Vice President of Strategy and Operations

• Feb 2023 - Present

Clients: Comfort Lake Forest Lake Watershed District, Give16, Kidz1stFund, Matter, Sixteen Ventures, Washburn Center for ChildrenLeads client strategy through open and honest conversations, discovery sessions, and recommending solutions that fit each client's specific roadmap, budget, and goalsIn charge of agency operations from vendor management, invoicing, and project management tool selectionA technical project manager that understands and facilitates best practices when building a site An e-commerce specialist that leads robust Shopify projects including theme selection and optimization, shipping, fulfillment, taxes, and product, order, and customer managementJulie uses her experience from previous, more traditional advertising roles (TV, radio, OOH) to create a seamless experience from web to in-person locations Show less

Director of Project Management

• May 2022 - Feb 2023

PM Practice Manager

• Mar 2020 - Mar 2022

Clients: Life Time, Gopher Sport, Centre PowerSports, White Oak Pastures, Surdyk’s Liquor and Cheese Shop Supervised a project management team, mentoring reports through open and honest communication and teachings from real-life past project management experience Responsible for the PM team’s billability and workload, rolling up into the larger profitability of the business Established budget and scope tracking process to ensure the internal stakeholders and client are up-to-date on project progress A trusted partner that doesn’t shy away from difficult conversations when necessary Show less

Project Manager

• Apr 2018 - Mar 2020

Clients: Sub-Zero Wolf, UHC, Bremer Bank, and Optum Advisory Board Manages long-term, large-budget Sitecore implementation projects from discovery through release and post-launch maintenance Leads a 30+ person project team including DevOps, UX, BA, design, development, and QA team members Scrum master that runs agile ceremonies such as scrum, grooming, planning, demo, and retro with the understanding that conforming to this strict framework may not work for all clients and teams, and searching for processes that make the project succeed PM that functions as part of a larger client program, collaborating with other project managers and teams across multiple platforms and projects to ensure client health Client-facing team member that creates great rapport with her clients by connecting with them on a personal level Problem solves through active listening, collaboration and trying to see things from other people’s point of view Runs company-wide resourcing meeting and helps problem solve and plan for future projects by considering project casting, budget implications, and future client opportunities Show less

Senior Integrated Project Manager

• May 2016 - Apr 2018

Clients: Delta/Amex Card, Three Rivers Park District, Gap, Walgreens, Dunwoody College of Technology, and HealthEast Care System Integrated project manager, specializing in digital and web projects from website rebuilds using Drupal, WordPress and Laravel to social media campaigns Takes complicated, multi-faceted projects and breaks them down into easy-to-execute deliverables for the team Functions as the hub of the agency, works with all team members to create collaborative, profitable projects Manages direct mail pieces that include complicated, variable coupon printing and personalized data Facilitates online video production, acting as the liaison between the agency’s creative team and the video artist Estimates future project work and provides details for scope and assumptions, helping the team create thorough documentation ensuring both clients and internal teams have a shared understanding of project deliverables Runs website work through GitHub, assigning tasks to milestones and team members, and tracking progress on projects in both WordPress and Drupal CMS Show less

Project Manager - Marketing

• Apr 2015 - Apr 2016

Process-driven digital project manager and program manager running large-scale initiatives by both leading and overseeing many projects and internal and external stakeholders, laddering up to one business goal. Emphasis on digital, strategic planning, and user experience/design testing. Unites internal clients such as marketing managers, subject matter experts, and legal, in an internal client services role, to ensure that the needs of all stakeholders are represented in the scope and deliverables of a project. When met with a road block, stays calm under pressure, laying out the situation and risk/reward scenarios for solutions, allowing the team to quickly make thoughtful decisions on how to proceed throughout the lifespan of the project. Defines project scope, creates timelines, plans for resources, and guides the team from project start to finish, keeping them on-track and well-informed through open communication. Partners with many teams from UX, design, analytics, and development on a wide array of projects from page redesigns to tech-based enhancements to AEM, focusing on problem-solving and collaboration to produce the best quality deliverables through all phases of the project including strategy, project definition, discovery, requirements gathering, user experience, design, development, and user experience testing and quality assurance. Show less

Account Manager

• Jul 2013 - Apr 2015

Clients: Red Gold Tomatoes, Wings Financial Credit Union, Altru Health System, Mayo, MnDOT, and Metro Transit Account manager with experience working on numerous clients and projects simultaneously, from traditional (TV, print, out of home), to media (planning, trafficking, reporting), to digital (online banners, websites, paid search) Provides the best client service possible by thinking strategically and providing industry insights to help achieve brand goals Balancing budgets and resources of both quick-turnaround projects and complicated, extended projects with multiple vendors and phases Intimately involved in the invoicing and billing process with a strong aptitude for keeping projects on track and in budget Composes statement of work documents, including the scope of work, deliverables, timeline, and budget and tracks projects from start to finish to make sure they stay within scope Passionate about being involved in the internship program and teaching young professionals about project management and account services so that they are better prepared to succeed in their careers Show less

Project Manager

• Mar 2013 - Jul 2013

Clients: Pentair, The Mosaic Company, Wilson Tool, Wipfli, and The National Pork BoardManages digital and interactive campaigns on many platforms; organizing moving parts on complicated, multifaceted projects and strategies for both local and international clients Solves problems regarding tough situations, out-of-scope items, and resourcing Monitors the work of internal teams and vendors to meet deadlines and keep projects in scopeTracks budgets and balanced hours, finding efficiencies in resourcing, keeping projects under budgetOversees lifecycle projects beginning in the Discovery and UX phase and carrying through Design, Development, and Quality AssurancePlans and estimates future projects, creating timeline, scope, assumptions, and guidelinesAlways striving to be an expert in my clients’ businesses, their content management systems, and the functionality of their websitesReports website enhancements and issues, monitors their completion, QA, and reports resolutions to parties involvedSchedules meetings and provides intensive meeting agendas and meeting notes, keeping my teams on task and informed Show less

Project Coordinator

• Jul 2012 - Mar 2013

Project Management Intern

• Sep 2011 - Jul 2012

Maintains project timelines through scheduling and allocation of resourcesCollaborates with individuals from all departments including strategy, design, and development, in both group meetings and one on one settingsUploads content into the custom content management system, C4 for CMS-based websites, assisting in the launch of websitesQAs websites, documenting issues and assisting in their resolutions in the issue reporting systems Jira and RedmineUtilizes Photoshop, InDesign, and Omnigraffle to complete design and information architecture tasksExecutes client services tasks such as organizing meetings, ordering meals, and greeting clients Show less

Sales Associate

• Feb 2011 - May 2013

Assists customers in their buying experience by answering questions about the MIA and the merchandise Memorizes new and ever-changing products on the floor, and restocks and organized the shop Cash register and money-handling experience Constantly bettering my communication, listening, and customer service skills by helping a variety of customers Assists customers in their buying experience by answering questions about the MIA and the merchandise Memorizes new and ever-changing products on the floor, and restocks and organized the shop Cash register and money-handling experience Constantly bettering my communication, listening, and customer service skills by helping a variety of customers

Project Management Intern

• May 2011 - Sep 2011

Uploads content into the CMS system, Magento, for an online retail site Composes copy for product descriptions Proofreads and edits copy for a variety of advertising platforms including web, radio, and social media Plays a part in planning social media tactics and executions Conducts competitor analysis focusing on branding and social media tactics Assists in the use of web advertising tactics such as SEO and Google Adwords Uploads content into the CMS system, Magento, for an online retail site Composes copy for product descriptions Proofreads and edits copy for a variety of advertising platforms including web, radio, and social media Plays a part in planning social media tactics and executions Conducts competitor analysis focusing on branding and social media tactics Assists in the use of web advertising tactics such as SEO and Google Adwords

Graphic Design / PR Intern

• May 2010 - Sep 2010

Designs flyers and brochures using InDesign and Photoshop based on a given style guide Plans creative and executes E-lessons which were sent directly to the parents of children enrolled in the Early Childhood Music classes via Constant Contact Writes and proofreads staff biographies for the website Designs flyers and brochures using InDesign and Photoshop based on a given style guide Plans creative and executes E-lessons which were sent directly to the parents of children enrolled in the Early Childhood Music classes via Constant Contact Writes and proofreads staff biographies for the website

Office Coordinator

• Jul 2009 - May 2010

Writes fund drive spots, helping the station exceed its membership and monetary goals Sorts all music submissions sent to the station, entering those to be reviewed by the music director into a database Maintains an on-air weekly shift, choosing music and spots played as well as speaking about the artists played and station promotions Greets all those who came into the station, answering volunteers'​ and musicians' questions and helping organize in-studio performances Records promotional spots that were played on-air frequently Member of the hiring committee for the Marketing Director, influencing the future of the station Show less