Julie Shields

Event Manager at Meijer State Games of Michigan
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Rapids, Michigan, United States, US
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Event Manager
      • Apr 2023 - Present

      I will be directly overseeing and managing the Meijer State Games of Michigan. This includes:- Develop and oversee budget- Manage partner relationships to grow the Games and expand opportunities- Implement a marketing plan- Supervise a group of interns to help our production of the Games while growing their skills- Coordinate event logistics, including but not limited to Opening Ceremony planning, sports details, hotel securement, insurance, inventory management, meetings, website updates, registration, and more Show less

    • Event Coordinator
      • Apr 2018 - Apr 2023

      - Coordinate and execute 40+ sports tournaments throughout the summer and winter with duties including adding new sports, gathering insurance, coordinating logistics, venue management, marketing implementation, and more- Assist in planning and implementation of other events, including the West Michigan Corporate Challenge and more- Liaison for the National Congress of State Games, State Games of America, and all NCSG member states to help improve communication, consistency, marketing efforts, and more Show less

    • Manager
      • Nov 2017 - Mar 2018

      - Execute business development, as we launched in January of 2018 - Plan and execute a marketing plan that includes social media, events, and traditional media sources - Work with potential clients and leads to educate them and turn them into members - Prepare and deliver presentations to potential clients, current members, and the business community - Act as a coach to 20+ members and work with them individually to ensure their personal health and wellness success - Handle administrative aspects of the job, including paperwork, data entry, CRM, and more Show less

    • United States
    • Health, Wellness & Fitness
    • 100 - 200 Employee
    • Amenities Manager
      • May 2017 - Mar 2018

      - Manages amenities available at The Alaska Club for all 14 locations statewide, including massages, facials, tanning, and more - Creates and implements all promotional activities, including email blasts, newsletter material, and more - Executes in-club and community events to promote The Alaska Club and associated amenities - Manages 6,000+ members of various Amenities Packages - Interacts with various corporate clients to explore package options - Manages amenities available at The Alaska Club for all 14 locations statewide, including massages, facials, tanning, and more - Creates and implements all promotional activities, including email blasts, newsletter material, and more - Executes in-club and community events to promote The Alaska Club and associated amenities - Manages 6,000+ members of various Amenities Packages - Interacts with various corporate clients to explore package options

  • Bartlett High School
    • Anchorage, Alaska Area
    • Assistant Coach
      • Mar 2017 - Mar 2018

      - Assistant coach for the Bartlett High School Varsity Girls Soccer Team - Assistant coach for the Bartlett High School Varsity Girls Soccer Team

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Head Coach
      • Jun 2016 - Mar 2018

      - Head Coach for the 2008 girls team - Assistant coach for the 2007 girls team - Club-wide goalkeeper coach - Head Coach for the 2008 girls team - Assistant coach for the 2007 girls team - Club-wide goalkeeper coach

    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Community Engagement Associate
      • Jun 2016 - Apr 2017

      - Prospected new leads and clients throughout the Anchorage community while simultaneously building long-term relationships - Planned and executed events in the community and during the season, including Girl Scout Night, sled hockey, elementary school reading and assembly programs, and more - Generated 81% of all group ticket sales for 2016/2017 season - Prospected new leads and clients throughout the Anchorage community while simultaneously building long-term relationships - Planned and executed events in the community and during the season, including Girl Scout Night, sled hockey, elementary school reading and assembly programs, and more - Generated 81% of all group ticket sales for 2016/2017 season

    • Ticketing and Events Intern
      • Jan 2016 - Jan 2016

      - Assisted with implementing an educational program during the show, which included question generation and facilitation - Led VIPs throughout the showroom floor, especially to help with the educational program - Managed media and public credentials - Assisted with implementing an educational program during the show, which included question generation and facilitation - Led VIPs throughout the showroom floor, especially to help with the educational program - Managed media and public credentials

    • United States
    • Retail
    • 700 & Above Employee
    • Charmer/Sales Associate
      • Apr 2015 - Jan 2016

      - Engaged customers and helped them find the right product for them - Operated a POS system and met daily sales and e-mail capture rate goals - Assisted with visual merchandising and marketing - Upheld the image of Charming Charlie when engaging with customers - Engaged customers and helped them find the right product for them - Operated a POS system and met daily sales and e-mail capture rate goals - Assisted with visual merchandising and marketing - Upheld the image of Charming Charlie when engaging with customers

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Cart Manager
      • Jun 2015 - Aug 2015

      - Assisted with the organization, upkeep, and cleanliness of 50+ carts - Set up, organized, and assisted with overall flow and execution of golf outings, which would range from 20-100+ participants - Engaged and helped customers daily with their bag and ensured they had an incredible experience - Assisted with the organization, upkeep, and cleanliness of 50+ carts - Set up, organized, and assisted with overall flow and execution of golf outings, which would range from 20-100+ participants - Engaged and helped customers daily with their bag and ensured they had an incredible experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Meijer State Games Special Events Coordinator
      • Apr 2015 - Jul 2015

      - Coordinated, marketed, set-up, and managed Athlete Village and Opening Ceremonies for the Meijer State Games at Fifth Third Ballpark in Comstock Park, MI - Exceeded budget, vendor participation rates, and fan attendance goals for the event - Ability to find appropriate vendors in the community and pitch the benefits of our event to them - Developed and designed entire event on my own while still working with other departments to make sure organizational goals were met - Coordinated, marketed, set-up, and managed Athlete Village and Opening Ceremonies for the Meijer State Games at Fifth Third Ballpark in Comstock Park, MI - Exceeded budget, vendor participation rates, and fan attendance goals for the event - Ability to find appropriate vendors in the community and pitch the benefits of our event to them - Developed and designed entire event on my own while still working with other departments to make sure organizational goals were met

    • Spectator Sports
    • 1 - 100 Employee
    • Game Day Operations and Marketing Intern
      • Aug 2014 - Apr 2015

      - Implemented promotions during games - Liaison between fans and the organization - Assisted with marketing throughout the Bay Area community - Implemented promotions during games - Liaison between fans and the organization - Assisted with marketing throughout the Bay Area community

    • Goalkeeper Coach
      • Jul 2013 - Jul 2014

      - Trained over 60 kids, with ages ranging from 5-15 - Created daily topics to focus on and then implementing drills that worked on those topics - Trained over 60 kids, with ages ranging from 5-15 - Created daily topics to focus on and then implementing drills that worked on those topics

  • Paxahau
    • Greater Detroit Area
    • Guest Relations
      • May 2014 - May 2014

      - Managed thousands of VIP and complementary tickets - Ability to self-teach the ticketing system when issues arose without manager present - Managed thousands of VIP and complementary tickets - Ability to self-teach the ticketing system when issues arose without manager present

    • Non-profit Organizations
    • Events Intern
      • Oct 2013 - Apr 2014

      - Attained sponsorships and silent auction items for the non-profit fundraising event through cold - Raised over $5,000 for Crohn’s and Colitis research - Additional duties included selling tickets and merchandise, improving our social media presence, and coordinating the event, including set up and tear down - Attained sponsorships and silent auction items for the non-profit fundraising event through cold - Raised over $5,000 for Crohn’s and Colitis research - Additional duties included selling tickets and merchandise, improving our social media presence, and coordinating the event, including set up and tear down

    • Spectator Sports
    • 1 - 100 Employee
    • Team Manager
      • May 2013 - Aug 2013

      - Set up and managed the new online team management system - Liaison between the teams' and the Force Football organization - Helped manage 10 teams to improve communication between the organization, coaches, parents, and players on game times, locations, and practices - Set up and managed the new online team management system - Liaison between the teams' and the Force Football organization - Helped manage 10 teams to improve communication between the organization, coaches, parents, and players on game times, locations, and practices

    • United States
    • Events Services
    • 700 & Above Employee
    • Crowd Management
      • Apr 2013 - Apr 2013

      - Handled the inflow and outflow of the student sections, controlled the media and winning team’s fans on the court during the trophy presentation - Handled the inflow and outflow of the student sections, controlled the media and winning team’s fans on the court during the trophy presentation

Education

  • Northwood University
    Bachelor of Business Administration (BBA), Entertainment, Sports, and Promotional Management
    2012 - 2016

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