Experience

Marigold Engage by Sailthru

• United States
• Marketing Services
• 1 - 100 Employee

• Associate Director, Customer Success

  • Mar 2023 - Present

• Principal Customer Success Manager

  • Aug 2022 - Present

• Senior Customer Success Manager

  • Apr 2021 - Aug 2022

• Customer Success Manager

  • Jul 2019 - Apr 2021

  - Own a portfolio of clients in both the E-commerce and Media space.- Facilitate an omni-channel email marketing strategy as a part of client marketing teams to drive lift in KPIs.- Empower clients to leverage Sailthru's technology to grow the consumer conversion and loyalty with a focus on 1:1 personalization and industry best practices- Partner with Project Managers to onboard new clients with tasks including provisioning account set ups, auditing content tagging structure and optimizing marketing strategies- Create project plans to increase ROI with a focus on key optimizations in email, onsite and mobile strategies- Help increase ROI by offering recommendations for key optimizations in email and onsite strategies- Manage weekly meetings with each client to review results and plan future campaigns.- Present quarterly business reviews to key client stakeholders including an analysis of performance metrics, evaluation of product utilization and provide strategic recommendations Show less



Dotdigital

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Customer Success Manager

  • Oct 2017 - Jul 2019



Direct Results (DR)

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2017 - Oct 2017

  Unearth new business opportunities through networking and turn them into long term partnerships. Manage entire sales cycle from finding a client to securing a deal. Research, write, send and manage response to monthly company newsletter. Manage company marketing efforts including company website, Facebook, Twitter, and Linkedin. Present opportunities to prospective clients and partners. Create customized audio campaigns based on target market and demo research. Show less

• Account Manager Assistant

  • Jul 2016 - Oct 2017

  Assist with audio campaign planning, proposals and buying. Clients include Burlington, Stanton Optical, Xarelto Help Now, and more. Research and analyze multiple info and data sources to build attitudinal, demographic and media consumption profiles of special-market, target audiences. Build consistently successful media campaigns according to client goals, target demographics, and budgets. Manage, track and report campaign progress weekly. Optimize campaigns to meet and exceed client metric goals. Create media and campaign decks for client proposals and post-campaign success reporting. Oversee social media marketing for entire company including Twitter and Facebook. Assist finance team with internal and external billing. Show less



The American Language Institute

• University of Southern California

• Head Program Assistant

  • Feb 2014 - May 2016

  Managed team of program assistants as well as implemented organizational and tracking systems for fiscal year employee management. Initiated targeted marketing strategies to further program outreach and response rate. Executed payroll management, overall hiring process, and matching ITAs (International Teaching Assistants) with student partners. Managed team of program assistants as well as implemented organizational and tracking systems for fiscal year employee management. Initiated targeted marketing strategies to further program outreach and response rate. Executed payroll management, overall hiring process, and matching ITAs (International Teaching Assistants) with student partners.



The Consumers' Association of Ireland

• Ireland
• Consumer Services
• 1 - 100 Employee

• Contributing Editorial Intern

  • May 2015 - Jul 2015

  Contributed three consumer behavior and interest research articles published in the July/August, September, and October editions of Consumer Choice, as well as republished and circulated in the Irish Examiner. Executed in-field consumer price point annual survey. Created a data organization system to accurately analyze the statistical survey results since 1998. Contributed three consumer behavior and interest research articles published in the July/August, September, and October editions of Consumer Choice, as well as republished and circulated in the Irish Examiner. Executed in-field consumer price point annual survey. Created a data organization system to accurately analyze the statistical survey results since 1998.



DirectResultsRadio

• Venice, California

• Account Manager Assistant

  • May 2014 - Dec 2014

  Supported media marketing and creative teams through weekly tracking and analysis of client radio campaigns, verifying media buys with total billings of $15 million. Clients include Verengo Solar, Nutribullet, UCLA, USC, California Psychics, and Interline Furniture. Managed operational usage of Audio Exchange, proprietary database system of Direct Results Radio. Reviewed and synthesized multiple info sources to build attitudinal, demographic and media consumption profiles of special-market, target audiences. Participated in creative strategy development for Nutribullet and UCLA football ticket sales. Participated in development of web-based marketing strategy to complement online sale promotion of Nutribullet. Developed comprehensive training manual for assistant account manager onboarding. Show less



USC American Language Institute

• United States
• Higher Education
• 1 - 100 Employee

• Undergraduate Student Consultant

  • Sep 2013 - Dec 2014

  Met weekly with ITAs to provide English language tutoring as well as assistance in the social, cultural and educational transition. Met weekly with ITAs to provide English language tutoring as well as assistance in the social, cultural and educational transition.