recognized name in the business FinTech industry. Show less

Freelance Writer

• Aug 2016 - Jun 2018

I write 2-4 articles a month for the online content of the magazine. My topics are usually health and beauty, fitness, leisure, and travel. I write 2-4 articles a month for the online content of the magazine. My topics are usually health and beauty, fitness, leisure, and travel.

Copywriter

• Apr 2017 - Apr 2018

Copywriting: Anything that needs writing for Safavieh comes to the Marketing department. We write rug descriptions for the sales teams, furniture copy for the website, collection copy for new product line, press release bios, company bios, and whatever else may come our way. Social Media: I work with Twitter, Facebook, Instagram, Pinterest, YouTube, RevCascade and Curalate, a platform that makes social media shoppable. I monitor the content calendar, come up with content relevant to current events, create regular posts and paid ad copy, grow followers through both organic reach and paid campaigns, act as customer service and maintain the brand's voice while still adapting to the targeted audience. Ecommerce & Analytics: I work under the SEO specialist of the company. Together we track the website's performance using Google Analytics and Google Console and boost performance through Google Keywords and paid social media campaigns. I also use SEO plugins on Wordpress to ensure each page has proper headers and meta data. Video: I am personally responsible for Safavieh's area rug Youtube channel. I write descriptions about them, oversee the production process, keep an organized list of what has already been shot, and review final edits for the Safavieh DIY Decor videos on the main Safavieh YouTube channel. Everything else: When I'm not writing, researching, posting or filming, I can be found resizing and uploading images to the website, writing email subject lines for higher CTRs, collaborating with the graphic design department, and keeping up with the latest decor trends! Show less

Resident Assistant

• Jan 2016 - May 2017

Holding programs for the residents to socialize at, mediating conflicts, checking up on residents with mental health concerns, making creative door tags and bulletin boards, creating a sense of community, and being on duty 14 times per semester to do office work and rounds of the complex at night. Holding programs for the residents to socialize at, mediating conflicts, checking up on residents with mental health concerns, making creative door tags and bulletin boards, creating a sense of community, and being on duty 14 times per semester to do office work and rounds of the complex at night.

Partner

• Jun 2015 - May 2017

Friendly customer service, knowledge of tea, making drinks, and encouraging customer loyalty through a welcoming Teavana experience. Friendly customer service, knowledge of tea, making drinks, and encouraging customer loyalty through a welcoming Teavana experience.

Community Manager Intern

• Jan 2017 - Apr 2017

FanBridge is an email marketing company that helps artists and public figures connect to their fans. My time here taught me a great deal about email marketing as I tested QA sites helped to revamp some of the landing pages to attract a broader clientele. As community manager, I assisted the social media team with creating posts and graphics, I created tutorial videos for the YouTube channel, I researched targeted audiences we were looking to expand the brand to and I became familiar with HTML. Since this internship, I feel confident in marketing through all types of social media, especially email campaigns. Show less

Development Intern

• May 2016 - Aug 2016

Provide a summary and analysis on movie scripts, TV pilots, and books, in addition to various office tasks. Provide a summary and analysis on movie scripts, TV pilots, and books, in addition to various office tasks.

Digital Intern

• Jan 2016 - Apr 2016

Writing 2-4 articles a week, either assigned or of my own choice, running the Pinterest account, and some on location filming and editing for the YouTube channel. Writing 2-4 articles a week, either assigned or of my own choice, running the Pinterest account, and some on location filming and editing for the YouTube channel.

Development Intern

• May 2015 - Aug 2015

Reading and summarizing scripts for production, running errands to other film companies, and evaluating YouTube series being considered for production. Reading and summarizing scripts for production, running errands to other film companies, and evaluating YouTube series being considered for production.

Campus Correspondent

• Aug 2014 - May 2015

Write a summary on a topic of my choosing and write interview questions. Record short interviews with students on the topic and upload them by each month's deadline. Write a summary on a topic of my choosing and write interview questions. Record short interviews with students on the topic and upload them by each month's deadline.

Sales Associate

• May 2013 - Jan 2015

Friendly customer service, shipment, register, floor set, and recovery. Friendly customer service, shipment, register, floor set, and recovery.

Blogging Intern

• Jun 2014 - Aug 2014

Post 3-5 articles per week, promote our articles in niche social media groups, study how to use social media to grow your business, and research assigned topics as well as pitch my own ideas to write about. Post 3-5 articles per week, promote our articles in niche social media groups, study how to use social media to grow your business, and research assigned topics as well as pitch my own ideas to write about.